Price competitiveness

Measures how your price compares to similar products in the market. An offer is considered competitive if it's listed at the same price or at a lower price than the comparable external price.

The score is calculated by comparing your Walmart Marketplace offers to the comparable external prices and factors in your items’ page views. Items with more page views have a greater impact on your score, while items with no page views have no impact. A higher percentage means your offers are more competitive.

If your price competitiveness score displays N/A, it means there’s not enough information to determine a score. 

Buy Box win rate

Measures the overall percentage of page views where your offers are winning the Buy Box. For example, a 60% Buy Box win rate would indicate that you’re the Buy Box winner for 60% of all page views that your items received over the last seven days. 

Repricer opportunities

Displays the number of items in Repricer strategies that need your attention as repricing has been paused and require seller input/action. 

Incentives eligible

Displays the number of items that are eligible for price incentives. 

Pricing rules violation

Displays the number of items that are either suppressed or unpublished as they violate pricing rules and standards. 

Buy Box eligible 

Indicates if the offer is eligible for the Buy Box.

Buy Box price 

The item price of the listing for an item when the report was generated. An alert icon indicates that your offer isn’t winning the Buy Box. Check to see if the price on your offer is lower than the Buy Box price. 

Comparison price 

The reference price that determines pricing discounts or promotion on Walmart.com. It’s defined by an item’s Was Price or List Price.  For more details, visit Comparison price rules.

Competitive price 

The price of the item on another e-commerce site. If no comparable item is found or there's a mismatch, select Submit a Match and follow the next steps.  An alert icon indicates that your price is higher than the competitive price.  

Current price 

The price you're currently charging for this item. Update prices in this field by selecting the item and entering a new price in the popup, or by selecting the Bulk update button at the top and uploading a template.

Est commission  

The estimated commission that will be charged on this item. 

Original selling price 

The price you've set for this item before any promotions or programs. 

Repricer status 

The last recorded status for items assigned to a strategy.  

• Active indicates that the item is being actively repriced.  

• Needs Action indicates that while the item has been onboarded to the Repricer, it’s not being repriced due to the target price being lower than your minimum allowed price, a competitive target price wasn’t found on your item or because your item is on promotion, and you've elected to not reprice your items.   

• Paused indicates that the item is onboarded on a strategy that has been paused. 

• Enroll in Repricer indicates items that are not yet onboarded to the Repricer.  Select this to enroll items and create or select a strategy.

Repricer strategy 

The assigned pricing strategy that will adjust the price of the item within the parameters you’ve set. Visit Repricer: Create a strategy for more information.

Repricer min price 

The lowest price you're willing to sell your item for. Your pricing strategy will never go below this amount.  

Repricer max price 

The highest price you're willing to sell your item for. Your pricing strategy will never go above this amount.