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Guide
Complete onboarding in Seller Center
Last updated on May 20, 2025
Reading time: 8 min
Overview

Once you’ve created your Walmart Marketplace account and agreed to Walmart’s terms and conditions, you’ll use Seller Center to manage your Marketplace account and catalog. In this guide, you’ll learn how to finish setting up your Marketplace account in Seller Center.

Notes

Your items can be published on Walmart.com only after you’ve completed the account setup process in Seller Center

Complete onboarding

Step 1 – Get verified

Business verification is a crucial step that helps us confirm your company’s credentials. To avoid delays in processing, enter your business information, including tax registration, exactly as it appears in your IRS records or government-issued documents. You must also include personal information, including the personal ID of the applicant or legal representative, as required. 

Notes

If you’re based outside the U.S., you’ll need to provide additional verification, as well as location-specific documentation.


Step 2 – Add market details  

Provide your customer service details. If you’re an international seller, you can provide your U.S. tax ID (if you have one) and your corresponding U.S. legal business name. 


Step 3 – Manage fulfillment 

Simplified Shipping Settings is recommended if you have U.S. operations and want protection against carrier delays using Walmart-calculated transit times. If you prefer to set your own transit times, select Shipping Templates. Then provide the required details for Return Labels, Return centers and Fulfillment center

After completing your account setup, you can manage your shipping settings anytime from the Shipping Profile section of your Account page in Seller Center.  

Pro tip

Once you've completed the onboarding process and set up your first item, you can choose to fulfill specific items through Walmart Fulfillment Services (WFS). Review WFS Seller onboarding and setup to learn more. 

Step 4 – Get paid 

Choose how you want to get paid by signing up with a third-party payment processor. Payout provider options vary based on your country of incorporation. As a new seller, you’ll experience a New Seller Payment Hold after you begin selling on Walmart Marketplace to allow time to build sales history and credibility. The timeframe of this hold varies by your country of incorporation.


Step 5 – Set up your catalog 

You must complete the steps above before you can create your Marketplace catalog. When you’re ready, choose how you want to set up your catalog. For example, you can import your catalog from an external marketplace, or if you’re a Walmart Drop Ship Vendor (DSV) or Warehouse supplier, you can import items from your Supplier One catalog.

Once you’ve finished setting up your catalog items and their inventory, your account setup will be complete. 

Notes

It may take up to four hours after adding your inventory for your account setup to be complete. 

Pro tip

If you sell products that don't have a product ID (e.g., private label or handmade jewelry), you can request a UPC or GTIN exemption to sell these items on Walmart.com. To request an exemption, select the Help button in the Seller Center menu bar to contact Support.


If the item you want to sell is something you’ve manufactured or produced, you may have to purchase a product ID. You may choose to purchase a GTIN, UPC or EAN from GS1 here. If you choose to purchase an ISBN, consult the appropriate authority by country through using the ISBN lookup tool.  

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