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Guide

How to update price: Overview

Last updated on Oct 23, 2024

Reading time: 2 min

In this guide:

Overview
How does it work?
Frequently asked questions

Overview

Walmart’s Every Day Low Price (EDLP) strategy means all consumers can get a low price on their basket of goods, every day, without having to rely on coupons, promotions or special discounts. In this guide, we’ll go over a few ways to update and maintain your prices so you can remain competitive.

How does it work?

Our Pricing Rules help enforce this strategy, which helps create consumer trust and reduce the need to comparison shop. As a Marketplace seller, you're responsible for setting and maintaining your prices. This chart explains the methods for updating prices and respective use cases.

Method	Use Case
Update Price Individually	If you need to quickly update a few items, you can update the price right from your Catalog. For more information, check out Update price individually in Seller Center.
Update Price in Bulk	To update several items at once, use one of the bulk update methods. For more information, check out Update price in bulk in Seller Center.
API	If you are maintaining a large catalog of items and have a technical team to support your operations, consider integrating via API. For more information, visit Integration methods: API.
Solution Provider	Walmart Marketplace works with several third-party Solution Providers that can help you outsource price updates. For more information, visit Choose a solution provider.
Repricer	You can automate your pricing using the Repricer. The Repricer monitors prices on Walmart.com as well as external marketplaces so you don’t have to manually check or update your offers every time market conditions change. For more information, check out Repricer: Overview.

Notes

Walmart will automatically unpublish items that are egregiously priced when compared to prices for the same items found elsewhere on Walmart Marketplace, on a competing website or on an external marketplace. This automation helps protect consumers by unpublishing items that are priced at levels that could potentially be viewed as unfair or abusive, such as price gouging. This calculation includes shipping fees. For more information, visit Pricing Rules.  

Frequently asked questions

Can I offer promotional pricing to help my item prices be more competitive?  

What else can I do to improve my pricing?

What is the recommended pricing practice if I want to cover my shipping cost?

You control shipping fees and should evaluate if you need to charge a shipping fee on any item. If you decide to charge a shipping fee, consider whether including the fee in the item price will make your offer egregiously high compared to other prices offered for the same item on Walmart.com or external competing websites. In such cases, your offer may be flagged as a violation of our Pricing Rules and, therefore, unpublished or ineligible for the Buy Box.

You can update the shipping fees by visiting Shipping Templates: Manage settings.

My offer was unpublished due to the Pricing Rule. How can I republish my offer?

If prices change on Walmart.com or monitored competing websites and the item now falls within the acceptable range, Walmart will automatically republish the offer, typically within 48 hours. You can also proactively update the price.  If your item remains unpublished after you've submitted a more competitive price, continue to lower the price until your item no longer violates the Pricing Rule to be more competitive. If your offer remains unpublished after you've submitted a more competitive price, continue to lower the price until your item no longer violates the Pricing Rule.   

For any unpublished item, you can also find a Reference price on the Unpublished Items dashboard. You can use this reference price to help you update the new price and get your item republished.

If more than 48 hours have passed and you believe your offer remains incorrectly unpublished, select the Help button in the Seller Center menu bar to contact Support and have your offer republished.

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How to update content: Overview

Catalog management

Keeping your Walmart Marketplace catalog up to date with relevant and engaging content helps create a great shopping experience on Walmart.com.

Go to guide

Update an item draft in Seller Center

Catalog management

This guide shows you how to update and publish an item draft you’ve already saved. 

Go to guide

Update item content individually in Seller Center

Catalog management

If you need to quickly update your item’s content, you can do so right from the Items dashboard in Seller Center. However, because there may be multiple sellers providing content for the same item, you may not always be able to define which content will be displayed on Walmart.com.

Go to guide

About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.