No.

No. Soliciting feedback, offering a gift card in exchange for a review or including any promotional inserts in packages is strictly prohibited and may result in account suspension or termination. 

Yes, you can work with one of Walmart’s third-party approved sampling vendors:    

• Field Agent
• Wholescale
• The Brand Power Company
• PowerReviews
• Bazaarvoice  

For more information, review the Walmart product review sampling guidelines.

When reviews are not displaying on Walmart.com it's usually the result of a product family issue or syndication issue:   

• Product families enable the sharing of reviews across items that have variants such as size, color, fabric, etc. Product families must be set up and maintained by the merchandising team. Contact your merchant for assistance if reviews are not shared between variants.  

• Syndication facilitates the sharing of reviews from a supplier or brand website to Walmart.com. Items must be set up with an item ID and UPC in both the supplier’s catalog and the Walmart catalog. If your syndicated reviews are not displaying, check your catalog to ensure that these necessary data points are present.    

This is a known issue due to data limitations. Additionally, our system currently only links data for reviews and orders from September 2023 onwards. We're working to address this by improving our internal linking capabilities so this issue can't be actioned or corrected through a support ticket. If you have questions, select the Help button in the Seller Center menu bar to contact Support.

New reviews will appear on the listing within five to seven business days. If a review isn't posted within that time, it may have violated one of the review guidelines.

Yes. Reviews may help you boost brand awareness and drive customer confidence, leading to better SEO results and conversions. 

To request the removal of a review, visit Request to remove a review.

No.

Yes.

Navigate to the Ratings and Reviews page and locate the item you want. Then navigate to the Action column, select the three dots and select View all item reviews.

No. Using a response to promote other products to the customer is a violation of Walmart’s Review Response Guidelines.

You have a range of options to increase seller reviews:  

• Enroll eligible items into the Review Accelerator Program to incentivize customers to leave an authentic review. Check out Review Accelerator Program: How to enroll.
• Import reviews from your external website by syndicating them to Walmart.com. To review a list of approved syndication providers, including Walmart's free syndication service, check out  Marketplace Reviews: Review syndication.
• Conduct product sampling by working with a third-party solution provider to seed reviews. Check out  Walmart product review sampling guidelines  for more information.

No. Only reviews that have passed moderation will be made available.

You may include your contact information from the Customer Service section of Seller Center in your responses. To review and update these contacts refer to this guide.

You can respond to your own seller reviews, or you can respond to product reviews for offers that you’ve fulfilled if you’re registered as the brand owner for an item in Walmart’s Brand Portal.