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New-Seller Savings: Overview

Last updated on Feb 21, 2025

Reading time: 2 min

In this guide:

Overview
How does it work?
Frequently asked questions

Overview

Walmart’s New-Seller Savings program offers you up to $75K in incentives and benefits as you launch your new business on Walmart.com. In this guide, you’ll learn about this offer and how it may help you grow on Walmart Marketplace.

Notes:

This offer lasts until January 31, 2026.

How does it work?

After you sign up for Walmart Marketplace, you'll be eligible to earn up to $75K* in savings–depending on the Walmart solution. In the table below, you’ll learn more about the offer and the Marketplace tools that can help scale your business and save money in the process.

Walmart Solution	Offer
Walmart Marketplace	Once your store goes live, you’ll be eligible to receive: 30% off base Referral Fees for your first $50K in gross merchandise value (GMV) 75% off base Referral Fees between $50K–$750K in gross merchandise value (GMV)
Walmart Fulfillment Services (WFS)	Fulfill your items through WFS to receive 25% off fulfillment fees and 50% off storage fees until you reach $2K in savings. **
Walmart Connect	Receive up to $1K in ad credits to advertise your business. Learn more about the advertising solutions available to Walmart Marketplace sellers.

Walmart Solution

Offer

Walmart Marketplace

Once your store goes live, you’ll be eligible to receive:

30% off base Referral Fees for your first $50K in gross merchandise value (GMV)

75% off base Referral Fees between $50K–$750K in gross merchandise value (GMV)

Walmart Fulfillment Services (WFS)

Fulfill your items through WFS to receive 25% off fulfillment fees and 50% off storage fees until you reach $2K in savings. **

Walmart Connect

Receive up to $1K in ad credits to advertise your business. Learn more about the advertising solutions available to Walmart Marketplace sellers.

Notes:

*Conditions apply. See full offer for details.

**Credits are redeemed as reimbursements for fulfillment services.

Frequently asked questions

What is the go-live date for participating sellers?

How do I enroll in this program?

I’m an international seller. Can I still join Walmart Marketplace with New-Seller Savings?

Our U.S. Marketplace is now open to sellers based in: Canada, Chile, China, Germany, India, Japan, Mexico, Singapore, South Korea, Thailand, Turkey, United States, United Kingdom and Vietnam. If you’re a seller based in these countries, you may qualify to join Walmart Marketplace. When you’re asked for a U.S. Business Tax ID, simply indicate that you do not have one and you’ll be able to submit a different form for your business verification. Get more information on becoming an international seller here.

What are the minimum qualifications to join Walmart Marketplace?

To join Walmart Marketplace, you’ll need: