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Walmart Fulfillment Services (WFS)

Guide

Add multiple items: Virtual packs

Last updated on Feb 26, 2025

Reading time: 6 min

In this guide:

Overview
Create a virtual pack
Frequently asked questions

Overview

A virtual pack is a way to offer multiple variations of the same product, such as a shirt in 10 colors and six sizes. Virtual packs allow you to offer more options without creating multiple listings for the same item. In this guide, you'll learn how to create a virtual pack in Seller Center.

Notes

Participation in virtual packs is by invitation-only and not available to all Marketplace sellers.

Create a virtual pack

Step 1 — Get started

Navigate to your Catalog in Seller Center and select the Add items button. Select the Upload in bulk link under Add thousands of items using a spreadsheet. On the next page, select the Build virtual packs button.

Notes

A virtual pack for an eligible item must represent at least a 5% discount to the seller’s single item price. If you’ve enrolled the single item in the Walmart Repricer, then Repricer-based changes to the single item price will be applied proportionally to the item’s virtual pack price.

Step 2 — Complete the template

Fill in the template with as much information as possible. Three columns are required. If you don’t include the information requested in these columns, you’ll get errors in your Activity Feed:

Component GTIN: Identifying information for the individual item you’ll be including in your pack.

Virtual Pack Quantity: The number of items you want to include in the pack.

Initial Discount Rate: The initial discount you want applied to the total value of the pack. This must be equal to or greater than 5%. You don’t need to use percentage signs. Instead, use numerals—e.g., "5" instead of "5%".

Additionally, it’s recommended that you include a Main Image URL for the pack and Key Features that will appear as bulleted text on the item page and in search results. If you don’t provide Key Features information for the pack, the page will be populated with the information from the single item description.

Adding a Site Start Date and Site End Date is optional. If you don’t include a start or end date for the Virtual Pack, Marketplace will default to the start and end date of the individual item.

Step 3 — Upload the template

To upload your completed template, navigate to your Catalog in Seller Center and select Add items. Select the Upload in bulk link located under Add thousands of items using a spreadsheet. You can drag and drop your file onto the browser window under Upload, or select the browse link to locate the file on your computer. If you need to edit the discount rate or other aspects of the virtual pack in the future, follow the same steps outlined above.

Notes

 It can take up to four hours for newly created items to appear in your Activity Feed.

Frequently asked questions

What's the difference between a virtual pack and a virtual bundle?

Do I have to use the template to set up a virtual pack?

What product types and conditions are ineligible for virtual packs? 

How can I find performance metrics on my virtual packs?

How do I update pricing for virtual packs?

The price of a virtual pack can’t be edited directly from the template. To modify pack pricing, update the price of the individual item itself or update the discount percentage in the virtual pack template. Walmart will calculate the sellable price of the virtual pack using the component price and the discount provided — e.g., for a pack of four, the cost would be calculated as four times the price of the single item, minus the amount of the discount.

How do I manage inventory for the virtual packs I’ve created?

Can virtual packs be returned?

How will I be charged for a virtual pack?

The commission rate for virtual packs is the same as the commission rate for the individual item included in the packs. In some product categories, the commission rate changes as the price increases. For virtual packs, the commission rate is determined by the average unit price, not the bundle price. If a commission discount is applicable at the unit level, it will apply to the virtual pack as well. If you use Walmart Fulfillment Services (WFS), see the FAQ further below for details of fulfillment and storage fees.

How do virtual packs affect shipping?

Am I required to ship virtual pack items together in one box?

How is buying a two-pack different from buying two units of the same item?

How do virtual packs affect fulfillment?

I use WFS to fulfill my orders. Does this change my usual shipping process?

What’s the fee structure for virtual packs fulfilled via WFS?

Virtual pack storage fees are the same per unit as WFS’ standard storage fees. For each unit sold, WFS charges a fulfillment fee. For example, if an item is in a pack of four, you’ll be charged four fulfillment fees. But to pass on savings, WFS offers a fee reduction based on the number of units. The more units in a virtual pack, the lower the overall fulfillment fee. These fee reductions only apply to items with a shipping weight less than or equal to 20 lb.

Type of Virtual Pack	Fulfillment Fee Reduction
2-pack	Subtract $1.00 per unit
3-pack	Subtract $1.50 per unit
4-pack or more	Subtract $2.00 per unit

WFS normally charges an additional $1 fulfillment fee per unit for items that retail for less than $10. However, virtual packs are a great way to potentially avoid this. If the total price of your virtual pack is $10 or more, you won’t be charged the low-retail fee.

Example: Fulfillment Fee Reduction

In the following table, compare fulfillment fees for standard items and virtual packs, as well as how the low-retail fee applies. (See WFS Fees for details on how to calculate shipping weight and the corresponding fulfillment fee.)

Here are potential fees for an item that retails for $4 with a 1 lb. shipping weight. The retail prices for the virtual packs reflect a 5% discount.

Type of Virtual Pack	Description	Standard Items
2-Pack	Retail Price	2 x $4.00 = $8.00	$7.60
	Base Fulfillment Fee	2 x $3.45 = $6.90	2 x ($3.45 - $1.00) = $4.90
	Low Retail Fee ($1 per unit)	2 x $1.00 = $2.00	2 x $1.00 = $2.00
	Total Fulfillment Fee	$6.90 + $2.00 = $8.90	$4.90 + $2.00 = $6.90
	Net Savings	N/A	$2.00 (22%)
3-pack	Retail Price	3 x $4.00 = $12.00	$11.40
	Base Fulfillment Fee	3 x $3.45 = $10.35	3 x ($3.45 - $1.50) = $5.85
	Low Retail Fee ($1 per unit)	3 x $1.00 = $3.00	N/A
	Total Fulfillment Fee	$10.35 + $3.00 = $13.35	$5.85
	Net Savings	N/A	$7.50 (56%)
4-pack	Retail Price	4 x $4.00 = $16.00	$15.20
	Base Fulfillment Price	4 x $3.45 = $13.80	4 x ($3.45 - $2.00) = $5.80
	Low Retail Fee ($1 per unit)	4 x $1.00 = $4.00	N/A
	Total Fulfillment Fee	$13.80 + $4.00 = $17.80	$5.80
	Net Savings	N/A	$12.00 (67%)

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About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.