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If your item has been unpublished from Walmart.com for not meeting Marketplace standards, you can use the Unpublished Items dashboard in Seller Center or generate an Item Report to check which items have been impacted. This guide will help you troubleshoot every unpublished reason you may encounter so you can make an update and get your listing republished.
Listing issues
All Listing Issues can be resolved from the Unpublished Items dashboard.
Error Message: Primary image missing
What should I do?
Update the item with a new Primary Image. Since there may be multiple sellers providing content for the same item, you may not always be able to define which content will be displayed on Walmart.com. Walmart will determine the best available content for items unless it’s provided by a brand owner or authorized reseller. Items that can't be updated will appear locked during the updating process.
If you’re having trouble, create a case for Seller Support.
Error Message: Reasonable price not satisfied
What should I do?
If any offers are flagged by the Pricing Rule, Walmart automatically unpublishes the offer in question with the reason code listed as Reasonable Price Not Satisfied. If prices change on the monitored competing websites and the item now falls within the acceptable range, Walmart will automatically republish the offer, typically within 48 hours. Or, you can proactively update your price to be more competitive. If your offer remains unpublished after you've submitted a more competitive price, continue to lower the price until your item no longer violates the Pricing Rule.
When the price is back within an acceptable range, Walmart will automatically republish the offer, which typically takes up to 48 hours. If more than 48 hours have passed and you believe your offer remains incorrectly unpublished, create a case for Seller Support via the following path: Items and Inventory > Item is Unpublished > Other unpublished error codes to have your offer republished on site.
Error Message: Price missing
What should I do?
Update your List Price.
Trust & safety
All Trust & Safety issues can be appealed from the Unpublished Items dashboard.
Error Message: Regulatory compliance
What should I do?
Review the Prohibited Products Policy. If you believe your item was unpublished incorrectly, you can appeal the decision.
Error Message: Intellectual property
What should I do?
If you believe your item was unpublished incorrectly, you can appeal the decision. If you’re a brand owner, consider registering your brand on Walmart Marketplace.
Error Message: Offensive product
What should I do?
Review the Prohibited Products Policy. If you believe your item was unpublished incorrectly, you can appeal the decision.
Business policy
All Business Policy issues can be appealed from the Unpublished Items dashboard.
Error Message: UPC mismatch
What should I do?
Update the item’s product ID and resubmit the updated item data in Seller Center or via Walmart APIs. If you’re having trouble finding the correct product ID, contact the manufacturer or visit the manufacturer’s site. If you believe your item was unpublished incorrectly, you can appeal the decision.
Pricing rules
Error Message: Egregious shipping cost
What should I do?
Update the shipping fee listed in your Shipping Template to be more competitive with market conditions. Your offer is measured by shipping price relative to item price. When the shipping fee for an unpublished offer falls back within an acceptable range, Walmart will automatically republish the offer, which typically takes up to 48 hours.
For more information, review the Pricing Rules.