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Guide
New Seller Payment Hold Policy
Last updated on Jun 17, 2025
Reading time: 1 min
Overview

If you’re a new Marketplace seller, you’ll experience a payment hold after you begin selling to build sales history and credibility with customers. Keep reading to learn about this policy and how it works.  

What is the policy? 

All Marketplace sellers are subjected to a payment hold, also known as a rolling delay of payments. A rolling delay means that a portion of your payments will be delayed, or held back by Walmart.

This rolling delay starts the day of your first shipped order and continues for a certain period, such as 30 days, before you receive the full payment. The timeframe of the rolling delay of payment varies depending on your country of incorporation. Use the table below as a reference. 

Country of incorporation

Rolling delay

United States

Up to 14 days have passed since your first order has been shipped, and you've received $7,500 in payments.

Non-U.S.

Up to 21 days and will end once 90 days have passed since your first order has been shipped, and you've received $7,500 in payments.

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