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Guide

Product detail page: Overview

Last updated on Nov 14, 2024

Reading time: 2 min

In this guide:

Overview
How does it work?
Frequently asked questions

Overview

In this guide, you’ll learn some best practices to optimize your product detail page on Walmart.com.

How does it work?

Your product’s title, description, key features, images and additional attributes help determine how your items appear in search and browse results on Walmart.com. The table below lists suggestions for accurately filling out the product title, description, key features and imagery for your product detail page.

Notes

Your item content must follow the Prohibited Products Policy and all other Walmart policies. You may refer to our Content Standards for additional guidance.

Product title

Do	Don't
Write brief titles not exceeding 100 characters. Create clear, descriptive titles without repetitive keywords, multiple brands or product types. Include relevant values that exclude phrases like “Coming soon” or “Out-of-stock.”	Write in all caps or use special characters (e.g. ‘~’, ‘!’, ‘*’, ‘$’). Make promotional claims (e.g.: “Free shipping,” “Hot sale,” “Top rated,” “Premium quality,” “Best-selling,” “Clearance,” “Black Friday,” “Savings,” “Low price”). Make claims of competitor exclusivity (e.g.: “Amazon Exclusive” or “Exclusive to Target.com,” etc.). Incorporate any URLs in any format, including Walmart.com. Use external URLs.

Don't

Write brief titles not exceeding 100 characters.

Create clear, descriptive titles without repetitive keywords, multiple brands or product types.

Include relevant values that exclude phrases like “Coming soon” or “Out-of-stock.”

Write in all caps or use special characters (e.g. ‘~’, ‘!’, ‘*’, ‘$’).

Make promotional claims (e.g.: “Free shipping,” “Hot sale,” “Top rated,” “Premium quality,” “Best-selling,” “Clearance,” “Black Friday,” “Savings,” “Low price”).

Make claims of competitor exclusivity (e.g.: “Amazon Exclusive” or “Exclusive to Target.com,” etc.).

Incorporate any URLs in any format, including Walmart.com.

Use external URLs.

Description

Do	Don't
Describe the item’s features and benefits, including the Product Name, Brand and keywords. Include related words that customers are likely to search for. Create one paragraph with a minimum of 150 words. Word count requirements vary by product category.	Make claims of competitor exclusivity (e.g.: “Amazon Exclusive" or “Exclusive to Target.com," etc.). Make any promotional claims (e.g.: “Free shipping,” “Hot sale," “Top rated," "Premium quality," “Best-selling,” “Clearance," “Black Friday," “Savings," “Low price"). Include irrelevant values (e.g.: “Coming soon” and “Out-of-stock"). Make any authenticity claims. Any items with product details that include authenticity claims will be unpublished from Walmart.com unless you’ve obtained Walmart’s express prior approval for the claim or if the item is a food product. (e.g.: “Authentic Louis Vuitton Neverfull," “Lego Assorted Minifigures Authentic," or “100% Authenticated Leather," etc.). Use external URLs.

Don't

Describe the item’s features and benefits, including the Product Name, Brand and keywords.
Include related words that customers are likely to search for.
Create one paragraph with a minimum of 150 words. Word count requirements vary by product category.

Make claims of competitor exclusivity (e.g.: “Amazon Exclusive" or “Exclusive to Target.com," etc.).
Make any promotional claims (e.g.: “Free shipping,” “Hot sale," “Top rated," "Premium quality," “Best-selling,” “Clearance," “Black Friday," “Savings," “Low price").

Include irrelevant values (e.g.: “Coming soon” and “Out-of-stock").
Make any authenticity claims. Any items with product details that include authenticity claims will be unpublished from Walmart.com unless you’ve obtained Walmart’s express prior approval for the claim or if the item is a food product. (e.g.: “Authentic Louis Vuitton Neverfull," “Lego Assorted Minifigures Authentic," or “100% Authenticated Leather," etc.).

Use external URLs.

Key features

Do	Don't
List the most important features first, including three to 10 of the most important benefits and features of your item. Use short phrases or keywords.	Use more than 80 characters (space included) per key feature. Make any promotional claims (e.g.: “Free shipping,” “Hot sale,” “Top rated,” “Premium quality,” “Best-selling,” “Clearance,” “Black Friday,” “Savings” or “Low price.” State irrelevant values (e.g. “Coming soon,” “Out-of-stock"). Use external URLs. Use additional text formatting like HTML, bullets or numbered lists when adding key features.

Don't

List the most important features first, including three to 10 of the most important benefits and features of your item.

Use short phrases or keywords.

Use more than 80 characters (space included) per key feature.

Make any promotional claims (e.g.: “Free shipping,” “Hot sale,” “Top rated,” “Premium quality,” “Best-selling,” “Clearance,” “Black Friday,” “Savings” or “Low price.”

State irrelevant values (e.g. “Coming soon,” “Out-of-stock").

Use external URLs.
Use additional text formatting like HTML, bullets or numbered lists when adding key features.

Frequently asked questions

What are the guidelines and requirements for imagery?

How do I update an item’s content?

You may be able to suggest changes to your item’s content after you’ve finished setting up your item. However, because there may be multiple sellers providing content for the same item, you may not always be able to define which content will be displayed on Walmart.com. Walmart will determine the best available content for items unless it’s provided by a brand owner or authorized reseller.

Items that can’t be updated will appear locked during the updating process. Learn more in How to update content: Overview.

How does Discoverability help my item’s performance?

Are there specific guidelines for different product categories?

Tell us what you think

Item setup methods: Overview

Item setup

This guide gives a high-level overview to start to build your product listings on Walmart Marketplace.

Go to guide

Add multiple items: Express setup

Item setup

This guide shows you how to add a new item to your catalog by searching current items listed on Walmart.com. If you’re adding a new item to your catalog that’s not currently offered by Walmart.com, check out Add a New Item: Create Tool for instructions.

Go to guide

Add multiple items: Match Walmart’s catalog

Item setup

In this guide, you’ll learn how to use the Set up items by match template to add multiple items to your Marketplace catalog.

Go to guide

About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.