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The Pro Seller program rewards top performing sellers with benefits to stand out from competitors and opportunities to save. Once you meet the eligibility criteria, you’ll earn a Rising Seller, Advanced Seller or Pro Seller status automatically.
In this guide, you’ll learn about the criteria and rewards.
How does it work?
When you meet all the criteria on a refresh cycle, you’ll earn the highest status qualified and receive the benefits offered at that tier. To qualify, you must meet the following standards:
Metric | Rising Seller | Advanced Seller | Pro Seller | Definition |
|---|---|---|---|---|
On-time delivery rate | Greater than or equal to 90% | Greater than or equal to 92.5% | Greater than or equal to 95% | The rate that orders were delivered by the Expected delivery date in the last 90 days. |
Cancellation rate | Less than or equal to 2.5% | Less than or equal to 2.0% | Less than or equal to 1.5% | The rate that orders were canceled by the seller after receiving the order from Walmart in the last 90 days. |
Seller response rate | Greater than or equal to 90% | Greater than or equal to 92.5% | Greater than or equal to 95% | The rate of customer inquiries responded to within 48 hours of receipt in the last 30 days. |
Delivery score | Greater than or equal to 5% | Greater than or equal to 25% | Greater than or equal to 50% | The percentage of items offering ThreeDay or less delivery. |
Content score | Greater than or equal to 65% | Greater than or equal to 70% | Greater than or equal to 75% | The average Content and Discoverability score of the catalog. |
Price competitiveness score | Greater than or equal to 60% | Greater than or equal to 60% | Greater than or equal to 60% | Measure of your item's price in comparison to similar products in the market. The higher the value, the more competitive your price is considered. |
Orders received | More than 100 orders | More than 100 orders | More than 100 orders | The number of orders received in a rolling 90-day timeframe. |
Active days | At least 90 days active | At least 90 days active | At least 90 days active | The number of days you’ve been active after completing onboarding or had your account reinstated. |
Marketplace policies | In compliance with all Marketplace policies. | In compliance with all Marketplace policies | In compliance with all Marketplace policies | Visit Walmart Marketplace seller retailer policies for details. |
Program requirements are subject to change without notice. You may not be eligible for a badge if you receive warnings of policy violations from Walmart. Respond to the warning and fix the issue in a timely manner. Walmart reserves the right to include or exclude sellers into the Pro Seller program at any time.
Pro Seller tiers
There are several tiers to the Pro Seller program, and each one has its own benefits. To learn more, review the following chart:
Status | Description |
|---|---|
Pro Seller | When you become a Pro Seller, you'll receive the Pro Seller Badge next to your business name on each of your Walmart.com listings. You’ll also:
|
Advanced Seller | When you achieve Advanced Seller status, you’ll unlock:
|
Rising Seller | When you achieve Rising Seller status, you’ll unlock:
|
Incentives from other Walmart programs cannot be combined with the Pro Listings Referral Fee discounts. Walmart reserves the right to verify eligibility, recalculate, or reassess the incentive benefits earned by the Seller under the Pro Seller program at its sole discretion. Walmart shall not be held liable for any errors or miscalculations that may occur in the process. In the event that Walmart determines that the Seller has received Pro Seller benefits that they were not eligible for or did not earn, Walmart may, at its discretion, offset such amounts from the Seller's account without prior notice.
Additional guidelines
The Pro Seller status refreshes on the fifth and 20th of every month. Once you’ve met all eligibility criteria, you’ll receive the highest tier you qualify for on the next refresh cycle. You may lose your status and the associated benefits if you fall below criteria for two consecutive refresh cycles.
The Your current tier section displays one of five statuses:
Pro Seller: You meet all the criteria of Pro Seller and are currently badged on Walmart.com.
Advanced Seller: You meet all the criteria of Advanced Seller. The number of remaining criteria to advance to the next tier is shown.
Rising Seller: You meet all the criteria of Rising Seller. The number of remaining criteria to advance to the next tier is shown.
Unrated: You’re currently not a part of the program. The number of remaining criteria to qualify into the program is shown.
Not eligible: You’re currently not eligible for the program and will get an exclamation icon above the remaining criteria. A banner on the top of the page will provide information on your eligibility.
The Your rewards section will display one of three statuses:
Available: Your current tier has unlocked the reward and you can view and utilize it.
Locked: Your current tier didn’t unlock the reward. The reward will be greyed out and show the tier needed to unlock it.
Not eligible: You’re not eligible for this reward. This may occur if your account does not meet the eligibility requirements of the reward’s program.