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Promotional pricing: Overview
Promotional pricing: Set up via the Price and promotion template
Promotional pricing: Set up via the Promotions dashboard
Comparison price rules
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Promotional pricing is used as a method to provide a temporary price reduction. Promotion guidelines may vary depending on the badge or type of promotion you choose. In this guide, you’ll learn more about these guidelines.Â
How does it work?
There are several ways to display your promotions on Walmart.com. For example, you may want to run a promotion during a holiday period, or you may want to reduce the price of an item that you’re discontinuing. There are guidelines that you must follow when applying promotional pricing to your listings. To qualify for a strikethrough, the promotional price must be: Â
10% lower than the Comparison price for items less than $200. Â
5% lower than the Comparison price for items equal to or greater than $200.  Â
Promotions are identified with a Reduced Price, Clearance or Price-in-cart badge on Walmart.com. Learn more about the various promotions in the table below.
Promotion | Guidelines |
|---|---|
Reduced price | This promo type should be used when you’re temporarily reducing your price for a minimum of 14 days up to 90 days (e.g., during special merchandising events on Walmart.com). Your promo price must be at least 10% lower than the Comparison price.. While meeting the criteria increases the chances of qualifying, Walmart auto-assigns this badge based on various factors and isn’t guaranteed. |
Clearance | This promo type should be used only when your item has either reached the end of its lifecycle or is being liquidated. Your promo price must be at least 10% lower than the Comparison price. |
Price-in-cart | This promo placement option allows you to display the promotional price in the customer's shopping cart during the checkout process when the item is listed for less than the Minimum Advertised Price (MAP). |
Additional guidelines
There are two ways you can create and manage a promotion in Seller Center. You can use the Promotions dashboard to apply a price reduction to a group of multiple items, or you can use the Price and promotion template to apply a unique discount to each individual item.
Once your promo is set up, you can run a Promotions Report in Seller Center to browse all active promotions. Â
If you use Walmart APIs, use the Price and Promotional Price Management API to manage your promotions.Â