Getting started
Item setup
Catalog management
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Advertising
Shipping & fulfillment
Walmart Fulfillment Services (WFS)
The Pro Seller program rewards top performing sellers with benefits to stand out from competitors and opportunities to save. Once you meet the eligibility criteria, you’ll earn a Rising Seller, Advanced Seller or Pro Seller status automatically. In this guide, you’ll learn about the criteria and rewards.
How does it work?
When you meet all the criteria on a refresh cycle, you’ll earn the highest status qualified and receive the benefits offered at that tier. Pro Seller metrics and downloadable reports data shown in the dashboard are calculated daily. To qualify, you must meet the following standards:
Metric | Rising Seller | Advanced Seller | Pro Seller | Definition |
|---|---|---|---|---|
On-time delivery rate | Greater than or equal to 90% | Greater than or equal to 92.5% | Greater than or equal to 95% | The rate that orders were delivered by the Expected delivery date in the last 90 days. |
Cancellation rate | Less than or equal to 2.5% | Less than or equal to 2.0% | Less than or equal to 1.5% | The rate that orders were canceled by the seller after receiving the order from Walmart in the last 90 days. |
Seller response rate | Greater than or equal to 90% | Greater than or equal to 92.5% | Greater than or equal to 95% | The rate of customer inquiries responded to within 48 hours of receipt in the last 30 days. |
Shipping score | Greater than or equal to 5% | Greater than or equal to 25% | Greater than or equal to 50% | The percentage of items offering free ThreeDay or less delivery. |
Content score | Greater than or equal to 65% | Greater than or equal to 70% | Greater than or equal to 75% | The average Content and Discoverability score of the catalog. |
Price competitiveness score | Greater than or equal to 60% | Greater than or equal to 60% | Greater than or equal to 60% | The measure of your catalog’s price parity against external competition in the last seven days. Items that receive higher pageviews will have a larger impact to the score compared to items with lower pageviews. Items receiving no pageviews in the last seven days will not have any impact on this score. |
Orders received | More than 100 orders | More than 100 orders | More than 100 orders | The number of orders received in a rolling 90-day timeframe. |
Active days | At least 90 days active | At least 90 days active | At least 90 days active | The number of days you’ve been active after completing onboarding or had your account reinstated. |
Marketplace policies | In compliance with all Marketplace policies. | In compliance with all Marketplace policies | In compliance with all Marketplace policies | Visit Walmart Marketplace Seller Code of Conduct for details. |
Program requirements are subject to change without notice. You may not be eligible for a badge if you receive warnings of policy violations from Walmart. Respond to the warning and fix the issue in a timely manner. Walmart reserves the right to include or exclude sellers into the Pro Seller program at any time.
Pro Seller tiers
When you become a Pro Seller, you'll receive the Pro Seller Badge next to your business name on each of your Walmart.com listings. There are several tiers to the Pro Seller program, and each one has its own benefits. The Pro Seller status refreshes on the fifth and 20th of every month. Once you’ve met all eligibility criteria, you’ll receive the highest tier you qualify for on the next refresh cycle. You may lose your status and the associated benefits if you fall below criteria for two consecutive refresh cycles. To learn more about each tier, review the following chart:
Status | Description |
|---|---|
Pro Seller | When you become a Pro Seller, you'll unlock:
|
Advanced Seller | When you achieve Advanced Seller status, you’ll unlock:
|
Rising Seller | When you achieve Rising Seller status, you’ll unlock:
|
Additional guidelines
Referral Fee discounts from other programs can’t be combined with the Pro Listing Savings discount. The seller’s offers may not receive a Pro Listing Savings discount if the seller is already receiving a higher discount from another program. Walmart reserves sole discretion in deciding what Referral Fee discount to apply to seller’s offer.
Walmart reserves the right to verify eligibility, recalculate, or reassess the incentive benefits earned by the seller under the Pro Seller program at its sole discretion. Walmart shall not be held liable for any errors or miscalculations that may occur in the process. If Walmart determines that the seller has received Pro Seller benefits that they were not eligible for or did not earn, Walmart may, at its discretion, offset such amounts from the seller's account without prior notice.
Walmart reserves the right to assess Pro Seller eligibility by reviewing the aforementioned metrics, as well as other performance metrics. There may also be other criteria not specified in this document, but which Walmart may use to determine if a seller is ineligible for the program. Walmart reserves the right to modify or alter a seller's Pro Seller status based on their performance, product or seller ratings. This includes the potential exclusion from reaching Pro Seller status, downgrading a seller's current status to a lower tier, or refusing any benefits related to the seller's status tier.