How to use the template

Your template will have these 3 tabs:

• Data Definitions: Explains what certain fields mean and when they're needed
• Product Content and Site Experience: Where you’ll add information for each Walmart.com listing
• Trade Item Configurations: Where you’ll enter country of origin, dimensions and weight for each item

Under each column name, you’ll also find definitions and examples. You can select the row and enable wrap text to make it easier to read.

Keep in mind that some fields have special formatting. Product ID Type, States and others are closed lists, meaning you have to select an option from the dropdown list instead of typing.

Multi-select fields

Some fields are multi-select, meaning you can add more columns with more information. Look for a plus sign next to the name, like in Key Features, Additional Image, Color and Variant Attributes.

Multi-select fields can have as many entries as needed. Here's how to add more:

1. Select the entire column, then right-click and choose Copy.
2. Select the columns to the right of the one you copied. Right-click and choose Insert copied cells.

Product content and site experience tab

You must fill out these sections in the Product Content and Site Exp tab:

• Required for Walmart Fulfillment Services
• Required for the item to be visible on Walmart.com

Based on the product types and fulfillment type you selected, your template may have other sections that are required. We may also ask for more details to better inform customers. For example, furniture items are often required to have measurements listed.

Conditional/required for hazardous materials

You must fill in this section if your item has a chemical, aerosol, pesticide or battery. After you submit the template, the compliance team will review this information before approving your items. To fill out this section and learn about the compliance review, go to WFS hazardous materials: Item setup.

Key features

Key features automatically appear as bullets on the Walmart.com listing and in search results. The bullet-only format ensures that customers have a consistent experience as they find and buy items. Only enter 1 key feature per column. The minimum number of required bullets will depend on your item’s product type.

Conditionally required based on product type

Some fields are required, depending on the product type. If a cell is gray, the field isn’t relevant to your product type, and you don’t need to enter any data.

Recommended and optional fields

Aside from the required information, you can fill in extra details to make customer search and browsing a richer experience. For example, you can add multiple images.

If you’re adding multiple kinds of one item (e.g., a shirt that comes in different colors), we recommend setting up a variant group. For more information, go to Manage variant groups.

Trade item configurations tab

You must enter country of origin, weight and dimensions for each item. We use the dimensions to determine fees and whether your item will fit in our fulfillment centers. To learn how to measure items, go to WFS trade item configuration.