Release Notes

Walmart placeholder images are intended only for temporary use when your item’s product images aren’t available. They serve as a reminder to update your product images before publishing your item. Your item won't be published until you’ve replaced the placeholder image with an actual product image.

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Android users can now download and install the latest .apk file or use the previous version if preferred, and login with your Seller Center credentials.

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Enrollment criteria for the Recognized Reviewer program has been updated. The minimum units per item group have increased from one to five, and the maximum units per group have been increased from 15 to 30.

Additionally, the overall enrollment limit has been removed entirely allowing you to add an unlimited number of items overall. If you’re enrolled in the Recognized Reviewer program, these improvements help drive better feedback and strengthen your product presence.

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We’ve enhanced our policy on knives and other weapons. This update introduces clearer classifications and refined guidelines for expanded weapons categories including martial arts weapons, melee weapons and self-defense items. These changes are designed to minimize compliance risks and support safer listings. If you sell products in the weapons category, we encourage you to review the updated policy carefully to ensure your listings remain compliant.

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Access to create Walmart Onsite Display ad campaigns has been expanded. Previously exclusive to Marketplace brand owners registered with the Brand Portal, this advertising solution is now also available to acting brand owners and authorized resellers.

Walmart Onsite Display ads are targeted, visually compelling ad placements designed to engage customers on Walmart.com. By using Walmart’s first-party data, you can create personalized campaigns that help showcase your products to the right shoppers and the right time and increase brand visibility throughout the customer journey.

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We’ve expanded the payment methods available to you in Seller Center. You can now connect your PayPal account as a payment method, offering you more flexibility when managing Marketplace fees.

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Effective immediately, sellers are no longer required to manually create return exemptions for self-fulfilled orders that include hazardous materials (hazmat) or Final Sale products. These orders will now automatically apply the appropriate return policy, based on product classification: in-store returns for most hazmat items or mail-back returns for fully regulated hazmat items.

This update streamlines the process, eliminating the need to request exemptions from the standard return policy. However, sellers will need to continue to create return exemptions for freight, multi-boxed items, and other specialized product categories.

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We've added a new metric to the Seller Performance Standards: Late Shipment Rate. The Late Shipment Rate tracks the percentage of your self-fulfilled orders not handed off to the carrier by the Expected Ship Date. Beginning this summer, you'll be required to maintain a Late Shipment Rate at or below 5%.

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We're introducing new benefits for Advanced and Pro Sellers. Pro Sellers now have access to promotional discount programs like Flash Deals, while Advanced sellers gain invitation access to the Pro Seller Master Series, an exclusive hands-on webinar. These expanded benefits offer you personalized, relevant and actionable opportunities to grow your business.

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We’ve revised the eligibility criteria for the Walmart+ badge for seller-fulfilled offers, reducing the required shipping time from three days to two. Now, when an item is set to deliver within two calendar days or less, Walmart applies free shipping (overwrite shipping price to zero) and Walmart+ badge to the eligible item. This enhancement supports faster shipping speeds and greater reliability, reinforcing the Walmart+ badge as a trusted symbol of dependable, and fast offers for our most loyal customers.

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