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Welcome to Seller Academy!

Discover the tools and resources designed to help you grow as a Walmart Marketplace seller.

Explore Seller Academy

Educational resources designed to help you reach more customers, sell better and grow your Walmart Marketplace business.

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Prohibited Products Policy

It’s important to comply with Walmart Marketplace’s Prohibited Products Policy to avoid listing violations and account suspension. In this video, we’ll cover what the policy includes, examples of prohibited items, potential consequences, and how to stay compliant. 

Featured lessons

Explore our latest Seller Academy lessons on important topics that will help fuel your success on Walmart Marketplace.

Shipping & fulfillment

With Simplified Shipping Settings, you’ll be able to streamline your shipping settings and offer more accurate delivery promises to Walmart.com customers. In this video, we’ll go over what this feature is, what it’ll help you do, and how to use it. 

**NOTE: Simplified Shipping Settings is not compatible with virtual packs, international, paid or freight shipping, or third-party logistics services such as Deliverr.

Catalog optimization

Ongoing listing optimization is crucial to selling on Walmart.com. In this video, we’ll discuss how your Listing Quality score is measured and why you’ll want to review your score regularly to maintain a healthy selling performance.  

Catalog optimization

Success Hub provides real-time, personalized suggestions to improve your Walmart Marketplace business. In this video, we'll explore the different suggestions you might see in Success Hub and their potential benefits to you and your business. 

Catalog optimization

The Pro Seller status is awarded to top-performing sellers on Walmart Marketplace and can help boost exposure, drive conversion, and gain customers’ confidence. In this video, you’ll learn how you can increase your chances of qualifying for the Pro Seller program by using the Pro Seller dashboard in Seller Center to check your status, improve specific metrics, and view your rewards. 

Order management

At Walmart, we want to take the stress out of returns for both you and the customer. In this video, you’ll learn about the Walmart Marketplace returns process and the minimum requirements you’ll need to meet to conduct successful returns and refunds. 

Ads & Campaigns

Walmart Connect gives you the power to showcase your products in front of millions of shoppers on Walmart’s digital shelves. In this video, you’ll learn how to set up effective ad campaigns using Walmart Connect, increase your product visibility, and leverage the platform’s courses and certifications to become an expert at driving sales through targeted advertising. 

About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.

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