Release Notes

Starting March 27, 2026, we’re updating our price competitiveness score calculation to include only those prices set by you.  Prices supported by Walmart-funded incentives will no longer be included in this calculation. As a result, you may notice a change in your overall score.

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Success Hub suggestions offer personalized, relevant and actionable opportunities to grow your business. The newest suggestion type highlights specific items that could benefit from being shipped using Simplified Shipping Settings. From Success Hub, you can set up new shipping settings or add more items to your existing Simplified Shipping Settings configuration.

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The process for submitting an external price match has been improved. You can submit an external price match through the Pricing Insights dashboard or the Listing Quality dashboard. If your Marketplace item lacks an existing external price match or is matched incorrectly, you can submit a URL from several top external marketplaces right from these two dashboards.

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Walmart has updated the Prohibited Products Policy for electronics and radio frequency devices to include compliance requirements for streaming devices and Unmanned Aerial Systems (UAS) such as drones. This update also clarifies the Federal Communications Commission's (FCC) authorization requirements and the prohibitions on non-compliant devices.

For these devices, you must disclose the FCC ID in Marketplace listings to ensure compliance with federal regulations, reduce the risk of unlawful use of connected devices and to help protect your customers, brand or intellectual property (IP) owners and Walmart from risk. If you're listing streaming devices, drones or electronics that emit radio frequency on Walmart Marketplace, you must adhere to the policy.

_{*The third-party information found within this policy and the related hyperlinks is for general informational purposes only and is not considered legal advice. This policy may contain links to third party content, which Walmart does not warrant, endorse, or assume liability for and your reliance on such content is solely at your own discretion.} 


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Are you a new Walmart Marketplace seller who began selling after February 1, 2026? If so, you could qualify to save up to $75K on essential Walmart tools and solutions. This limited time offer is designed to help you reduce upfront costs, scale your business faster and increase product visibility on Walmart.com.  

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We’re introducing new benefits for Advanced and Pro Sellers. Pro Sellers now have access to promotional discount programs like Flash Deals and Extras Savings, while Advanced Sellers gain invitation access to the Pro Seller Master Series, an exclusive hands-on webinar. These expanded benefits offer you personalized, relevant and actionable opportunities to grow your business.

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Success Hub’s seller-fulfilled inventory suggestions are expanding to your API workflow. You can now request Success Hub's inventory suggestions through your API integration, without having to sign in to Seller Center and download the report manually. To get started, update your API integration to begin requesting the inventory recommendations report.

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We’ve enhanced performance notifications for On-Time Delivery and Cancellation rates. You’ll now get personalized insights into the key drivers affecting your metrics—along with relevant recommendations tailored to your recent activity. Recommendations are delivered through email and Seller Center notifications, helping you make improvements and maintain performance standards.

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We’re introducing two new features for sellers participating in the Price Incentives program. You can now auto-enroll your items in the Reduced Referral Fee program based on your chosen payout threshold, reducing your weekly manual reviews. And, if you have items enrolled in the Walmart-funded or Reduced Referral Fee incentive programs, you can now track key insights to understand how incentives help you maintain competitive pricing without impacting your payout.

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WFS shipping plans now come with a packing list. Download the packing list to check which items go in which boxes. You can also match items to the unique box IDs on your receiving labels. This can help you avoid errors, as well as connect your inventory and warehouse teams. Just view a shipping plan and look for the Review item packing link to download.

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