Guide
Review Accelerator: Overview
Last updated on Mar 2, 2026
Reading time: 1 min
Overview

Review Accelerator offers effective solutions to help you collect more customer reviews for your Marketplace products. In this guide, you’ll learn about the solutions and how to participate. 

How does it work?

From the Review Accelerator page in Seller Center, you can view item eligibility, enroll items in the following programs and monitor your results. We offer the following programs.

Program

Learn more

Item eligibility criteria

Post-Purchase Reviews 

Encourage customers to leave a review by offering incentives after they make a purchase. Choose this option for items that are getting enough orders but not enough reviews.

  • Item must have less than 15 reviews
  • Item must have prior sales history 

Recognized Reviewer program

Offer free product samples to a select group of trusted reviewers. Choose this option to help boost visibility and sales for items that have no or few reviews.

  • Item must have less than 10 reviews

Notes:

Meeting the listed item eligibility criteria does not guarantee program inclusion. Walmart reserves the right to determine item and seller eligibility at its sole discretion.


Additional guidelines

Participation in Review Accelerator requires that all reviews comply with Federal Trade Commission (FTC) regulations and Walmart Marketplace guidelines. You may not directly solicit reviews outside of Walmart’s Review Accelerator programs (e.g., Post-Purchase Reviews and Recognized Reviewer).

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