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Discover the tools and resources designed to help you grow as a Walmart Marketplace seller.

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Educational resources designed to help you reach more customers, sell better and grow your Walmart Marketplace business.

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The Walmart Buy Box

Winning the Buy Box offer is a great way to drive sales! In this lesson, you’ll learn what the Buy Box is, how to increase your chances of winning it, and what criteria you need to abide by to stay eligible.

Featured lessons

Explore our latest Seller Academy lessons on important topics that will help fuel your success on Walmart Marketplace.

Discover how WFS sellers can take advantage of preferred carriers to send inventory to fulfillment centers. In this lesson, you’ll learn how the WFS Preferred Carrier Program saves sellers on inbound shipping. 

Say goodbye to getting lost in the ecommerce crowd and hello to standing out! With the magic of rich media, you can boost search results, convert more orders, and reduce returns. Ready to learn how? In this video, we're diving into the power of Rich Media and talking about the types you can use to enhance your product listings on Walmart.com. 

Success Hub provides real-time, personalized suggestions to improve your Walmart Marketplace business. In this lesson, we'll explore the different suggestions you might see in Success Hub and their potential benefits to you and your business. 

Want to simplify international inbound transportation by enrolling in Walmart Cross Border imports? In this lesson, you’ll learn about the enrollment process, and we’ll tell you what important information you’ll need to submit your enrollment request.

Get ready to take your business to the next level with the Walmart Restored program! This is an invite-only program designed to give you the opportunity to sell refurbished items on Walmart.com. In this lesson, we’ll tell you all about the program and the requirements you need to meet to enroll.

Walmart Cross Border offers an import service that provides port-to-door ocean transportation from select ports of loading in China to Walmart Fulfillment Services facilities in the United States. In this lesson, you’ll learn about importing with Walmart Cross Border, how to determine whether you’re eligible, and the process for getting started.

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