Release Notes

If ShipStation is part of your fulfillment workflow, you can now seamlessly purchase Ship with Walmart shipping labels directly within ShipStation. This integration allows you to access discounted rates from domestic and international carriers that offer savings of up to 60% compared to market rates and built-in protections for orders shipped on time.

Get started

We’re updating our suspension and termination policy to clarify what may happen when a Walmart Marketplace account remains suspended. Walmart Marketplace reserves the right to terminate qualifying seller accounts that remain suspended beyond a reasonable threshold without a successful appeal or reinstatement.

If your account is suspended, review the reason for the suspension and take the appropriate steps to rectify it or submit an appeal.

Learn more

Effective July 12, 2026, USPS may assess a $50 noncompliance fee on commercial packages containing hazardous materials (hazmat) when required information or markings are missing or incorrect, including the service type code, service icon, barcode banner text or U.S. Department of Transportation markings.

USPS also charges a $7.50 hazmat handling fee per package for Priority Mail or Priority Mail Express. There is no hazmat handling fee for USPS Ground Advantage, however, the $50 noncompliance fee may still apply. These are USPS, not Walmart, fees. Paying a fee does not make prohibited materials mailable or allow use of a service that isn’t permitted for the contents.

When buying a USPS label through Ship with Walmart, identify hazmat accurately and follow all USPS service, packaging, marking, labeling and transportation requirements.

Learn more

To help you better understand what's driving customer returns and identify opportunities to improve your performance, Walmart will provide Return Rate metrics at the item level in addition to your overall Return Rate. This approach helps identify items with high return rates and allows Walmart to take targeted action rather than automatically affecting your entire catalog.

Beginning in January 2027, items with high rates of seller-accountable returns may receive a warning or be temporarily unpublished, even if your overall Return Rate meets the Seller Performance Standard.

To review item-level Return Rate, units returned, and top return reasons, visit the Returns page in Seller Center and select View returns insight.

Learn more

Brand Portal now makes it easier to manage access across brands. Rights Owners can authorize an entire Brand Protection Service Provider organization at once, instead of adding users individually, and authorized providers can access multiple brands with a single login. New Brand Protection Service Provider roles also offer tailored permissions.

Learn more

You can now create and manage your SEM campaigns with more flexibility. When creating a new campaign or updating an existing one, you have new bidding strategy options: Maximize conversion value or Target Return on Ad Spend (tROAS). You can also set automatic daily budget increases, so your campaign stays active even if your original budget runs out. Additionally, with the redesigned item-selection experience, you can now add items to your campaign by category in addition to searching by SKU or name.

Learn more

Customers can now purchase your eligible seller-fulfilled Marketplace offers as gifts on Walmart.com. Walmart automatically determines offer eligibility, so no enrollment or setup is required.

When an eligible offer is purchased as a gift, customers can add a gift message at checkout, and recipients can receive a digital gift receipt. Gift details will appear in Seller Center order details to help you identify and fulfill gift orders. Gift senders can also initiate eligible returns directly. As a reminder, don’t include pricing information on packing slips for any order.

Review packaging requirements

Effective October 19, seller-fulfilled offers with return policy exemptions will no longer qualify for the Walmart+ badge. This requirement applies to both existing and newly enrolled offers. To maintain or regain eligibility, remove any return policy exemptions and continue to meet all other program requirements.

Review requirements

As a reminder, seller-fulfilled orders have a default maximum fulfillment lag time of one operational day. Your Estimated Shipping Date (ESD) is calculated based on your shipping settings, including your configured lag time and order cutoff time.

Review your fulfillment lag time settings to make sure they reflect your operations and help you meet your ESD.

Learn more

If you’re within your first 90 days of selling on Walmart Marketplace, you may have access to a personalized action plan in Seller Center. Your plan guides you through key steps to take after onboarding, helping you prioritize actions that can set your business up for long-term success. The plan stays active in Seller Center for 90 days or until all tasks are complete. 
Visit Seller Center to take action on your recommended tasks.

Get started