Notifications
Header Image
Guide
Generate an item report
Last updated on Dec 20, 2024
Reading time: 4 min
In this guide:
Overview

You can use the Item Report in Seller Center to stay updated on product details and current and competitor prices. You can also find out if an item has been unpublished or made ineligible for the Buy Box, and much more. This guide shows you how to generate an Item Report and lists the metrics included in the report.

Generate an item report

Step 1 — Get started

Navigate to your Catalog in Seller Center and select the Download View  button. In the pop-up window, select go to the Reports page. This opens the Reports dashboard.

Step 2 — Download the report

Navigate to the On Request Reports section and select Item Report  under Report Type. Then, complete the additional sections. You can filter your report data by published status and fulfillment type, and select the start and end dates.


When you’re done, select Request report. You can check the progress of your report in the Report activity section.



Item-level metrics

The Item Report gives you an in-depth view of item-level metrics, including:

  • Partner ID: An identifier Walmart uses internally for Marketplace sellers, often to assist Solution Providers.

  • SKU: The SKU you provided for this item.

  • Product Name: The name you've provided for your item.

  • Product Category: The group that your item belongs to. We determine this based on the category you used when uploading your items.

  • Price: The price you're currently charging for this item.

  • Currency: The total item sales this year for that particular SKU for the selected date range. 

  • Buy Box Item Price: The item price of the winning Buy Box listing for this item at the time the report was generated.

  • Buy Box Shipping Price: The shipping price of the winning Buy Box listing for this item at the time the report was generated.

  • Buy Box Eligible: Indicates if the offer is eligible for the Buy Box. Review Pricing rules for more details.

  • Publish Status: Indicates whether the item is Published or Unpublished on Walmart.com.

  • Status Change: The reason why your status has changed from Published to Unpublished. 

  • Lifecycle Status: Indicates whether your item is Retired or Active.

  • Ship Method: A list of all the shipping methods you offer for this item.

  • WPID: The Walmart Product ID is used internally to track items.

  • Item ID: An ID used internally to track items. This ID can be found at the end of the Item Page URL for that item. 

  • GTIN: The Global Trade Item Number associated with this item.

  • UPC: The Universal Product Code associated with this item.

  • Primary Image URL: The URL for the item's Main Image.

  • Shelf Name: The final shelf where your item lives on Walmart.com.

  • Primary Cat Path: The navigation path a customer would follow to find your item on Walmart.com by browsing, which ends in the shelf name.

  • Offer Start: The date when this item became available to sell on Walmart.com. 

  • Offer End: The date the Marketplace seller would like the item removed from the site.

  • Item Creation Date: The date you created this item.

  • Item Last Updated: The date you most recently updated your item's content.

  • Item Page URL: A link to the page on Walmart.com for your item.

  • Reviews Count: The number of reviews this item has on Walmart.com.

  • Average Rating: The average rating this item has received on Walmart.com

  • Searchable: Whether customers can find your item on Walmart.com using the Search Bar.

  • Competitor URL: The link to the item on a competitor website (e.g. Amazon, Target, Best Buy, Kohls, etc.) used for price comparison. (Note: You can use this information to ensure your items are reasonably priced.)

  • Competitor Price: This is the competitor's price for the item.

  • Competitor Ship Price: The cost of shipping on the competitor’s site.

  • Competitor Last Date Fetched: The timestamp for the last download of the competitor price.

  • Brand: The manufacturer's brand name for this item (e.g. Nike, Sony, Dyson, Black & Decker, etc.

  • Product Tax Code: This is a seven-digit product tax code that identifies the amount of sales tax that should be collected for individual items.

  • MSRP: Manufacturer's suggested retail price or List Price. This is the price of the item as recommended by the manufacturer. It may not be the prevailing market price for the item.

  • Shipping Weight: The weight of the item when packaged to ship.

  • Shipping Weight Unit: The unit of measurement (lb, oz, etc.) used to describe the weight of the product when packaged to ship.

  • Fulfillment Type: Specifies the fulfillment method for the SKU. Possible values include WFS Eligible, Walmart Fulfilled, or Seller Fulfilled. WFS Eligible means the item has been converted to WFS program, but the Marketplace seller still fulfills them directly.

  • Repricer Strategy: The strategy name that you have assigned to the item if any.

  • Minimum Seller Allowed Price: The lowest price at which you are willing to sell your item.

  • Maximum Seller Allowed Price: The highest price at which you are willing to sell your item.

  • Repricer Status: The last recorded status for items assigned to a Repricer strategy.

Tell us what you think

More in Catalog management
How to update content: Overview
Catalog management
Keeping your Walmart Marketplace catalog up to date with relevant and engaging content helps create a great shopping experience on Walmart.com.
Go to guide
Update an item draft in Seller Center
Catalog management
This guide shows you how to update and publish an item draft you’ve already saved. 
Go to guide
Update item content individually in Seller Center
Catalog management
If you need to quickly update your item’s content, you can do so right from the Items dashboard in Seller Center. However, because there may be multiple sellers providing content for the same item, you may not always be able to define which content will be displayed on Walmart.com.
Go to guide
About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.

c2025 Walmart. All Rights Reserved  | Privacy Policy

Seller Resources

Developer Portal

Seller Center

Seller Support

Get to know us!

Shop Walmart.com

Corporate

@WalmartLabs

The Walmart Digital Museum