Grow your skills with
Seller Academy

Introduction to Seller Academy
Build your skills and get certified
Certification
Getting started on Walmart Marketplace

Certification
Listing your products on Walmart Marketplace

Certification
Exploring key pricing tools and strategies

Certification
A beginner's guide to Walmart's shipping and fulfillment solutions

Quick video resources for on-the-spot guidance
Connecting your approved Solution Provider
Solution Providers help you automate key parts of your Walmart Marketplace business, from managing your inventory to processing orders, using secure OAuth 2.0 authorization. In this video, we’ll show you how to find and connect with an approved Solution Provider and how to review the data you authorize them to access.
Uploading items in bulk
In this video, you’ll learn how to upload your items in bulk using one of our spreadsheets and how to track the status of your upload in the Activity Feed dashboard.
Walmart Sales Rewards and Attribution
Unlock the full potential of your external marketing campaigns with the Walmart Sales Rewards and Attribution program. In this video, we’ll guide you through setting up campaigns, to help you earn up to 10% commission on qualifying sales-all while tracking and optimizing your performance.
Retrieving your API tokens
API access tokens allow you to securely connect your systems to Walmart Marketplace APIs. In this lesson, we’ll show you where to find your Client ID and Client Secret in Seller Center and the Developer Portal, and how to use them to generate an API access token so you can start making API calls.
Setting up Simplified Shipping Settings
With Simplified Shipping Settings, you’ll be able to streamline your shipping settings and offer more accurate delivery promises to Walmart.com customers. In this video, we’ll show you how to set up your settings.
WFS Prep Services
Walmart Fulfillment Services (WFS) Prep Services help you save time when prepping items to send to Walmart fulfillment centers. In this video, we’ll show you how to select Prep Services when building your Shipping Plan.Â
Set up a Repricer strategy
The Repricer tool makes it easier for you to stay competitive and increases your chances of winning the Buy Box. In this video, you'll learn how to set up a Repricer strategy in Seller Center, so your pricing always works in your favor.
Pause a Repricer strategy
Are you wondering how you can temporarily stop automated price adjustments on an item? In this video, you'll learn how to pause a Repricer strategy in Seller Center and easily resume it whenever you're ready.
Prepare a WFS shipment
Learn about packaging and labeling requirements for Walmart Fulfillment Services. Properly preparing inventory means it’s easier and faster for us to receive it at a Walmart fulfillment center.
Request a UPC Exemption
If you sell products that don't have a product ID, you may be eligible to submit a GTIN exemption request. In this lesson, we’ll walk you through the step-by-step process to apply for an exemption and explain what to expect after submission.Â
***Note: You may still be required to obtain a GTIN or UPC if circumstances with your product change. Walmart reserves the right to revoke any exemptions previously granted.Â
Create manual Shipping Templates
Shipping Templates help you streamline your shipping settings so you can provide a more accurate delivery promise to Walmart.com customers. In this video, we’ll show you how to set up Shipping Templates manually in Seller Center and how to assign SKUs to a Shipping Template once you’ve configured your settings. Â
Managing your Shipping Templates in Seller Center
If you need to make changes to your Shipping Templates in Seller Center, there’s a way to do that! In this video, you’ll learn how to edit or modify your Shipping Templates and how to enable, disable, and delete them.Â
Walmart Preferred Carrier Program
Discover how WFS sellers can take advantage of preferred carriers to send inventory to fulfillment centers. In this lesson, you’ll learn how the Walmart Preferred Carrier Program saves sellers on inbound shipping. Â
Using Search Insights
The Search Insights dashboard in Seller Center allows you to understand and improve the performance of the top items in your Walmart Marketplace catalog. In this video, we’ll discuss the advantages of using Search Insights, how to navigate and leverage the Search Insights dashboard and how to improve your item’s search performance on Walmart.com.Â
Understanding product IDs
What if the product you’re trying to list doesn’t have a product ID? In this video, you’ll learn how to request a UPC exemption for products that don’t have a product ID and how to track the status of your exemption request in Seller Center. Â
Buy Box Ineligibility pricing rule
Winning the Buy Box is a great way to boost visibility and sales, but being flagged for unfair pricing can instantly disqualify you. In this video, we will discuss the Buy Box Ineligibility pricing rule and how you can avoid violations.Â
Pricing Rule
Want to know how you can help maintain a fair and competitive shopping environment for Walmart customers? In this video, we will discuss one of our three pricing rules at Walmart – the Pricing Rule – and how to avoid violations.
Restock your inventory in Seller Center
Keeping items in stock is key to your selling success, so it’s important to make sure you always have enough inventory to fulfill your orders. In this video, we'll go over how to restock your items in Seller Center for individual or multiple items and provide some useful tips along the way.Â
Advertise with Walmart Connect
