Marketplace Learn

Notifications

Guides

Guide

Marketplace reviews: Review syndication

Last updated on Aug 5, 2026

Reading time: 1 min

In this guide:

Overview
How does it work?
Frequently asked questions

Overview

As a Marketplace seller, you can increase your product reviews through review syndication. Review syndication allows you to share and publish customer reviews collected on your own website to Walmart.com for the same item. In this guide, you'll learn more about your options and how to get started. 

How does it work?

Walmart Marketplace has its own review syndication service, but we also work with approved Solution Providers that can help you, too.

Notes:

You may only syndicate reviews through one authorized syndication partner.

Service provider	Cost & Eligibility
Marketplace Review Syndication Program	Free. You must own your reviews and not currently use other syndication services.
Bazaarvoice	Contact Bazaarvoice for pricing plans and eligibility requirements.
PowerReviews	Contact PowerReviews for pricing plans and eligibility requirements.
Wholescale	Contact Wholescale for pricing plans and eligibility requirements.
TargetBay	Contact TargetBay for pricing plans and eligibility requirements.
Emplifi/TurnTo	Contact Emplifi/TurnTo for pricing plans and eligibility requirements.
SellCord	Contact SellCord for pricing plans and eligibility requirements.

Frequently asked questions

Why are my reviews missing? 

Reviews that aren’t displaying on Walmart.com are usually the result of a product family, variant mapping or syndication issue:

Reviews are shared across item variants or product families. These items vary in minor ways such as size, color or count. Item rankings must be set up and maintained to ensure syndicated reviews are mapped accurately.
Syndication facilitates the sharing of reviews from a supplier or brand website to Walmart.com for the same item. Items must be set up with an item ID and UPC in both the supplier’s catalog and the Walmart catalog. If your syndicated reviews aren’t displaying, check your catalog to ensure that these necessary data points are present.

Can I use other syndication providers?

Tell us what you think

Assortment Growth: Customer Favorites

Growth opportunities

In this guide, you’ll learn how to use this dashboard to expand your catalog and discover new assortment opportunities across additional categories, brands and products aligned with customer demand trends.

Go to guide

Guide

Listing Quality: Overview

Growth opportunities

In this guide, you’ll learn how your Listing Quality score is calculated.

Go to guide

Guide

Listing Quality: Bulk Attribute Editor

Growth opportunities

In this guide, you’ll learn how to use this tool to update multiple item attributes simultaneously, such as the item’s name, description, key features and images.

Go to guide