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Guide
Brand Portal: Register your brand
Last updated on Aug 8, 2025
Reading time: 2 min
Overview

Walmart makes it easy for brand owners to quickly protect their intellectual property on Walmart.com. In this guide, you’ll learn how to use the Walmart Brand Portal to register and manage your various brands, as well as connect your supplier and Marketplace Brand Portal accounts.Ā 

Register your brand

Step 1 – Get started

Navigate to theĀ Brand PortalĀ if youĀ meetĀ theĀ eligibility requirements, and register using your existing Seller Center credentials. The information must be consistent with what’s listed on your trademark registration.

Notes

If you’re a Walmart Drop Ship Vendor (DSV) or Warehouse supplier with a Supplier One account, log in to Seller Center using the same credentials and follow the prompts to connect your Brand Portal accounts.Ā 


Step 2 – Provide your brand detailsĀ Ā 

Select the checkbox next to I have read and agree to the Terms of Use, then choose Continue to enter your brand details.  

Step 3 – SubmitĀ Ā 

After confirming the information you’ve provided is accurate, choose Confirm and Submit. Walmart will review your application. You can check the status of your application at any time by logging in to your Brand Portal account. 



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