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Guides

Getting started

Onboarding

New-Seller Savings: Overview

Before you start selling on Walmart Marketplace

Complete onboarding in Seller Center

Global onboarding: Set up an additional market

Referral Fee Schedule for Contract Categories

Tax classifications and documentation

Account settings

Getting ready to sell

Brand Portal

Walmart Fulfillment Services (WFS)

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Walmart Fulfillment Services (WFS)

Guide

New-Seller Savings: Overview

Last updated on Feb 21, 2025

Reading time: 2 min

In this guide:

Overview
How does it work?
Frequently asked questions

Overview

Walmart’s New-Seller Savings program offers you up to $75K in incentives and benefits as you launch your new business on Walmart.com. In this guide, you’ll learn about this offer and how it may help you grow on Walmart Marketplace.

Notes

This offer lasts until January 31, 2026.

How does it work?

After you sign up for Walmart Marketplace, you'll be eligible to earn up to $75K* in savings–depending on the Walmart solution. In the table below, you’ll learn more about the offer and the Marketplace tools that can help scale your business and save money in the process.

Walmart Solution	Offer
Walmart Marketplace	Once your store goes live, you’ll be eligible to receive: 30% off base Referral Fees for your first $50K in gross merchandise value (GMV) 75% off base Referral Fees between $50K–$750K in gross merchandise value (GMV)
Walmart Fulfillment Services (WFS)	Fulfill your items through WFS to receive 25% off fulfillment fees and 50% off storage fees until you reach $2K in savings. **
Walmart Connect	Receive up to $1K in ad credits to advertise your business. Learn more about the advertising solutions available to Walmart Marketplace sellers.

Walmart Solution

Offer

Walmart Marketplace

Once your store goes live, you’ll be eligible to receive:

30% off base Referral Fees for your first $50K in gross merchandise value (GMV)

75% off base Referral Fees between $50K–$750K in gross merchandise value (GMV)

Walmart Fulfillment Services (WFS)

Fulfill your items through WFS to receive 25% off fulfillment fees and 50% off storage fees until you reach $2K in savings. **

Walmart Connect

Receive up to $1K in ad credits to advertise your business. Learn more about the advertising solutions available to Walmart Marketplace sellers.

Notes

*Conditions apply. See full offer for details.

**Credits are redeemed as reimbursements for fulfillment services.

Frequently asked questions

What is the go-live date for participating sellers?

How do I enroll in this program?

I’m an international seller. Can I still join Walmart Marketplace with New-Seller Savings?

Our U.S. Marketplace is now open to sellers based in: Canada, Chile, China, Germany, India, Japan, Mexico, Singapore, South Korea, Thailand, Turkey, United States, United Kingdom and Vietnam. If you’re a seller based in these countries, you may qualify to join Walmart Marketplace. When you’re asked for a U.S. Business Tax ID, simply indicate that you do not have one and you’ll be able to submit a different form for your business verification. Get more information on becoming an international seller here.

What are the minimum qualifications to join Walmart Marketplace?

To join Walmart Marketplace, you’ll need:

Copy of a Personal ID

Business Tax ID(s) (SSN not accepted) or Business License Number

Supporting documents that verify your Business Name and Address

History of marketplace or eCommerce success

Products that have GTIN/UPC GS1 Company Prefix Numbers

Catalog that complies with Walmart Prohibited Products Policy

Fulfillment through Walmart Fulfillment Services (WFS) or another B2C US warehouse with returns capability

What are the benefits of advertising with Walmart Connect?

Tell us what you think

Before you start selling on Walmart Marketplace

Getting started

In this guide, we’ll cover the essentials of what you need to know before you apply and start selling on Walmart Marketplace.

Go to guide

Complete onboarding in Seller Center

Getting started

In this guide, you’ll learn how to finish setting up your Marketplace account in Seller Center.

Go to guide

Global onboarding: Set up an additional market

Getting started

In this guide, you’ll learn how to add more markets with the same account. 

Go to guide

About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.