Create new SEM campaigns by selecting the + Create new campaign button on the Search Engine Marketing page in Seller Center. You can learn more about how to set up SEM campaigns.  

SEM ads appear to external shoppers searching on Google and are shown regardless of whether or not the offer is winning the Buy Box on Walmart.com.

Sponsored Search ads are shown to customers already shopping on Walmart.com and are only shown if the offer is winning the Buy Box. 

SEM are paid ads, annotated with Sponsored or Ads, that appear at the top of search engine results pages (SERPs) and are prominently placed providing high visibility.

Search Engine Optimization (SEO) are unpaid listings that help to increase visibility and traffic to your products. These listings typically appear below the paid ads and are ranked based on relevance and quality of the listing page. 

Email [email protected] to schedule a session with our dedicated team and learn more about campaign management and optimization.  

You’re charged based on a Cost-per-click (CPC) model. This means you only incur costs when potential customers click on your ads, with no additional fees.

Campaign charges are billed through the normal settlement process. If you have a payment method on file, we’ll bill that payment method if your campaign charges exceed your account balance.   

We use a proprietary 14-day lookback model based on customer clicks. If you have further questions, email [email protected] to schedule a session.  

Not all items can be added. Pre-Owned and Restored items in the following product types are not eligible for SEM campaigns: modems, magazines, auto wipers and VCRs.  Items also need to align with SEM policies found here.