Release Notes

If you’re currently using Shipping Templates for your items, we’ve made it easier for you to migrate your items to Simplified Shipping Settings and optimize your delivery promises. The updated experience lets you configure and ship using multiple carriers while staying protected. You control your carriers, shipping speeds–such as value, standard, expedited or rush, regions served and shipping charges, while Simplified Shipping Settings automatically calculates transit times and chooses the best fulfillment center based on your configurations.

Learn more

If you’re an eligible brand owner, you can now combine images, videos and text to showcase your brand story and give customers additional product information on the product detail page. This information helps customers understand your brand and product better, increasing conversion rates. Adding Brand Highlights is a self-service process: You can create, manage and update your content in Seller Center. Apply content to up to 500 items at a time —and revise it as needed.

Learn more

Walmart Marketplace accounts that remain inactive for 455 consecutive days may be suspended under our Trust and Safety policy. This policy helps ensure that Marketplace accounts remain active and secure, reducing the risk of abandoned accounts being compromised.

To give you every opportunity to re-engage, Walmart will send e-mail and SMS notifications before any suspension occurs. If your account is suspended due to inactivity, you can submit an appeal within 90 days to request reactivation. Accounts suspended without a resolved appeal may be terminated.

Learn more

We’ve enhanced the Assortment Growth tool in Seller Center to help you grow your catalog with products that are relevant to your business and customers. You can choose a growth strategy or describe what you’re looking for to receive personalized recommendations based on your business goals, including opportunities to expand existing categories and add Customer Favorites.

New Key insights help you make more informed assortment decisions by explaining why an item is recommended, highlighting relevant trends, and suggesting the next best action. This helps you quickly identify the best opportunities for your business.

When you’re ready to expand your assortment, you can set up the item right from the dashboard helping you bring new products to Walmart Marketplace faster.

Learn more

You can now book Walmart Cross Border Imports Full Container Load (FCL) shipments up to 60 days ahead of your Cargo Ready Date. When capacity is available, you’ll be able to reserve ocean space in advance. Rates will become fixed 10 days before origin container yard gate-in, and you can update your Cargo Ready Date up to three times before your transport plan is assigned. This gives you greater flexibility to align bookings with production schedules, secure ocean capacity earlier during high-demand periods and plan deliveries with greater confidence.

We’re updating our suspension and termination policy to clarify what may happen when a Walmart Marketplace account remains suspended. Walmart Marketplace reserves the right to terminate qualifying seller accounts that remain suspended beyond a reasonable threshold without a successful appeal or reinstatement.

If your account is suspended, review the reason for the suspension and take the appropriate steps to rectify it or submit an appeal.

Learn more

We’ve updated our eligibility criteria for the Recognized Reviewer program to include items with fewer than 15 reviews. This change is effective immediately.

Learn more

Walmart Business sellers can now manage their business from one centralized location in Seller Center. The Walmart Business Hub provides quick access to bulk pricing, performance metrics, customer insights, sales reporting and learning resources, making it easier to monitor your business and take advantage of Walmart Business features.

Get started

A new third-party lender, Uncapped, is now offering unique term loans to Walmart Marketplace sellers. This loan features a payment holiday promotion, allowing you to receive funding immediately without being required to make repayments for a one-month period. This added flexibility gives you time to invest in inventory, grow your business and start generating revenue before repayments begin.

Learn more

You can now access personalized recommendations to help improve multiple listings more efficiently right from the Listing Quality dashboard in Seller Center. Based on your catalog, recommendations can help you identify and take actions such as automating pricing, restocking inventory and enhancing content with GenAI.

Use these recommendations alongside bulk spreadsheet updates to address opportunities across your catalog, improve your Listing Quality score and save time managing individual listings.

Learn more