Getting started
Item setup
Catalog management
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Shipping & fulfillment
Walmart Fulfillment Services (WFS)
Walmart Seller app
Seller Center is your one-stop-shop for managing your items on Walmart Marketplace. After you’ve created your Seller Center account and agreed to the comprehensive terms for the Walmart Marketplace, Walmart Fulfillment Services (WFS) and Walmart Ad Center, you’ll be directed to the Seller Center homepage to complete the account setup process: Business Verification, Market-specific details, Fulfillment and Payments. Your items can be published on Walmart.com only after the account setup process in Seller Center is complete.
Step 1 – Get verified
Business verification is a crucial step that helps us confirm your company’s credentials. For verification, enter your business details, including tax registration, exactly as they appear in your IRS records or government-issued documents to avoid delays in processing. You must also include personal information including the personal ID of the applicant or legal representative.
If you're based outside the U.S., you’ll need to provide additional verification, as well as location-specific documentation. For a full list of tax documentation requirements, visit Tax classifications and documentation.
Step 2 – Add market details
Select the Add details button to provide customer service details along with information specific to the country you’re selling in. Once complete, select Done.
Step 3 – Manage fulfillment
In Seller Center, navigate to Shipping Profile and configure your information in the Shipping Templates and Returns sections.
You have the option to use Walmart’s Shipping Templates, Walmart’s Settings API or your own carrier account for return shipping. When you’re done, accept the Returns Shipping Service (RSS) terms and conditions and enter the address for your return center.
If you’re a LocalFinds seller, enter the details for Local Store, Return Center and Return Labels. Enter your store’s address if you want returnable items shipped to your store. You can manage your local store settings anytime from the Local Fulfillment page in Seller Center.
Step 4 – Get paid
Choose how you want to get paid by signing up with a third-party payment processor. Payment processor options vary based on your country of incorporation.
As a new seller, you’ll experience a New Seller Payment Hold after you begin selling on Walmart Marketplace to allow time to build sales history and credibility. The timeframe of this hold varies by your country of incorporation.