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Your Listing Quality score provides insight into the competitiveness of your Marketplace offers. In this guide, you’ll learn more about your score and how it’s calculated.
How does it work?
Listing Quality is a metric that measures your offer’s quality. The metric measures key components related to how customers view your published items. In Seller Center, the Listing Quality dashboard displays your overall average Listing Quality score, your Post-Purchase Quality score and details about your published items. Your Listing Quality score can change over time based on three components: Content & Discoverability, Offer and Ratings & Reviews.
To access this dashboard in Seller Center, select Listing Quality under the Growth section in Seller Center. Toggle option to filter by Trending Items, which shows items that have generated customer demand, or Walmart Fulfilled Items. To view your item’s score breakdown, select Details next to the item name.
Listing Quality and Post-Purchase Quality summary boxes will shift as you select or deselect Trending Items and Walmart Fulfilled Items filters.
Additional guidelines
1. Content & Discoverability
Content & Discoverability shows you areas where your item’s content can be improved by showing the number of issues you can fix to improve your score. To view them, navigate to the item and select Details in the Action column.
Content Issues are broken down by four main attributes: Item Name, Description, Key Features and Images. To make edits to improve an item’s issue, select Edit under the Action column.
Discoverability Issues shows several attributes including color, shape, and GTIN, indicating whether or not your item has issues. To update an item, select Edit.
2. Offer
Offer provides insight based on your item’s price, shipping speed and published and in-stock rate.
Price shows your price next to the competitive price. The item price doesn't impact your overall score. If the issue is No Match, you can submit a Price Match. If there is no data available, the dashboard will indicate No Data Available.
Shipping Speed measures the offer based on how fast you can deliver the item. Items that weigh more than 50 pounds or are listed at $10 or less are not included in your Listing Quality Offer score calculations. To learn more about the various shipping methods, visit Shipping methods: Overview.
To optimize your Shipping Speed score, we recommend offering fast and free shipping or fulfilling your orders with Walmart Fulfillment Services (WFS). Offers that ship for free and in three days or less, or that are Walmart-fulfilled, will automatically receive a 100% Shipping Speed score.
- Published and In Stock shows how often your item is published and available for customers to purchase. The score is based on the last seven days. To learn more about your items published status, visit Generate an item report.
3. Ratings & Reviews
Ratings & Reviews measures an item based on the number of customer ratings and reviews it has. For more details about product reviews, visit Marketplace reviews: Overview.
To read your item-level reviews, simply choose # Reviews. You’ll have the option to filter by star ratings to see a quick summary of your item’s ratings and reviews. The recommended score section is based on whether customers on Walmart.com selected a review as recommended or not. (Review data may be delayed from Walmart.com to this dashboard).