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Guide

Walmart Marketplace advertising solutions: Overview

Last updated on Jan 3, 2025

Reading time: 5 min

In this guide:

Overview
How does it work?
Frequently asked questions
Helpful resources

Overview

As a Walmart Marketplace seller, you can leverage many types of advertising solutions to get your brand and products in front of more customers. In this guide, you’ll learn more about them and how to get started.

How does it work?

Each type of advertising solution works differently. With Walmart Connect advertising solutions, you’ll gain access to exclusive ad inventory through Sponsored Search, Onsite Display and Brand Shop and Shelf, which allow you to promote your products on Walmart.com and on the Walmart app.

With other solutions, like Search Engine Marketing (SEM) and Sales Rewards and Attribution, you can use the power of Walmart’s brand and data to reach customers shopping on external websites and through search engines like Google.

Each solution has additional guidelines, benefits and requirements. For more information, refer to the table below.

Advertising solution	Learn more
Sponsored Search	Connect with customers actively searching for products like yours on Walmart.com and the Walmart app. To learn more, visit Walmart Connect solutions: Sponsored Search.
Onsite Display	Target customers with personalized ads at every stage of their shopping journey on Walmart.com and the Walmart app. To learn more, visit Walmart Connect solutions: Onsite Display.
Brand Shop and Shelf	Eligible brand owners can build their own free virtual storefront on Walmart.com and the Walmart app. To learn more, visit Walmart Connect solutions: Brand Shop and Shelf.
Search Engine Marketing (SEM)	Promote your products through Google Shopping Ads. To learn more, visit Search Engine Marketing (SEM): Program overview.
Sales Rewards and Attribution	Build tracking URLs for your Marketplace products to apply to your non-Walmart marketing campaigns and earn a commission from these sales. To learn more, visit Sales Rewards and Attribution: Overview.

Frequently asked questions

Can I use all Walmart advertising solutions at the same time?

What’s the difference between Seller Center and Walmart Connect Ad Center?

Seller Center is the platform that you use to manage and optimize your Walmart Marketplace account and manage your self-service advertising solutions, such as Search Engine Marketing and Sales Rewards and Attribution.

Walmart Connect Ad Center is a platform that you can use to launch and manage Walmart Connect advertising campaigns. You can learn more about Walmart Connect advertising solutions on the Advertising page in Seller Center, such as Sponsored Search and Brand Shop and Shelf. However, to get the most out of your advertising, use Walmart Connect Ad Center.

Helpful resources

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Before you start selling on Walmart Marketplace

Getting started

In this guide, we’ll cover the essentials of what you need to know before you apply and start selling on Walmart Marketplace.

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Complete onboarding in Seller Center

Getting started

Seller Center is your one-stop-shop for managing your items on Walmart Marketplace.

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Global onboarding: Set up an additional market

Getting started

In this guide, you’ll learn how to add more markets with the same account. 

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About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.