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Release Notes

Nov 6, 2025

Highlight free shipping with the Walmart+ badge

Eligible sellers can now enroll their seller-fulfilled items into the Walmart+ badge program. The badge is a special designation that highlights offers with fast and reliable shipping, exclusively for Walmart+ members. Once you’re eligible for the...

Nov 3, 2025

Compare Ship with Walmart Shipping Label Rates

When buying shipping labels through Ship with Walmart, you can now easily compare ...

Oct 30, 2025

Import items from an external marketplace and fulfill them with Walmart Fulfillment Services (WFS)

You can now use Walmart’s Import items tool to fulfill imported items through Walmart Fulfillment Services (WFS). When importing your items, the fulfillment option will default to Walmart Fulfillment Services (WFS) if the item is ...

Oct 28, 2025

Get detailed insights into customer purchase activity

As a registered brand owner, you can access the Demographic insights report in Seller Center for insights into customers who are purchasing your brand-registered products. You can view data such as household income, age, gender, m...

Oct 23, 2025

Ship with Walmart Cross Border simplifies the import process

The new Ship with Walmart Cross Border solution helps you simplify the import process by automatically classifying items, calculating duty-included prices and remitting duties to customs authorities. This ensures your items pass customs smoothly a...

Oct 23, 2025

Introducing seller protections for Ship with Walmart labels

When using a Ship with Walmart label, you’re now eligible for protections against delivery issues beyond your control. For eligible orders lost in transit or lost after delivery, Walmart will automatically refund the customer up to $100, handle t...

Oct 23, 2025

Update on Ship with Walmart import duties

The Ship with Walmart policy on duties for shipments fulfilled outside the U.S. has changed. Carriers will manage customs clearance on your behalf, however, you’re responsible for any duty charges that apply once the shipment clears customs, regar...

Oct 22, 2025

Introducing a new Seller Performance standard: Negative Feedback Rate

We’ve added a new metric to the Seller Performance Standards: Negative Feedback Rate. The Negative Feedback Rate tracks the percentage of your Marketplace orders that have received a one- or two-star rating within the last 60 days.

Star...

Oct 20, 2025

Upcoming changes to the Egregious Shipping Cost rule

We’ve made some updates to the Egregious Shipping Cost rule. If you attempt to add a shipping cost that exceeds the allowed limit, the Shipping Template will be rejected, and your account may be suspended.

Sep 24, 2025

Update to Orders report

We're updating the Orders report on October 16 to increase the visibility of your pricing and incentive details. Five new columns will be added: 

  • Incentive type: Shows funding source (Walmart-funded, Reduced referral...

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