Release Notes
Mar 13, 2025
New complementary targeting in Sponsored Products automatic campaigns
This enhancement is designed to expand your brand’s reach to target high-intent customers while they search for related items, helping you grow your share of voice more effectively.
Mar 13, 2025
See AI-generated insights from customer ratings and reviews
Check out the Ratings and Reviews manager to see summarized feedback and gain valuable insights. Make updates to enhance your Listing Quality and boost sales.
Mar 13, 2025
List items faster with GenAI content suggestions
You can also help improve your Listing Quality score and increase conversion. Log into Seller Center and go to Catalog > Add items > Create items > Single item to get started.
Mar 13, 2025
Success Hub inventory suggestions now on Catalog dashboard
Regularly review your contextual suggestions to optimize inventory and keep up with demand.
...Mar 13, 2025
You can now track performance in your Incentives dashboard
With the new Performance tab, you can track quantities sold, savings earned, and GMV generated from enrolled subsidies.
...Feb 27, 2025
Listing Quality dashboard updated with new features
View your score breakdown by component and offer. See if you rank poor, good, or excellent.
...Feb 27, 2025
New pricing incentives APIs available—switch now to avoid business interruption
We will be discontinuing the CAP API on June 30, 2025, and the feedType CPT_SELLER_ELIGIBILITY will no longer be supported.
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Feb 27, 2025
New 30-day period for tracking performance metrics effective March 3
To improve clarity and consistency, we are changing our Seller Performance Standards monitoring system. All metrics, including On-Time Delivery Rate (OTD), Valid Tracking Rate (VTR), Seller Response Rate (SRR), and Cancel and Refund rates, will be...
Feb 27, 2025
Don't forget to migrate to the new Pro Seller program API
Reminder that our Pro Seller program is now accessible using our latest Pro Seller Tier and Rewards Status API. The previous Pro Seller Badge API will no longer be supported as of Ju...
Feb 27, 2025
Set up items by match even faster
With Express setup, you can now easily add up to 50 items to your Marketplace catalog at once by matching them to existing items on Walmart.com.
Get started<...