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Repricer: Create a strategy

Last updated on Feb 24, 2026

Reading time: 3 min

In this guide:

Overview
Create a strategy
Frequently asked questions
Helpful resources

Overview

When you create a Repricer strategy, the default strategy is set to Competitive price. You can choose this strategy or automate your pricing using one of the other strategies. If you’re unsure of which strategy to choose, review this guide. In this guide you’ll learn how to set up a new Repricer strategy.

Create a strategy

Step 1 – Get started

Navigate to the Pricing section in Seller Center and choose Automate pricing.

Step 2 – Create a strategy

Choose the Create strategy button, then select Repricer strategy from the dropdown menu. Agree to the terms and conditions if you’re creating a strategy for the first time. From there, choose your Price Adjustment, Unit and Adjustment amount (if applicable).

Next, select the strategy you want to compete with the external price.

Once you configure your strategy, create a Strategy name and select Create strategy.  

Pro tip

Review the Your Strategy section on the side to view a mock-up of your strategy settings using sample data.

Step 3 – Assign items

After you’ve created your strategy, you’ll need to assign SKUs to it. You can search by Item ID, Item name or SKU. You may also choose from recommended SKUs or search your catalog. Enter or review the suggested minimum or maximum price for your items. Once you’ve finished, select Assign items.

Pro tip

Select Add items in bulk to download and upload a spreadsheet of the SKUs you’d like to assign.

Notes:

You must enter a valid minimum and maximum price for each item. If suggestions are missing, you must resolve the error before assigning an item or you may select Skip this step to assign it later.