Course
Improving sales with Walmart advertising solutions
In this course, you'll learn how to use Walmart’s advertising and analytics tools to increase visibility, drive traffic and improve sales. This course covers Walmart Connect, Search Engine Marketing (SEM), Sales Rewards and Attribution, in addition to Search Insights reporting.
Earn certificates as you learn!

After completing all lessons and passing the final assessment for this course, you will receive the Advertising solutions certification. This certificate confirms your strong foundational knowledge of running Walmart Connect campaigns, managing Search Engine Marketing (SEM) strategies, leveraging the Sales Rewards and Attribution program and using Search Insights to track and optimize performance.

Before starting

We suggest completing this course on a desktop computer for the most optimal experience.

After this course, you'll be able to:

  • Launch and manage Walmart Connect campaigns

  • Create and optimize SEM campaigns

  • Run Sales Rewards and Attribution campaigns

  • Use Search Insights to guide your advertising strategy

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Lessons in this course5 lessons (65 mins)

1. Exploring Walmart Connect campaigns

19 mins

2. Driving results with Search Engine Marketing (SEM) campaigns

17 mins

3. Understanding Sales Rewards and Attribution

15 mins

4. Using Search Insights to track performance and optimize ads

14 mins

5. Advertising solutions certification & wrap up

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info:
This course requires the use of audio and visual video.
info:
You need to be logged in as a Marketplace Seller to start this course