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Pricing Insights: Overview
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Repricer: Manage a strategy
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Walmart Fulfillment Services (WFS)
The Pricing Insights dashboard in Seller Center provides important account-level pricing metrics and SKU-level insights to help you identify opportunities, update pricing and enroll items in Repricer. In this guide, you’ll learn how to use the Pricing Insights dashboard effectively.Â
How does it work?
The Pricing Insights dashboard features Item Insights that provides key account-level metrics and detailed information at the item level and your Historical Price Performance that displays your price competitiveness score and Buy Box win rate over time.
The key metrics of the Item Insights tab are summarized below:
Field | Definition |
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Price competitiveness | Measures how your price compares to similar products in the market. The higher the value, the more competitive your price is. It’s calculated by comparing the Buy Box winning offer against the competitive external price. Items that receive higher page views have a higher impact on your score compared to items with lower page views. Items with no page views won’t have any impact on your score. |
Buy Box win rate | Measures the overall percentage of page views where your offers are winning the Buy Box. For example, a 60% Buy Box win rate would indicate that you’re the Buy Box winner for 60% of all page views that your items received over the last 7 days. |
Repricer opportunities | Displays the number of items in Repricer strategies that need your attention as repricing has been paused and require seller input/action. |
Incentives eligible | Displays the number of items that are eligible for Walmart-funded and Reduced Referral Fee incentives which can be used to reduce prices. |
Pricing rules violation | Displays the number of items that are either suppressed or unpublished as they violate pricing rules and standards. |
Use the item-level metrics to address specific items with low price competitiveness scores or Buy Box win rates. You can also directly enroll items in pricing tools such as Repricer or take action on items that violate pricing rules. Any price adjustments made from this dashboard will only update if there are no promotions, pricing incentives or repricing strategies in place.
The item-level Pricing Insights fields are defined below:Â
Field | Definition |
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Buy Box eligible | Indicates if the offer is eligible for the Buy Box. Review for more details.  |
Buy Box price | The item price of the listing for an item when the report was generated. An alert icon indicates that your offer isn’t winning the Buy Box. Check to see if the price on your offer is lower than the Buy Box price. |
Buy Box win rate  | A measure of the overall percentage of page views where your offer is winning the Buy Box. |
Comparison price | The reference price that determines pricing discounts or promotion on Walmart.com. It’s defined by an item’s Was Price or List Price.  For more details, visit .  |
Competitive price | The price of the item on another e-commerce site. If no comparable item is found or there's a mismatch, select Submit a Match and follow the next steps.  An alert icon indicates that your price is higher than the competitive price.  |
Current price | The price you're currently charging for this item. Update prices in this field by selecting the item and entering a new price in the popup, or by selecting the Bulk update button at the top and uploading a template. |
Est commission  | The estimated commission that will be charged on this item. |
Original selling price | The price you've set for this item before any promotions or programs. |
Price competitiveness score | This indicates how competitive your price has been with external competitors over the last seven days. The higher the value, the higher the price competitiveness. For more details on updating your prices to match external pricing, visit . |
Repricer status | The last recorded status for items assigned to a . Â
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Repricer strategy | The assigned pricing strategy that will adjust the price of the item within the parameters you’ve set. Visit for more information on Repricer strategy. |
Repricer min price | The lowest price you're willing to sell your item for. Your pricing strategy will never go below this amount.  |
Repricer max price | The highest price you're willing to sell your item for. Your pricing strategy will never go above this amount.  |