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Listing Quality: Overview

Last updated on Feb 20, 2026

Reading time: 3 min

In this guide:

Overview
How does it work?
Additional guidelines
Frequently asked questions
Helpful resources

Overview

Your Listing Quality score provides insight into your items’ performance. Quality listings drive higher conversion rates and boost product visibility, allowing you to unlock growth opportunities such as the Pro Seller badge. In this guide, you’ll learn how your score is calculated.

How does it work?

Listing Quality is a score that measures your items’ quality. Your Listing Quality score is made up of five component categories. These categories cover the attributes that make up a product detail page on Walmart.com. Learn more about the categories below:

Component	Description
Content quality	Measures the efficacy of your listing’s item name, item description, key features and images.
Price competitiveness	Compares your price against similar products on external marketplaces. You can also use the Pricing insights dashboard to learn more about where your offer stands.
Shipping	Measures your promised delivery speed across ZIP codes. Items that weigh more than 50 pounds or are listed at $10 or less aren't included in your Listing Quality score calculations.
Published & in stock	Shows how often your item is available to customers and is based on the last seven days.
Ratings & reviews	Measures an item based on the number of customer reviews and its average rating.

Notes:

You’ll have a catalog-level Listing Quality score and an item-level Listing Quality score for each individual listing. The catalog-level score is an average of your item-level scores.

Additional guidelines

Learn more about how you can edit your items in the table below:

Feature	Get started
Apply Listing Quality suggestions to individual listing components	Apply the Listing Quality suggestions to improve individual component scores (e.g., Content quality, Price competitiveness, Shipping, Published & in stock and Ratings & Reviews). To get started, visit Listing Quality: Fix issues.
Apply content updates to multiple items at once	Improve your Content quality score by updating your item’s name, item description, key features and images. To get started, visit Listing Quality: Bulk Attribute Editor.

Pro tip

Interested in a classroom style learning session? Register here for a Marketplace bootcamp, where you’ll learn how to create high-quality listings and apply marketing strategies to boost visibility, traffic and growth.

Frequently asked questions

Why do some of my Listing Quality components show N/A?

How do I report an incorrect product type?

Why am I not able to submit changes to my item’s content?

To ensure a high-quality shopping experience, Walmart selects the best content for each item attribute, giving priority to content provided directly by brand owners and their authorized resellers. This means that if you don't have brand owner or authorized reseller privileges, you won’t be able to update some content fields, including blank fields.

For more access to an item’s content, you can register as a brand owner or become an authorized reseller. Because brand owners and authorized resellers have priority, there are times when you won’t be able to decide what content is published on Walmart.com. If you’re not able to update your content, follow our troubleshooting steps.

I made updates to my item’s content, but they aren’t appearing on Walmart.com. Why?

To ensure a high-quality shopping experience, Walmart selects the best content for each item attribute, giving priority to content provided directly by brand owners and their authorized resellers. If you need more access to an item’s content, you can register as a brand owner or become an authorized reseller.

Because brand owners and authorized resellers have priority, there are times when you won’t be able to decide what content is published on Walmart.com. If you’re not able to update your content, follow our troubleshooting steps.

Helpful resources

Tell us what you think

Assortment Growth: Overview

Growth opportunities

In this guide, you’ll learn how the Assortment Growth dashboard works.

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Guide

Listing Quality: Bulk Attribute Editor

Growth opportunities

In this guide, you’ll learn how to use this tool to update multiple item attributes simultaneously, such as the item’s name, description, key features and images.

Go to guide

Guide