If you sell products that don't have a product ID (e.g., private label or handmade products), you may be eligible to receive authorization to sell these items on Walmart.com by submitting a GTIN exemption request. In this guide, you’ll learn how to request a GTIN exemption before you’re ready to create items. If you’re ready to create items, follow our item setup guides for single or multiple items instead.Â
Request a GTIN exemption
Use this workflow if you want to request a GTIN exemption before you're ready to create items. After your request is approved, you can create your item using the approved brand and product type.
Step 1 – Get startedÂ
Navigate to the Catalog section in Seller Center and select GTIN Exemptions. If it’s the first time you’re applying for an exemption, select Get started. If you have existing exemptions, select the Apply for GTIN exemptions button.
You must have admin level access to Seller Center to request an exemption and to view the status of existing submissions.
For product verification, you may provide up to three URLs from your business website or an external marketplace where your store information is located.
Step 2 – Choose the category and product type Â
You can either enter your store information using item URLs (optional), or you can select Next to choose your category, product type, brand and reason for exemption. You can select up to 10 categories and 100 product types for each exemption request. Then, select Next. Â
Step 3 – Select the brand and reason Â
Use the drop-down menu to search for and select the brand. Then, select the reason you’re requesting an exemption from obtaining GS1 GTINs. If none of the reasons apply, select Other and add your reason in the text field.Â
- Example of an acceptable reason: Your assortment does not have manufacturer-issued GTINS.Â
- Example of an unacceptable reason: You need an exemption to list items. Â
If you don’t find the brand, you can select Add a brand from the Brand dropdown and add the brand or your brand name.Â
Provide a clear and complete reason for your request. Incomplete or unclear information may result in a denial or a request for additional information during manual review.
To request an exemption for the same brand or reason across all product types in this exemption, select Update brand & reason. Search for a brand or add a new one if it isn’t listed. Select the reason, then choose Submit. 
Step 4 – SubmitÂ
Once you’ve submitted your request, it'll be reviewed by Walmart. On the GTIN Exemptions page, you can check the status of your request. The request may display one of the following statuses:
Status | Definition |
|---|---|
Approved | After your request is approved, wait four hours before setting up your item. Use the same brand and product type that were approved in your exemption. |
Processing | Your request is being reviewed by Walmart. Allow up to three business days to receive a response.   |
Needs info | Walmart needs additional information from you before processing your request. Check your email for more details and respond to all questions within five days. |
Denied | Your request was denied. To view the denial reason, hover over the Denied status. Consider licensing a product ID from GS1 to meet Marketplace requirements. If you believe the decision was made in error, select the Help button in Seller Center to contact Support and submit an appeal. |
Closed | Your request was reviewed and determined that Walmart needs additional information from you to process the request. If Walmart doesn't receive a response from you within five days, the request will be closed. |
When you set up your items for exemption, the brand entered must be the exact same name you used during item setup.Â