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Guide
Complete onboarding in Seller Center
Last updated on Nov 11, 2025
Reading time: 4 min
Overview

Once you’ve created your Walmart Marketplace account and agreed to Walmart’s terms and conditions, you’ll use Seller Center to manage your Marketplace account and catalog. In this guide, you’ll learn how to finish setting up your Marketplace account in Seller Center. 

Notes:

Your items can be published on Walmart.com only after you’ve completed the account setup process in Seller Center.  

Complete onboarding

Step 1 – Business verification 

Business verification is a crucial step that helps us confirm your company’s credentials. To begin the verification process, you must provide your business details and payment information. The initial verification process can take up to five days. You must wait until the business verification process is successfully completed before proceeding to Store setup.

  • Business details: Enter your business information including your business license number and legal business name. You must include personal information, such as the personal ID of the applicant or legal representative. If you're based outside the U.S., you'll need to provide additional verification, as well as location-specific documentation.
  • Payment: Choose how you want to get paid by setting up an account with a third-party payout provider or Marketplace Wallet. Payout provider options vary based on your country of incorporation. Once you complete your business details, you have 30 days to complete setting up your payments. If you don't complete this step in 30 days, your account will be declined, and you'll need to re-apply. In this step, you can also select an optional billing method or skip this section and add it later.

    As a new seller, you'll experience a New Seller Payment Hold after you begin selling on Walmart Marketplace to allow time to build sales history and credibility. The timeframe of this hold varies by your country of incorporation.
Notes:

If you're using Walmart Fulfillment Services (WFS), you'll need to add a billing method. We'll only use this to cover your remaining balance after sales. Walmart will verify your billing method in two to three business days. You can start fulfilling items with WFS once account setup is complete.

Step 2 – Store setup

The Store setup step includes the following:

  • Add market details: Provide your customer service details. If you're an international seller, you can provide your U.S. tax ID (if you have one) and your corresponding U.S. legal business name. Your tax registration must precisely match your IRS records or government-issued documents.
  • Manage fulfillment: This is the primary way you'll ship to customers. You can always update this information or add more shipping methods later. Both methods require a verifiable return address.
    • Walmart Fulfillment Services: Select Ship with WFS if you want Walmart to pick, pack and ship items to the customer on your behalf. We'll also handle all customer support and returns. You're required to provide additional information for WFS items including country of origin, item dimensions and hazardous materials.
    • Seller-fulfilled shipping: Select Ship yourself if you want to pack and ship orders yourself. This method also offers protection against carrier delays using Walmart-calculated transit times. If you prefer to set your own transit times, select Manual Shipping Settings and then provide the required details for Return Labels, Return centers and Fulfillment center.

      After you finish setting up your Marketplace account, you can manage your shipping settings anytime from the Shipping Profile section of your Account page in Seller Center.
  • Set up your catalog: You must complete the steps above before you can create your Marketplace catalog. When you're ready, choose how you want to set up your catalog. For example, you can import your catalog from an external marketplace. Or, if you're a Walmart Drop Ship Vendor (DSV) or Warehouse supplier, you can import items from your Supplier One catalog.

    Your account setup may take up to four hours to finalize after adding your inventory.

Pro tip

If you sell products that don't have a product ID (e.g., private label or handmade jewelry), you can request a UPC or GTIN exemption to sell these items on Walmart.com. To request an exemption, review Request a GTIN exemption

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