Guide
Repricer: Create a strategy
Last updated on May 26, 2026
Reading time: 3 min
Overview

When you create a Repricer strategy, you can choose to create a custom strategy or automate your pricing using machine learning. If you’re unsure of which strategy to choose, review this guide. In this guide, you’ll learn how to set up a new Repricer strategy. 

Create a strategy

Step 1 – Get started

Navigate to the Pricing section in Seller Center and choose Automate pricing.

Step 2 – Create a strategy

Choose the Create strategy button, then select Repricer strategy from the dropdown menu. Agree to the terms and conditions if you’re creating a strategy for the first time. From there, choose your pricing strategy.

Pricing strategy

Definition

Maximize gross merchandise value (GMV)

Use to automatically adjust prices to grow your GMV using AI, select Review items.

Create a custom strategy

Use to adjust prices using pricing rules that you set, choose Select items.

Notes:

The AI-powered Repricer strategy is only available for eligible sellers and items at Walmart’s discretion.

Step 3 – Assign items 

After you’ve selected your pricing strategy, you’ll need to choose the items you want to assign. Enter or review the suggested minimum or maximum price for your items. Once you’ve finished, select Next.

Notes:

You must enter a valid minimum and maximum price for each item. If suggestions are missing, you must resolve the error before assigning an item.

Step 4 – Submit a strategy

To submit your AI powered strategy, create a Strategy name and select Create strategy. To submit a custom strategy, choose your Price comparison and Set your adjustment rule. Then, create a Strategy name and select Create strategy.

Optionally, you can select extra pricing rules you would like to apply to your strategy.

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