Search Engine MarketingReach high-intent shoppers on Google and drive more traffic to your listings through Search Engine Marketing (SEM).
Your listings, amplified beyond Walmart
Get discovered on Google
Put your products right in front of millions of people browsing Google Shopping.
Drive ready-to-buy shoppers
Bring high-intent customers directly from Google to your Walmart.com listings.
Control your ad spend
Manage your budget on your own terms—only pay when shoppers click on your ads.
"The SEM tool was easy to adopt with just a few clicks. It helps us attract targeted off-site traffic...”
Zora Song, Walmart Operations, Southern Wolf
Read how Southern Wolf used SEM to drive greater traffic and conversion, leading to an impressive 2.4M impressions and $4.3M in GMV.*
*Data provided by Southern Wolf for a case study published March 2025.
Everything you need to succeed
Frequently asked questions
How do I set up a SEM campaign?
How is SEM different from Sponsored Search Ads?
How is SEM different from Search Engine Optimization (SEO)?
How can I improve my campaign performance?
How do I pay for campaigns?
How does attribution work?
Can I add all items to SEM campaigns?