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Guide

Add multiple items: Virtual packs

Last updated on May 19, 2025

Reading time: 6 min

In this guide:

Overview
Create a virtual pack
Frequently asked questions

Overview

A virtual pack is a way to sell a product in different combinations of amounts, such as a bottle of vitamins that’s sold in a two-pack or three-pack. You can create a virtual pack instead of creating multiple item listings. In this guide, you’ll learn how to create a virtual pack in Seller Center.

Notes

Participation in virtual packs is by invitation-only and not available to all Marketplace sellers.

Create a virtual pack

Step 1 — Get started

Navigate to your Catalog in Seller Center and select the Add items button. Select the Upload in bulk link under Add thousands of items using a spreadsheet. On the next page, select the Download spreadsheet button under Virtual packs. 

Notes

You can only create a virtual pack for an item that’s already in your catalog. To encourage customers to buy more of the item, you can offer the pack at a discounted price. Offering a discount is optional.

Step 2 — Complete the template

Enter as much information as possible. Make sure to fill out the required fields, or you’ll receive an error during the upload.

Required

Component GTIN: The 14-digit Global Trade Item Number for the primary item. 
Virtual Pack Quantity: The number of items you want in the pack.

Recommended

Main image URL: The web address for an image of the pack. An image can help give customers context for their purchase.
Key Features: Any information you want to highlight about the product. The text you enter here will appear as a bulleted list in Walmart.com search results and on the item’s product pages. If this field is left blank, Walmart will use the item’s product description.

Optional

Initial Discount Rate: The discount you want to offer for the pack. Enter a whole number, such as “5” for 5%.
Site Start Date and Site End Date: The dates that you want the pack to be live on Walmart.com. If these fields are left blank, Walmart will use the primary item’s start and end date.

Step 3 — Upload the template

To upload your completed template, navigate to your Catalog in Seller Center and select Add items. Select the Upload in bulk link located under Add thousands of items using a spreadsheet. You can drag and drop your file onto the browser window under Upload, or select the browse link to locate the file on your computer.

Notes

After submitting your items, you can track their status from the Activity Feed in Seller Center. Updates may take up to 24 hours. Any data errors that are detected during the updates will require extra processing time.

Step 4 — Manage your virtual pack

Once you’ve created the pack, you can manage it from your Catalog. Navigate to your Catalog in Seller Center and locate the pack’s primary item (virtual packs aren’t searchable). Then, hover your cursor over the item and select the Variant item button to edit the item’s pack and bundle details.  

Frequently asked questions

Is there another way to set up a virtual pack in Seller Center?

What's the difference between a virtual pack and a virtual bundle?

A virtual pack is a way to sell a product in various combinations of amounts, such as a white T-shirt that’s sold in a pack of three or a pair of shorts that’s sold in a pack of four different colors. Because the items are the same, each item has the same product ID.

A virtual bundle is a way to sell a group of related items within a single Walmart.com listing, such as a computer keyboard that’s sold with a mouse and mouse pad. Because the items are different, each item has its own product ID. Virtual bundles currently aren’t available on Walmart.com.

Which items can’t be sold in a virtual pack? 

How can I find performance metrics for my virtual packs?

How do I update the price of a virtual pack?

How do I manage inventory for the virtual packs I’ve created?

Can virtual packs be returned?

How will I be charged for a virtual pack?

The Referral Fee for virtual packs is the same as the referral fee for the individual item included in the packs. In some product categories, the referral fee changes as the price increases. For virtual packs, the referral fee is determined by the average unit price, not the bundle price. If a referral discount is applicable at the unit level, it will apply to the virtual pack as well. If you use Walmart Fulfillment Services (WFS), review the WFS FAQs for information about fulfillment and storage fees. 

How do virtual packs affect shipping?

Am I required to ship virtual pack items together in one box?

How is buying a two-pack different from buying two units of the same item?

How do virtual packs affect fulfillment?

I use WFS to fulfill my orders. Does this change my usual shipping process?

What’s the fee structure for WFS-fulfilled virtual packs?

Virtual pack storage fees are the same per unit as WFS’ standard storage fees. For each unit sold, WFS charges a fulfillment fee. For example, if an item is in a pack of four, you’ll be charged four fulfillment fees. But to pass on savings, WFS offers a fee reduction based on the number of units. The more units in a virtual pack, the lower the overall fulfillment fee. These fee reductions only apply to items with a shipping weight less than or equal to 20 lb.

Type of Virtual Pack	Fulfillment Fee Reduction
2-pack	Subtract $1.00 per unit
3-pack	Subtract $1.50 per unit
4-pack or more	Subtract $2.00 per unit

WFS normally charges an additional $1 fulfillment fee  per unit for items that retail for less than $10. However, virtual packs are a great way to potentially avoid this. If the total price of your virtual pack is $10 or more, you won’t be charged the low-retail fee.

Example: Fulfillment Fee Reduction

In the following table, compare fulfillment fees for standard items and virtual packs, as well as how the low-retail fee applies. (See WFS Fees for details on how to calculate shipping weight and the corresponding fulfillment fee.)

Here are potential fees for an item that retails for $4 with a 1 lb. shipping weight. The retail prices for the virtual packs reflect a 5% discount.

Type of Virtual Pack	Description	Standard Items
2-Pack	Retail Price	2 x $4.00 = $8.00	$7.60
	Base Fulfillment Fee	2 x $3.45 = $6.90	2 x ($3.45 - $1.00) = $4.90
	Low Retail Fee ($1 per unit)	2 x $1.00 = $2.00	2 x $1.00 = $2.00
	Total Fulfillment Fee	$6.90 + $2.00 = $8.90	$4.90 + $2.00 = $6.90
	Net Savings	N/A	$2.00 (22%)
3-pack	Retail Price	3 x $4.00 = $12.00	$11.40
	Base Fulfillment Fee	3 x $3.45 = $10.35	3 x ($3.45 - $1.50) = $5.85
	Low Retail Fee ($1 per unit)	3 x $1.00 = $3.00	N/A
	Total Fulfillment Fee	$10.35 + $3.00 = $13.35	$5.85
	Net Savings	N/A	$7.50 (56%)
4-pack	Retail Price	4 x $4.00 = $16.00	$15.20
	Base Fulfillment Price	4 x $3.45 = $13.80	4 x ($3.45 - $2.00) = $5.80
	Low Retail Fee ($1 per unit)	4 x $1.00 = $4.00	N/A
	Total Fulfillment Fee	$13.80 + $4.00 = $17.80	$5.80
	Net Savings	N/A	$12.00 (67%)

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About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.