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Guide
Walmart Marketplace Seller Retailer Policies
Last updated on Oct 3, 2025
Reading time: 2 min
In this guide:
Overview
It’s imperative for sellers to understand and share our commitment to a fair, open, and honest Marketplace culture. All Walmart Marketplace sellers are responsible for being aware of and compliant with all policies, rules, and guidelines. Failure to adhere may result in account suspension or termination from the Marketplace program.
Policies are divided into two sections: seller agreement policies and additional rules and guidelines. You can review complete policies below. Consider bookmarking this page to keep it handy.
Seller agreement policies
Additional rules and guidelines
- Social Commerce Policy
- Pricing Rules
- Packaging Policy
- Promotional Pricing: Overview
- Liability Insurance Policy
- Under-performing Item Removal Policy
- Walmart Product Review Sampling Guidelines
- Credit Card Chargeback Process
- Appeal an Account Suspension
- Valid Tracking Number Policy
- Performance Alarms
- Product Detail Page: Overview
- Product Detail Page: Image Guidelines & Requirements
- Duplicate Listings Policy
- Proposition 65
- Comparison Price Rules
- Payment Activities
- New Seller Payment Hold Policy
- Non-New Merchandise Policy
- Search Engine Marketing (SEM): Program Policy
- Business Information Policy
- FinCEN Covered Goods Policy
- Trust and Safety Policy
- USDA Certified Organic Policy
- Returns Shipping Service (RSS) Policy
- Dispute Standards
Programmatic Terms and Conditions
Frequently asked questions
I signed an agreement when joining Walmart Marketplace; where can I view it?
Is this the full list of policies that sellers are required to adhere to?
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