Getting started
Item setup
Catalog management
Seller Fulfillment Services
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Advertising
Walmart Fulfillment Services (WFS)
Seller Center is your one-stop-shop for managing your items on Walmart Marketplace. After you’ve created your Seller Center account and agreed to the comprehensive terms for Walmart Marketplace, Walmart Fulfillment Services (WFS) and Walmart Ad Center, you’ll be directed to the Seller Center onboarding homepage to complete the account setup process: Business verification, Market-specific details, Fulfillment, Payments and Catalog.
Your items can be published on Walmart.com only after the account setup process in Seller Center is complete.
Step 1 – Get verified
Business verification is a crucial step that helps us confirm your company’s credentials. For verification, enter your business details, including tax registration, exactly as they appear in your IRS records or government-issued documents to avoid delays in processing. You must also include personal information, including the personal ID of the applicant or legal representative, as required.
If you’re based outside the U.S., you’ll need to provide additional verification, as well as location-specific documentation. For a full list of tax documentation requirements, visit Tax classifications and documentation.
Step 2 – Add market details
Provide specific customer service details. International sellers that onboard can provide their U.S. tax ID (if they have one) and their corresponding legal business name in the U.S.
Step 3 – Manage fulfillment
During the initial onboarding step, you can choose between two fulfillment and shipping options: seller fulfillment or local fulfillment.
- Seller fulfillment: Simplified Shipping Settings is recommended if you have U.S. operations and want protection against carrier delays using Walmart-calculated transit times. If you prefer to set your own transit times, select Shipping Templates. Then provide the required details for Return Labels, Return centers and Fulfillment center. After completing your account setup, you can manage your shipping settings anytime from the Shipping Profile section of your Account page in Seller Center.
- Local fulfillment: If you’re a LocalFinds seller, choose the Sell Locally option and enter the details for Local Store, Return Center and Return Labels. Enter your store’s address if you want returnable items shipped to your store. You can manage your local store settings anytime from the Local Fulfillment page in Seller Center.
Once you've completed the onboarding process and set up your first item, you can choose to fulfill specific items through Walmart Fulfillment Services (WFS). Review WFS Seller onboarding and setup to learn more.
Step 4 – Get paid
Choose how you want to get paid by signing up with a third-party payment processor. Payment processor options vary based on your country of incorporation.
As a new seller, you’ll experience a New Seller Payment Hold after you begin selling on Walmart Marketplace to allow time to build sales history and credibility. The timeframe of this hold varies by your country of incorporation.
Step 5 – Set up your Catalog
You must complete the above steps before you can start adding items to your Catalog. There are a few ways you can set up your items on Walmart Marketplace. You can set up individual items or several items at once through Seller Center, Walmart APIs or an approved Solution Provider.
After you set up your items and add inventory to your fulfillment centers, your account setup will be complete.
It may take up to four hours after adding your inventory for your account setup to be complete.
If you sell products that don't have a product ID (e.g., private label or handmade jewelry), you can request a UPC or GTIN exemption to sell these items on Walmart.com. To request an exemption, you’ll need to reach out to Seller Support in Seller Center. Select the Help button in the Seller Center menu bar and follow this path: Items and inventory > Request exemption > UPC Exemption.
If the item you want to sell is something you’ve manufactured or produced, you may have to purchase a product ID. You may choose to purchase a GTIN, UPC or EAN from GS1 here. If you choose to purchase an ISBN, consult the appropriate authority by country through using the ISBN lookup tool.