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Your Listing quality score provides insight into the competitiveness of your Marketplace offers. In this guide, you’ll learn more about your score and how it’s calculated.
How does it work?
Listing quality is a metric that measures your offer’s quality based on how customers view your published items. Visit the Listing Quality dashboard in Seller Center to learn about your overall Listing quality score, Listing score breakdown and Items performance. You can also create a spreadsheet and use it to update multiple catalog items at once.
Before making edits to your offer, review each Listing score breakdown category to ensure your updates help your score.
Review each dashboard section for details on your seller performance and potential areas of improvement:
- Listing Quality: An overview of your Listing quality score and the metrics that are measured: Published and in stock, Ratings & Reviews, Shipping, Content quality, and Price competitiveness. Each category is ranked by Score and Performance, which may be Poor (0–59%), Good (60–79%) or Excellent (80–100%).
- Items performance: The total amount of items in your catalog that are ranked as Poor, Good and Excellent. To view more insights into your listings, such as Listing quality trends by day, month or year, select the Listing quality analytics button.
- Make bulk content improvements in less time with spreadsheet edits: Use this section to update multiple items at once. Select Create spreadsheet to customize and download a spreadsheet for the items you want to update. Select Upload spreadsheet to upload the spreadsheet to Seller Center. The items at the bottom of the dashboard: Use this section to view detailed information and metrics on each item in your catalog, such as GMV, Page views, Customer Favorites and Conversion Rate.
Hover over an info icon for more information about the category or metric. You can use the buttons next to the search bar or select the link in the Action column to learn more about the item and view a list of its issues. For example, you can view an item’s score, then learn about its impact and how to improve it.
Use the Priority column to help you quickly decide which items to address. A Needs action item needs immediate attention, while a Potential to optimize item could use improvement in its listing quality and site visibility. A No action needed item doesn’t need any action.
Additional guidelines
Your Listing quality score can change over time. Learn about how each of these categories are measured:
Category | Definition |
|---|---|
Published and in stock | Shows how often your item is available to customers and is based on the last seven days. |
Ratings and reviews | Measures an item based on the number of customer reviews and its average rating. |
Shipping | Measures how fast you can deliver the item. Items that weigh more than 50 pounds or are listed at $10 or less aren't included in your Listing quality score calculations. To automatically receive a 100% Shipping score, offer fast and free shipping (three days or less) or fulfill your orders with Walmart Fulfillment Services (WFS). |
Content quality | Measures the efficacy of your listing's item name, description, key features and images. |
Price competitiveness | Compares your price against similar products on external marketplaces. You can also use the Pricing insights dashboard to learn more about where your offer stands. |