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Guide
Register your brand on Walmart Marketplace
Last updated on Feb 21, 2025
Reading time: 2 min
Overview

Walmart makes it easy for brand owners to quickly protect their intellectual property on Walmart.com. In this guide, you’ll learn how toĀ use the Walmart Brand Portal to manage your various brands, submit multiple types of intellectual property claims and track claim status.

Register your brand

Step 1 – Get started

Navigate to theĀ Brand PortalĀ if youĀ meetĀ theĀ eligibility requirements, and register using your existing Seller Center credentials. The information must be consistent with what’s listed on your trademark registration.


Step 2 – Provide your brand detailsĀ Ā 

Select the checkbox next toĀ I have read and agree to the Terms of Use, then chooseĀ Continue.Ā 


Step 3 – SubmitĀ Ā 

After confirming the information you’ve provided is accurate, choose Confirm and Submit. Walmart will review your application. You can check the status of your application at any time by logging in to your Brand Portal account. 


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