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Walmart Fulfillment Services (WFS)
Guide
Comparison price rules
Last updated on Dec 13, 2024
Reading time: 2 min
In this guide:
Overview
The Comparison Price is used as a reference price to determine strikethrough and discounted pricing on Walmart.com. In this guide, you’ll learn how the Comparison Price is defined. Â
How does it work?Â
The Comparison Price is defined by an item’s List Price or Was Price.
- List Price: This is the manufacturer's suggested retail price (MSRP) for the item. Except for books, Walmart.com uses List Price as the basis for the selling price if the item was purchased by Walmart.com customers at that price or offered by other retailers at or above that price in the past 90 days or 180 days for seasonal items. List Price may not be the prevailing market price for an item.
Pro tip
To ensure Walmart Marketplace has the correct comparison prices for your items, you are encouraged to submit a List Price through one of our Item Setup Methods or through Item Maintenance. Â
- Was Price: This is either the 90-day median price paid by customers for the item on Walmart.com (excluding special promotions like holiday campaigns, limited time deals, rollbacks, and clearance) or the median price offered by Walmart or Marketplace sellers for the item on Walmart.com for at least 28 out of the last 90 days (excluding special promotions like holiday campaigns, limited time deals, rollbacks, and clearance).Â
Frequently asked questions
How often does the Comparison Price get updated?
How long does it take for the List Price to update after I submit a new price?
Where can I find the Comparison Price in Seller Center?
What price will be displayed to the customer if I have an item with two promotions, such as a Flash Deal price and a strikethrough promotional price, set up at the same time?
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