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Guide

Add multiple items: Virtual packs

Last updated on Nov 7, 2025

Reading time: 6 min

In this guide:

Overview
Create a virtual pack
Frequently asked questions

Overview

A virtual pack is a way to sell different combinations of a single product, such as paper towels sold in a two-pack or three-pack. This item setup method is helpful when a manufacturer doesn't provide pre-packaged options. In this guide, you'll learn how to create a virtual pack in Seller Center.

Notes:

Participation in virtual packs is by invitation-only and not available to all Marketplace sellers.

Create a virtual pack

Step 1 — Get started

Navigate to your Catalog in Seller Center and select the Add items button. Select the Upload in bulk link under Add thousands of items using a spreadsheet. On the next page, select the Download spreadsheet button under Virtual packs. 

Notes:

You can only create a virtual pack for an item that’s already in your catalog.

Pro tip

To encourage customers to buy more of the item, you can offer the pack at a discounted price. Offering a discount is optional.

Step 2 — Complete the template

Enter as much information as possible. Make sure to fill out the required fields, or you’ll receive an error during the upload.

Required

Component GTIN: The 14-digit Global Trade Item Number for the primary item. 
Virtual Pack Quantity: The number of items you want in the pack. 
Initial Discount Rate: You must enter a value in this field, such as 0 for 0% or 5 for 5%. Offering a discount is optional.

Recommended

Main image URL: The web address for an image of the pack. An image can help give customers context for their purchase.
Key Features: Any information you want to highlight about the product. The text you enter here will appear as a bulleted list in Walmart.com search results and on the item’s product pages. If this field is left blank, Walmart will use the item’s product description.

Notes:

The Recommended fields are optional. You only need to complete these fields if you have extra information to add. For example, if you want to use an online image of the pack instead of uploading one of your own, enter the image's web address (URL) in the Main image URL field.

Optional

Site Start Date and Site End Date: The dates that you want the pack to be live on Walmart.com. If these fields are left blank, Walmart will use the primary item’s start and end date.

Step 3 — Upload the template

To upload your completed template, navigate to your Catalog in Seller Center and select Add items. Select the Upload in bulk link located under Add thousands of items using a spreadsheet. You can drag and drop your file onto the browser window under Upload, or select the browse link to locate the file on your computer.

Notes:

After submitting your items, you can track their status from the Activity Feed in Seller Center. Updates may take up to 24 hours. Any data errors that are detected during the updates will require extra processing time.

Step 4 — Manage your virtual pack

Once you’ve created the pack, you can manage it from your Catalog. Navigate to your Catalog in Seller Center and locate the pack's primary item (virtual packs aren't searchable). Then, hover your cursor over the item and select the Variant item button to edit the item's pack and bundle deals.

Notes:

To make a single component unavailable for purchase, open the item in your Catalog and navigate to the Site Experience section. Then select the Bundle Component Transactable menu and choose No to remove the component's availability from Walmart.com. Only the virtual packs will be available to buy.

Frequently asked questions

Is there another way to set up a virtual pack in Seller Center?

How is buying a virtual pack different from buying two units of the same item?

What's the difference between a virtual pack and a virtual bundle?

A virtual pack is a way to sell a product in various combinations of amounts, such as a white T-shirt that’s sold in a pack of three or a pair of shorts that’s sold in a pack of four different colors. Because the items are the same, each item has the same product ID.

A virtual bundle is a way to sell a group of related items within a single Walmart.com listing, such as a computer keyboard that’s sold with a mouse and mouse pad. Because the items are different, each item has its own product ID. Virtual bundles currently aren’t available on Walmart.com.

Which items can’t be sold in a virtual pack? 

How can I find performance metrics for my virtual packs?

How do I manage inventory for the virtual packs I’ve created?

How do I update the price of a virtual pack?

Can virtual packs be returned?

How will I be charged for a virtual pack?

The Referral Fee for virtual packs is the same as the Referral Fee for the individual item included in the packs. In some product categories, the Referral Fee changes as the price increases. For virtual packs, the Referral Fee is determined by the average unit price, not the bundle price.

If a referral discount is applicable at the unit level, it will apply to the virtual pack as well.  If you use Walmart Fulfillment Services (WFS), review the WFS FAQs for information about fulfillment and storage fees.  

How do virtual packs affect my shipping?

Am I required to ship virtual pack items together in one box?

How do virtual packs affect fulfillment?

What’s the fee structure for virtual packs fulfilled by Walmart?

Fulfillment fees are charged per unit, even when items are sold in multi-packs. For example, a 2-pack listing is treated as two individual units, and Walmart Fulfillment Services applies a separate fee to each unit sold.

However, bundling more units into a virtual pack can reduce your total fulfillment fees. These savings only apply to items with a shipping weight of 20 pounds or less. If the total price of your virtual pack is over $10, you won’t be charged the usual low-retail fee of $1.

Keep in mind that the standard storage fee applies to each unit in your virtual pack. For more information and examples of fees, visit WFS fees for virtual packs.

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