Getting started
Item setup
Catalog management
Item management
Seller-fulfilled inventory management
Price management
Pricing rules
How to update price: Overview
Update price individually in Seller Center
Update price in bulk in Seller Center
Product detail page: The Buy Box
Repricer: Overview
Repricer: Create a strategy
Repricer: Manage a strategy
Reporting
Troubleshooting
Seller Fulfillment Services
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Advertising
Walmart Fulfillment Services (WFS)
Walmart Seller app
The Repricer lets you enable automatic price adjustments for items in your catalog. You can easily create custom strategies, assign eligible items, monitor performance and qualify for Referral Fee discounts. In the guide, you’ll learn about the different pricing strategies you can apply to your SKUs.
You must first accept the Automate Pricing Terms & Conditions which authorizes Walmart to adjust your item prices on your behalf.
How does it work?
The Automate pricing page is where you can create Repricer strategies for your items based on the rules you set. Once you’ve created and assigned a rule, it’ll automatically be applied to that item. For example, you could create a rule to meet or beat the winning Buy Box price on Walmart.com or match external price strategies.
Below you’ll find the different price comparison options you can automate. You can assign strategies to as many items as you want.
Prioritize assigning strategies to items that generate high site traffic and those with competitive offers on Walmart.com and external websites.
You can choose from the following Price Comparison options when creating a strategy.
Pricing strategy | Offer |
|---|---|
Buy Box with competitive price | This strategy compares the lower price of the Buy Box with the competitive price. You can undercut using dollars or percentages. |
Buy Box without competitive price | This strategy only compares to Buy Box. External marketplaces aren't considered with this option. |
Buy Box matching competitive price | This strategy matches but doesn't beat the Buy Box or competitive price. |
External price | This strategy only compares prices to offers on external marketplaces based on item traffic. Items in demand are adjusted more often than items that aren't. You can choose to:
|
The Repricer will only adjust the item price and doesn’t change your shipping price. Allow up to four hours for prices to be adjusted after uploading an item and selecting a strategy.
Additional guidelines
Once you’ve created a strategy, you can follow the steps in this guide to assign SKUs. You can also review the strategy preview to simulate how your pricing logic would apply to sample data. It shows your Current price, Buy Box price, Competitive price and your final automated price after applying the selected adjustment. Items must have a minimum and maximum price entered to be assigned to a strategy.
You can also review an item's price history through the Current Price column. You may also pause or delete a strategy at any time.