Getting started
Item setup
Item setup methods
Item content, imagery, and media
How to update content: Overview
Product details policy
Product detail page: Item attribution & categorization
Product detail page: Keyword optimization
Product detail page: Image guidelines & requirements
Product detail page: Rich media
Product detail page: Media Library
Product detail page: The Buy Box
Variant management
Restored or Pre-Owned items
Automotive fitment
Troubleshooting
Catalog management
Seller Fulfillment Services
Listing optimization
Order management
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Policies & standards
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Walmart Fulfillment Services (WFS)
Walmart Seller app
As a Marketplace seller, you’re required to provide accurate details about the products you sell. In this guide, you’ll learn about the product detail policy on Walmart.com.Â
What is the policy?
Your product’s title, description, key features, images and additional attributes help determine how your items appear in search and browse results on Walmart.com. The table below lists requirements for accurately filling out the product title, description, key features and imagery for your product detail page.Â
Noncompliance may result in products being unpublished.Â
Your item content must follow the Prohibited Products Policy and all other Walmart policies. You may refer to our Content Standards for additional guidance.Â
Product title
Allowed | Prohibited |
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Description
Allowed | Prohibited |
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Key features
Allowed | Prohibited |
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Additional guidelines
When filling out the product title, description or key features, you may use languages other than English only if it’s part of the item or brand name. You can also use the brand name if it’s part of the product name.
 In addition to the guidelines above, you must adhere to the following:Â
Allowed | Prohibited |
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The information found within this policy and the related hyperlinks is for general informational purposes only and is not considered legal advice. This policy may contain links to third party content, which Walmart does not warrant, endorse, or assume liability for and your reliance on such content is solely at your own discretion. Â