Walmart Connect gives you the power to showcase your products in front of millions of shoppers on Walmart’s digital shelves. In this video, you’ll learn how to set up effective ad campaigns using Walmart Connect, increase your product visibility, and leverage the platform’s courses and certifications to become an expert at driving sales through targeted advertising.Â
Set up your Search Engine Marketing campaign
Are you ready to master the essentials of setting up and managing Search Engine Marketing (SEM) campaigns on Walmart Marketplace? In this video, we’ll provide detailed guidance on campaign creation, item selection, budget setting, and performance monitoring.Â
Using Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a powerful tool that can help increase the visibility of your products by reaching customers beyond Walmart.com. In this video, we’ll explain what it is, how it works, and highlight its key benefits and features.Â
Marketplace returns settings
Managing returns might seem like a difficult task, but at Walmart Marketplace, we make it simple & efficient. In this video, we'll show you how to manage your returns with ease using our returns settings and rules in Seller Center.Â
Handling returns and refunds
At Walmart, we want to take the stress out of returns for both you and the customer. In this video, you’ll learn about the Walmart Marketplace returns process and the minimum requirements you’ll need to meet to conduct successful returns and refunds.Â
Less Than Container Load (LCL): Overview
Less than container load shipments may offer more flexibility and savings in freight costs for sellers importing goods from China to the U.S. In this video, we’ll review how the less than container load program works, plus some requirements and caveats you should understand before enrolling and shipping.Â
Prepare a Walmart Cross Border import shipment
Are you curious about the next steps after booking a Walmart Cross Border import shipment? This video will guide you through what to anticipate post-booking and introduce you to the crucial guidelines necessary for successfully executing the shipment.Â
Book an import shipment with Walmart Cross Border
Once you complete your Walmart Cross Border imports enrollment, you’re ready to book your shipments. In this video, you’ll learn how to calculate the price of an inbound ocean freight shipment and complete your booking.Â
Enroll in Walmart Cross Border imports
Learn about the process for Walmart Cross Border imports enrollment including important information you’ll provide and the steps you’ll take to submit your enrollment request.Â
Import with Walmart Cross Border
Walmart Cross Border offers an import service that provides convenient, fast, reliable, and cost-effective port-to-door ocean transportation from select ports of loading in China to Walmart Fulfillment Services facilities in the United States. In this video, learn about importing with Walmart Cross Border, how to determine whether you’re eligible, and the process for getting started.Â
Get started with Walmart Multichannel Solutions
With Walmart Multichannel Solutions, you can fulfill eligible orders from any eCommerce site using Walmart Fulfillment Services. In this video, we'll talk about how the program works and why it’s a perfect fit for selling on multiple sales channels!
Intro to Walmart Fulfillment Services (WFS)
Walmart Fulfillment Services (WFS) offers end-to-end fulfillment services for Walmart Marketplace sellers. With one of the world’s largest supply chains, we’re uniquely positioned to provide the scale, quality, cost, and efficiency you need to grow on Walmart.com. And with no inventory minimums or maximums, WFS gives you the freedom to choose how you scale your business.Â
Walmart’s expedited delivery programs
Online shoppers expect speedy delivery options, and with Walmart’s expedited delivery programs, you can offer them just that—free and fast shipping! In this video, we’ll discuss the benefits of Walmart’s OneDay and TwoDay delivery programs and explain how to request access and retain your status.Â
Shipping Templates: Overview
Shipping Templates are designed to simplify your shipping settings. In this video, we’ll discuss what shipping templates are, the benefits they provide, and which template setting is best for you to grow your business.Â
Shipping solutions
Walmart offers multiple shipping solutions that can help you simplify your shipping process. In this video, we'll discuss the different ways you can handle shipping and fulfillment and offer some tips to make the process easier if you want to do it yourself.
Getting to know your Listing Quality score
Ongoing listing optimization is crucial to selling on Walmart.com. In this video, we’ll discuss how your Listing Quality score is measured and why you’ll want to review your score regularly to maintain a healthy selling performance.Â
New Seller Payment Hold Policy
Are you a new seller on Walmart Marketplace? This video will guide you through the New Seller Payment Hold Policy, explaining what it is, why it’s in place, and how you can graduate from it to start receiving payments faster. We’ll cover four key scenarios that could impact your payment schedule.Â
How to use the Walmart Seller app
Need to manage your orders and sales on the go? Now you can with Walmart Seller app! In this video, we’ll go over the benefits of our app, its unique features, and how to use it to manage your daily tasks. Â
2-step verification in Seller Center
2-step verification is a multi-factor verification method that drastically reduces the chances of having the information in your Seller Center account compromised. In this video, we’ll guide you through the process of enabling and disabling 2-step verification for all users on your Seller Center account.Â