Getting started
Item setup
Catalog management
Item management
Seller-fulfilled inventory management
Price management
Pricing rules
How to update price: Overview
Update price individually in Seller Center
Update price in bulk in Seller Center
Product detail page: The Buy Box
Repricer: Overview
Repricer: Create a strategy
Repricer: Manage a strategy
Reporting
Troubleshooting
Seller Fulfillment Services
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Advertising
Walmart Fulfillment Services (WFS)
Walmart Seller app
The Repricer lets you enable automatic price adjustments for items in your catalog. Based on the rules you set, the prices are automatically adjusted based on winning Buy Box offers and or external site prices. In this guide, you’ll learn about the different Repricer strategies you can apply to your SKUs.
Repricer strategies
Competitive price strategy
This strategy adjusts your price to meet or beat the price that is most competitive for a customer between the Buy Box price and an external price. We suggest selecting this rule type to offer customers the most competitive price.
Competitive Price Strategy automatically adjusts prices while maintaining the same meet or beat margin. For example, if the lowest offer between the Buy Box or external price decreases from $16.00 to $15.00 and you’ve established a rule to Beat by $0.20, then your price will adjust to $14.80, letting you offer the most competitive price.
External price strategy
This strategy adjusts your prices to meet or beat prices found on external marketplaces only. This strategy automatically adjusts prices while maintaining the same Meet or Beat by a set margin. For example, if the external offer decreases from $16.00 to $15.00 and you’ve established a rule to Beat By $0.20, then your price will adjust to $14.80, letting you offer the most competitive price.
To make this strategy effective, assign the strategy to items that are offered on other marketplaces. You can see which offers have competitive matches in the Item Report. To submit missing competitive match or match corrections, fill out the required fields and submit the correct ASIN in the Repricer Setup template or review this guide.
Buy Box strategy
This strategy adjusts your prices to meet or beat the winning Buy Box price on Walmart.com. You can check which offers are competing for Buy Box prominence by downloading the Buy Box Report. Although pricing is one of the key factors that help determine a Buy Box winner, Walmart analyzes all attributes of your item listing, such as inventory, delivery, and content, when determining the Buy Box winner.
This strategy automatically adjusts prices while maintaining the same meet or beat margin. For example, if the Buy Box price decreases from $16.00 to $15.00 and you have established a rule to Beat By $0.20, then your price will adjust to $14.80, allowing you to offer the most competitive price. To make this strategy effective, assign items that have competition for the Walmart Buy Box.
Walmart Marketplace has no obligation and makes no promises as to any minimum amount of product you need to purchase or possess as a Marketplace seller, or that may be sold from changes based on use of our tools.
No person has authority, on Walmart’s behalf, to make any representations or promises to you as a seller of any expected or possible level of business on the Marketplace, or of Walmart’s intentions or expectations regarding any present or future business with us as a seller.
All decisions on product amounts, prices or promotions are solely made by the seller. Further, the seller acknowledges Walmart will not be liable in any way for any decision made or any action taken by the seller based on the assortment growth, inventory or price management tools, dashboards or recommendations given thereon, and agrees that these tools are provided only as forecasts for use by the seller in addition to whatever other information the seller seeks to consider in making decisions for the seller’s business. The seller shall be fully responsible.