No. Soliciting feedback, offering a gift card in exchange for a review or including any promotional inserts in packages is strictly prohibited and may result in account suspension or termination. Additionally, soliciting feedback from customers is prohibited unless it’s through a Walmart-approved reviews provider.

Yes, by working with one of Walmart’s third-party approved sampling vendors:  

• Field Agent
• Wholescale
• The Brand Power Company
• PowerReviews
• Bazaarvoice
  
  

For additional information about these tools and review samples, review the Walmart product review sampling guidelines.

When reviews aren't displaying on Walmart.com it is usually the result of a product family issue or syndication issue:  

• Product families enable the sharing of reviews across items that have variants such as size, color, fabric, etc. Product families must be set up and maintained by the merchandising team. Contact your merchant for assistance if reviews aren't shared between variants.
• Syndication facilitates the sharing of reviews from a supplier or brand website to Walmart.com. Items must be set up with an item ID and UPC in both the supplier’s catalog and the Walmart catalog. If your syndicated reviews aren't displaying, check your catalog to ensure that these necessary data points are present.    

This is a known issue due to historical data limits since our system only links data for reviews and orders from September 2023 onwards. This issue can't be corrected through a support ticket. We're working to address this by improving our internal linking capabilities.

New reviews will appear on the listing within five to seven business days. If a review isn't posted within that time, it may have violated one of the review guidelines.  

Yes. Reviews may help you boost brand awareness and drive customer confidence, leading to better SEO results and conversions. 

 To request the removal of a review, visit Request to remove a review.  

No.

Yes.

There are many ways to increase reviews:   

• Enroll eligible items into the Review Accelerator Program to incentivize customers to leave an authentic review.   

• Import reviews from your external website by syndicating them to Walmart.com. To review a list of approved syndication providers, visit  here.

• Conduct product sampling by working with an approved third-party solution provider to generate reviews.   

No. Only reviews that have passed moderation are made available.

Reviews on items sold by sellers related to fulfillment issues caused by Walmart aren’t factored into the overall rating. Such reviews will be marked with a strikethrough and a message generally stating that Walmart fulfilled the order, and the fulfillment issues weren’t the fault of the seller.

Walmart calculates an overall rating for most items using a proprietary algorithm that considers reviewer customers’ star ratings along with various factors including recency of a review and community feedback. For items that don’t have enough ratings and reviews, the overall star rating is calculated using a simple average.

The proprietary algorithm is currently effective for items with more than 50 reviews. For others, the overall star rating is calculated using a simple average.

Yes. An overall item rating may include ratings from incentivized reviews. Reviews are considered incentivized if the customer received free samples, discounts, payments or other compensation in exchange for their honest rating or review, whether positive or negative. 

We apply a strikethrough to these reviews under special circumstances. If WFS is at fault for a customer's complaint, such as late delivery, expired perishable items or damaged exterior packaging prepared by WFS, the review will remain on the site with a strikethrough and a statement explaining that the fulfillment issue was not the fault of the Seller.

These reviews won’t be removed because WFS was used. Carrier complaints such as not following delivery instructions or issues stemming from product quality or seller-prepared packaging do not qualify for a strikethrough or for removal. For more details on how to correctly prepare, pack and label a shipment, review this guide.