Getting started
Item setup
Catalog management
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Shipping & fulfillment
Walmart Fulfillment Services (WFS)
Walmart Seller app
Brand Portal
Seller Center is your one-stop-shop for managing your items on Walmart Marketplace. After you’ve created your Seller Center account and agreed to the comprehensive terms for the Walmart Marketplace, Walmart Fulfillment Services (WFS) and Walmart Ad Center you’ll be directed to the Seller Center homepage to complete the three-step account setup process: Business Verification, Payments, and Shipping. Your items can be published on Walmart.com only after the three-step account setup process in Seller Center is complete.
Step 1 – Get verified
Business verification is a crucial step that helps us confirm your company’s credentials. For verification, provide your Taxpayer Identification Number (TIN), tax classification, business address, customer service email, and customer service phone number. Enter your business details exactly as they appear in your IRS records or government issued documents to avoid delays in processing.
If you're based outside the U.S., you'll need to provide additional verification, as well as location-specific documentation. For a full list of tax documentation requirements, visit Tax Classification and Documentation.
Step 2 – Get paid
After your business has been verified, choose how you want to get paid by signing up with a third-party payment processor. Payment processor options vary based on your country of incorporation. As a new seller, you'll experience a New Seller Payment Hold after you begin selling on Walmart Marketplace to allow time to build sales history and credibility. The timeframe of this hold varies by the your country of incorporation.
Step 3 – Start shipping
In Seller Center, you have complete control over how your customers receive their items and how you process returns. You'll configure your shipping settings using Walmart Shipping Templates in Seller Center, via Walmart Marketplace APIs or your preferred Solution Provider. After you’ve done that, accept the terms and conditions for Walmart Returns Shipping Service (RSS) and fill in the address for your Return Center.