How does it work?

Your product’s title, description, key features, images and additional attributes help determine how your items appear in search and browse results on Walmart.com. These criteria can also help customers enjoy a positive shopping experience by providing them accurate content when they shop for your items.

Additional guidelines

1. Product title

• Your title must not exceed 100 characters. 

• Your title mustn't be stuffed with keywords (Example: repeat the same word or synonym or include multiple brands or product types) 

• Your title mustn't be written in all caps or use special characters (Example: '~', '!', '*', '$') 

• Your title mustn't make promotional claims (Example: “Free shipping,” “Hot sale,” “Top rated,” Premium quality,” “Best-selling,” “Clearance,” “Black Friday," “Savings," “Low price”) 

• Your title mustn’t make claims of competitor exclusivity (Example: “Amazon Exclusive" or “Exclusive to Target.com," etc.) 

• Your title mustn’t contain irrelevant values (Example: “Coming soon”, “Out-of-stock") 

    

2. Description

• Include the Product Name, Brand, and keywords describing the item's features and benefits.  

• Include related words that customers are likely to search for. 

• At least one paragraph with a minimum of 150 words. Word count requirement will vary by product category.   

• Your description must not make claims of competitor exclusivity. (Example: “Amazon Exclusive" or “Exclusive to Target.com," etc.). 

• Your product description mustn't make any promotional claims (Example: “Free shipping,” “Hot sale,” “Top rated,” Premium quality,”  “Best-selling," “Clearance," “Black Friday," “Savings," “Low price") 

• Your description mustn’t contain irrelevant values (Example: “Coming soon,” “Out-of-stock") 

• Your product details must not include any authenticity claims. Any items with product details that include authenticity claims will be unpublished from Walmart.com unless you’ve obtained Walmart’s express prior approval for the claim or if the item is a food product.  (Example: “Authentic Louis Vuitton Neverfull," “Lego Assorted Minifigures Authentic," or “100% Authenticated Leather," etc.) 

3. Key features

• Include 3-10 of the most important benefits and features of your item, listing the most important features first. 

• Use short phrases or keywords in bullet points format only.  

• No more than 80 characters (space included) per bullet point.

• Your key features mustn't make any promotional claims (Example: “Free shipping,” “Hot sale,” “Top rated,” Premium quality,” “Best-selling,” “Clearance,” “Black Friday, “Savings,” “Low price”) 

• Your key features mustn't contain irrelevant values (Example: “Coming soon,” “Out-of-stock") 

4. Imagery

• Adhere to image guidelines and requirements to ensure that your images are visible and accessible for customers. 

• Use interactive or multimedia, also known as rich media, to showcase product highlights and features.  

5. Additional attributes

• Fill in attributes with correct values.
• Don’t fill in values that don’t apply to your item.
• Avoid keyword stuffing.