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Guide

Repricer: Overview

Last updated on Oct 16, 2024

Reading time: 4 min

In this guide:

Overview
Repricer strategies
Frequently asked questions

Overview

The Repricer lets you enable automatic price adjustments for items in your catalog. Based on the rules you set, the prices are automatically adjusted based on winning Buy Box offers and or external site prices. In this guide, you’ll learn about the different Repricer strategies you can apply to your SKUs. 

Repricer strategies

Competitive price strategy

This strategy adjusts your price to meet or beat the price that is most competitive for a customer between the Buy Box price and an external price. We suggest selecting this rule type to offer customers the most competitive price.

Competitive Price Strategy automatically adjusts prices while maintaining the same meet or beat margin. For example, if the lowest offer between the Buy Box or external price decreases from $16.00 to $15.00 and you’ve established a rule to Beat by $0.20, then your price will adjust to $14.80, letting you offer the most competitive price. 

External price strategy

This strategy adjusts your prices to meet or beat prices found on external marketplaces only. This strategy automatically adjusts prices while maintaining the same Meet or Beat by a set margin. For example, if the external offer decreases from $16.00 to $15.00 and you’ve established a rule to Beat By $0.20, then your price will adjust to $14.80, letting you offer the most competitive price.     

To make this strategy effective, assign the strategy to items that are offered on other marketplaces. You can see which offers have competitive matches in the Item Report. To submit missing competitive match or match corrections, fill out the required fields and submit the correct ASIN in the Repricer Setup template or review this guide.    

Buy Box strategy

This strategy adjusts your prices to meet or beat the winning Buy Box price on Walmart.com. You can check which offers are competing for Buy Box prominence by downloading the Buy Box Report. Although pricing is one of the key factors that help determine a Buy Box winner, Walmart analyzes all attributes of your item listing, such as inventory, delivery, and content, when determining the Buy Box winner. 

This strategy automatically adjusts prices while maintaining the same meet or beat margin. For example, if the Buy Box price decreases from $16.00 to $15.00 and you have established a rule to Beat By $0.20, then your price will adjust to $14.80, allowing you to offer the most competitive price. To make this strategy effective, assign items that have competition for the Walmart Buy Box.  

Notes

Walmart Marketplace has no obligation and makes no promises as to any minimum amount of product you need to purchase or possess as a Marketplace seller, or that may be sold from changes based on use of our tools.

No person has authority, on Walmart’s behalf, to make any representations or promises to you as a seller of any expected or possible level of business on the Marketplace, or of Walmart’s intentions or expectations regarding any present or future business with us as a seller.

All decisions on product amounts, prices or promotions are solely made by the seller. Further, the seller acknowledges Walmart will not be liable in any way for any decision made or any action taken by the seller based on the assortment growth, inventory or price management tools, dashboards or recommendations given thereon, and agrees that these tools are provided only as forecasts for use by the seller in addition to whatever other information the seller seeks to consider in making decisions for the seller’s business. The seller shall be fully responsible.  

Frequently asked questions

Will the Repricer change my shipping price?

Is there a limit to the number of items that I can assign to a Repricer Strategy?

Which items should I assign to the Repricer?   

When does the Repricer start to adjust my prices after I first upload my items and select the applicable strategy? 

How often does the tool reprice my items? 

The frequency varies by the competing price type. For example: 

Competing Buy Box Price: The tool will auto-adjust your item’s price instantly. However, the change will reflect on Walmart.com in as soon as 15 minutes and in some instances, up to four hours.

Competing External Price: The tool will auto-adjust your prices based on item traffic. Items that are high in demand are adjusted more often versus items that are not.

For the Buy Box strategy rule, what happens if I check the box “Match the external price when it's lower than the Buy Box price after applying your beat by amount?”

Check the Match the external price when it’s lower than the Buy Box price after applying your beat by amount box if you’d like the Repricer to adjust enrolled items to match the external price while beating the Buy Box target price by your beat by amount. Checking this box ensures that the Repricer can adjust your items to beat the Buy Box target by your beat by amount or match the external price target, whichever is lower.

What happens if another Marketplace seller uses the Repricer to adjust pricing for the same item as mine? 

What happens if the competing offer is out of stock or no longer available? 

If you’ve selected the checkbox stating "Use your last submitted price if there's no comparable price found” when creating or editing a strategy, then the Repricer will adjust to your last submitted price.  Otherwise, the Repricer will stop auto-adjusting your price and your item will continue to stay at the last adjusted price. When a new competing offer becomes available, automatic price adjustments will resume based on the competing price.

What happens if the competing price increases? 

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About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.