Getting started
Onboarding
New-Seller Savings: Overview
Before you start selling on Walmart Marketplace
Complete onboarding in Seller Center
Global onboarding: Set up an additional market
Referral Fee Schedule for Contract Categories
Tax classifications and documentation
Account settings
Getting ready to sell
Brand Portal
Walmart Fulfillment Services (WFS)
Advertising
Troubleshooting
Item setup
Catalog management
Seller Fulfillment Services
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Advertising
Walmart Fulfillment Services (WFS)
Walmart Seller app
Once you’ve created your Walmart Marketplace account and agreed to Walmart’s terms and conditions, you’ll use Seller Center to manage your Marketplace account and catalog. In this guide, you’ll learn how to finish setting up your Marketplace account in Seller Center.
Your items can be published on Walmart.com only after you’ve completed the account setup process in Seller Center.
Complete onboarding
Step 1 – Get verified
Business verification is a crucial step that helps us confirm your company’s credentials. To avoid delays in processing, enter your business information, including tax registration, exactly as it appears in your IRS records or government-issued documents. You must also include personal information, including the personal ID of the applicant or legal representative, as required.
If you’re based outside the U.S., you’ll need to provide additional verification, as well as location-specific documentation.
Step 2 – Add market details
Provide your customer service details. If you’re an international seller, you can provide your U.S. tax ID (if you have one) and your corresponding U.S. legal business name.
Step 3 – Manage fulfillment
Simplified Shipping Settings is recommended if you have U.S. operations and want protection against carrier delays using Walmart-calculated transit times. If you prefer to set your own transit times, select Shipping Templates. Then provide the required details for Return Labels, Return centers and Fulfillment center.
After completing your account setup, you can manage your shipping settings anytime from the Shipping Profile section of your Account page in Seller Center.
Once you've completed the onboarding process and set up your first item, you can choose to fulfill specific items through Walmart Fulfillment Services (WFS). Review WFS Seller onboarding and setup to learn more.
Step 4 – Get paid
Choose how you want to get paid by signing up with a third-party payment processor. Payout provider options vary based on your country of incorporation. As a new seller, you’ll experience a New Seller Payment Hold after you begin selling on Walmart Marketplace to allow time to build sales history and credibility. The timeframe of this hold varies by your country of incorporation.
Step 5 – Set up your catalog
You must complete the steps above before you can create your Marketplace catalog. When you’re ready, choose how you want to set up your catalog. For example, you can import your catalog from an external marketplace, or if you’re a Walmart Drop Ship Vendor (DSV) or Warehouse supplier, you can import items from your Supplier One catalog.
Once you’ve finished setting up your catalog items and their inventory, your account setup will be complete.
It may take up to four hours after adding your inventory for your account setup to be complete.
If you sell products that don't have a product ID (e.g., private label or handmade jewelry), you can request a UPC or GTIN exemption to sell these items on Walmart.com. To request an exemption, review Request a GTIN exemption.