Release Notes

We recently launched the WFS Action Center, a new feature in Seller Center where you can find Walmart Fulfillment Services (WFS) item-level recommendations that’ll help you quickly identify opportunities to improve your inventory health and more easily address them. 

Once you open the WFS Action Center from the Top Recommendations feature on the WFS Overview page, you can: 

• View your recommendations in one location and filter by task type 
• Take action on items, including restocking inventory, fixing your unpublished listings, optimizing your surplus inventory, and converting your seller-fulfilled items to WFS
• Dismiss or snooze recommendations as needed

 With this launch, we also simplified the experience for converting your seller-fulfilled items to WFS. Now you can more easily convert up to 50 items by adding the required WFS item details directly in the Fulfill with WFS tab of the WFS Action Center. Learn more in the WFS Action Center Overview guide, or open Seller Center to get started.

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We've streamlined the Ship with Walmart experience in Seller Center. You can now purchase and print labels in three steps or less, quickly compare carrier rates, automatically mark orders as shipped based on your selected Ships on date and preset shipping preferences to ship orders faster.

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Seller Center users with admin access can now create contacts directly in the Address book and can assign primary contacts from the Key individuals tab on the Manage contacts and roles page in Account settings. These enhancements simplify contact management, help improve compliance while keeping your contact information up to date.

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As of April 26, 2026, your price competitiveness score directly impacts the Pro Seller tier, status and associated rewards of those who are participating in the Pro Seller program. This change is part of our ongoing effort to maintain competitive pricing across Walmart Marketplace.

To maintain your Pro Seller status and benefits, we suggest reviewing your price competitiveness score and making any necessary adjustments. You can also use tools like the Pricing insights dashboard and the Repricer to stay ahead and optimize your pricing strategies.

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As part of our commitment to maintaining transparency and trust, we’ve updated our Prohibited Products Policies with a new, comprehensive policy on product claims. This policy establishes clear guidelines for overarching product claims, including: “Made in the USA”, biodegradable or compostable materials, textiles and forever chemicals.

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If you have a pending USPTO (United States Patent and Trademark Office) trademark application, you can register your brand in the Walmart Brand Portal without waiting for final trademark approval. Once reviewed, you gain better control over your branded listings on Walmart.com.

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We’ve updated the phone and email for some preferred carriers. If you need to reach out about an upcoming Walmart Fulfillment Services (WFS) pickup, please check the latest contact information in the guide. To help avoid delays, make sure to respond to any emails from your carrier. Confirmation or additional information may be required to finalize a pickup.

View carrier contacts

If you use APIs to manage your virtual packs, you need to enable Multi-line Multi-quantity (MLMQ) order structures in your integrations. This is required to use virtual packs and certain fulfillment features. MLMQ allows multiple quantities within a single order line, helping streamline how orders are processed.

This applies to both Seller-fulfilled and Walmart Fulfillment Services (WFS) orders. If your integration doesn’t support MLMQ yet, you may need to update it.

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We’re introducing a limited time offer to try Base, a Walmart approved Solution Provider, free for one month. Base is an  all-in-one ecommerce management platform that drives growth with built-in analytics that turn Walmart data into clear, actionable insights. Use Base to streamline products, orders, fulfillment and performance, and explore the Enterprise plan for dedicated onboarding and implementation support to seamlessly manage listings, inventory and orders.

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We’ve expanded Ship with Walmart services to three approved Solution Providers. You can now use Ship with Walmart with Rithum, Goflow or Threecolts to self-fulfill orders within the U.S. This update aims to improve your shipping speed and lower shipping costs, while ensuring you meet Walmart shipping and fulfillment requirements.

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