The Reports dashboard in Seller Center serves as a centralized hub for managing your business reports efficiently. Here, you can organize, access, and oversee your reports with ease. In this guide, you’ll learn how to use the dashboard to explore analytics, track performance and generate custom reports.
How does it work?
Once you log in to Seller Center, navigate to the Reports dashboard to access the following reports. Each report type can be scheduled for automatic generation and recurring delivery or saved for future reference. You can also access any reports you’ve previously downloaded.
Report type | Description |
|---|---|
View your business performance across account, item and department-level sales. Use these reports to track revenue trends, identify your top-selling products and make informed decisions to grow your business. | |
Monitor and manage the health of your product catalog. Use these reports to track item setup, listing status, catalog quality and product information to keep your listings accurate, discoverable and ready for sale. | |
Access pricing-related insights and tools to help you stay competitive. Use these reports to monitor pricing, make pricing updates, review deal performance and support pricing decisions that impact conversion and sales. | |
Track customer demand, order activity, and transaction details. Use these reports to review order trends, reconcile activity and support day-to-day business operations. | |
Track your fulfillment performance across both Walmart-Fulfilled Services (WFS) and Seller-fulfilled orders. Use these reports to monitor fulfillment activity, operational status and key performance metrics that support your delivery execution and customer experience. | |
View your product assortment and business coverage. Use these reports to identify assortment gaps, track product availability and review opportunities to expand or optimize your Catalog for growth. | |
Access specialized reports that provide valuable insights beyond sales, catalog, pricing, orders, fulfillment and assortment areas to support your business decisions. |