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Guide

Pricing insights: Overview

Last updated on Sep 24, 2024

Reading time: 5 min

In this guide:

Overview
How does it work?
Additional guidelines
Frequently asked questions

Overview

The Pricing insights dashboard in Seller Center displays important account-level pricing performance metrics and SKU-level pricing information to help you identify pricing opportunities. In this guide, you’ll learn how to use the Pricing insights dashboard

How does it work?

The Pricing insights dashboard allows you to manage the prices in your catalog. There are two metrics you can track your pricing performance through:

Price competitiveness: This metric is a measure of your catalog’s price parity against external competition. If your items receive higher page views, they’ll have a larger impact compared to items with lower page views. Items receiving no page views in the given time frame will not have any impact on this score.
Buy Box win rate: This metric is a measure of the overall percentage of page views where your offers are winning the Buy Box. For example, a 60% Buy Box win rate would indicate that you’re the Buy Box winner for 60% of all page views that your items are receiving.

Additional guidelines

In the Pricing insights dashboard, there is a SKU-level table display of all your items along with several relevant data column fields. Those fields are defined below:

Field	Definition
Buy Box eligible	Indicates if the offer is eligible for the Buy Box. Review Pricing rules for more details.
Buy Box price	The item price of the winning Buy Box listing for an item when the report was generated. An alert icon indicates that your offer isn’t winning the Buy Box. Check to see if the price on your offer is lower than the Buy Box price.
Buy Box win rate	A measure of the overall percentage of page views where your offer is winning the Buy Box.
Cap status	Shows whether there are pricing incentives being applied to this item.
Comparison price	The reference price that determines pricing discounts or promotion on Walmart.com. It’s defined by an item’s Was Price or List Price.  For more details, visit Comparison price rules.
Competitive price	The price of the item on another e-commerce site. If no comparable item is found or there's a mismatch, select Submit a Match and follow the next steps.  An alert icon indicates that your price is higher than the competitive price.
Current price	The price you're currently charging for this item.
Est commission	The estimated commission that’ll be charged on this item.
Fulfillment	Specifies the fulfillment method for the SKU.
Inventory	The number of items available to customers on Walmart.com. For more details on inventory, review this guide.
Item name	The name you've provided for your item.
Item ID	An ID used internally to track items. This ID can be found at the end of the Item Page URL for that item.
Item condition	Identifies the condition of the item being sold.
Lifecycle	Indicates whether your item is Retired or Active.
Original selling price	The price you've set for this item before any promotions or programs.
Product category	The group that your item belongs to. We determine this based on the category you used when uploading your items.
Repricer status	The last recorded status for items assigned to a Repricer strategy.  Active indicates that the item is being actively repriced.  Needs Action indicates that while the item has been onboarded to the Repricer, it’s not being repriced due to the target price being lower than your minimum allowed price, a competitive target price wasn’t found on your item or because your item is on promotion, and you have elected to not reprice your items.   Paused indicates that the item is onboarded on a strategy that has been paused. Enroll in Repricer indicates items that are not yet onboarded to the Repricer.
Repricer strategy	The assigned pricing strategy that’ll adjust the price of the item within the parameters you’ve set.
Repricer min price	The lowest price you're willing to sell your item for. Your pricing strategy will never go below this amount.
Repricer max price	The highest price you're willing to sell your item for. Your pricing strategy will never go above this amount.
SKU	The SKU you provided for this item.
Status	Indicates whether the item is published or unpublished on Walmart.com.
Status change	The reason why your status has changed from Published to Unpublished.

Frequently asked questions

Can I enroll items in the Repricer via the Pricing Insights dashboard?

Yes. To use the Pricing Insights dashboard to configure Repricer strategies and items:

Select Enroll in Repricer then choose Repricer strategy.
From here, you can create a new strategy, edit an item’s enrollment into an existing strategy, edit the item’s Repricer minimum or maximum value or view the most recent adjustment status of your item.
Select Update to save your changes.

To learn more about the Repricer, refer to Repricer: Overview.

How do I assign, or update assigned items to a Repricer strategy?

To assign items in bulk:

Select Bulk Update on the Price insights dashboard, then choose Add to Repricer.
Download the Repricer template, fill it out and reupload it to Seller Center. You can also assign items in bulk by selecting the checkboxes next to the items you'd like to add.
Choose Add items in bulk to get a pre-populated Repricer spec file.

For more information, review this guide.

How can I update my price using the Pricing Insights dashboard?

To update individual prices:

Select the price for the item that you want to edit.
In the popup box that lists your item price, the Buy Box winning price and the competitive price, enter a new price in the field.
Select Update to save your changes.

**NOTE: Your price will only update if there are no promotions, pricing incentives or repricing strategies in place.

To update item prices in bulk:

Select Bulk Updates on the Pricing Insights dashboard.
Choose Update.
Download the Price template, fill it out and upload it.

Pro Tip: You can also select the checkboxes next to the items with prices you’d like to update.

How can I download the Pricing Insights dashboard?

How can I submit matches for items without a match?

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Your Listing Quality score provides insight into the competitiveness of your Marketplace offers. In this guide, you’ll learn more about your score and how it’s calculated.

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About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.