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Add multiple items: Virtual packs

Last updated on Aug 4, 2026

Reading time: 6 min

In this guide:

Overview
Create a virtual pack
Frequently asked questions

Overview

A virtual pack is a way to sell different combinations of a single product, such as paper towels sold in a two-pack or three-pack. This item setup method is helpful when a manufacturer doesn't provide pre-packaged options. In this guide, you'll learn how to create a virtual pack in Seller Center.

Notes:

Participation in virtual packs is by invitation-only and not available to all Marketplace sellers.

Create a virtual pack

Step 1 — Get started

Navigate to your Catalog in Seller Center and select the Add items button. Select the Upload here link under Upload any spreadsheet. On the next page, select the Download spreadsheet button under Virtual pack setup.

Notes:

You can only create a virtual pack for an item that’s already in your catalog.

Pro tip

Use Bundle price to set the total selling price for the virtual pack. Bundle price lets you define the customer-facing price for the entire pack instead of applying a percentage discount to the individual item price.

Step 2 — Complete the template

Enter as much information as possible. Make sure to fill out the required fields, or you’ll receive an error during the upload.

Field	Requirement level	Description
Component GTIN	Required	The 14-digit GTIN for the existing item.
Virtual Pack Quantity	Required	The number of units included in the pack.
Bundle Price	Required	The total selling price for the virtual pack.
Main image URL	Recommended	The web address (URL) of an image that represents the virtual pack. Use this field if you want to reference an image hosted online instead of uploading one.
Key Features	Recommended	Highlights that appear on the item page and in search results.
Site Start Date	Optional	The date the virtual pack becomes available on Walmart.com.
Site End Date	Optional	The date the virtual pack is removed from Walmart.com

Notes:

The Recommended fields are optional. You only need to complete these fields if you have extra information to add. For example, if you want to use an online image of the pack instead of uploading one of your own, enter the image's web address (URL) in the Main image URL field.

Step 3 — Upload the template

To upload your completed template, navigate to your Catalog in Seller Center and select Add items. Select the Upload here link located under Upload any spreadsheet. You can drag and drop your file onto the browser window under Upload your completed spreadsheet, or select the browse link to locate the file on your computer.

Notes:

After submitting your items, you can track their status from the Activity Feed in Seller Center. Updates may take up to 24 hours. Any data errors that are detected during the updates will require extra processing time.

Step 4 — Manage your virtual pack

Once you’ve created the pack, you can manage it from your Catalog. Navigate to your Catalog in Seller Center and locate the pack's primary item (virtual packs aren't searchable). Then, hover your cursor over the item and select the Variant item button to edit the item's pack and bundle deals. Use the following table to complete common management tasks:

Action	Learn more
Manage inventory	Inventory is managed at the individual item level, not at the pack level. When inventory is added or removed in Seller Center, it happens in individual units, not in packs. You can update seller-fulfilled inventory in bulk or manage WFS inventory.
Make a component unavailable for purchase	Open the item in your Catalog and navigate to the Site Experience section. Then select the Bundle Component Transactable menu and choose No to remove the component's availability from Walmart.com. Only the virtual packs will be available to buy.
Review ineligible items	Only new items can be sold in a virtual pack. Ineligible items include Preowned and Refurbished items, beds, gift cards and certificates, and home gyms. For more information, download the complete list of ineligible items.
Review performance metrics	Navigate to the Reports page in Seller Center, locate the Report activity section and select the Report type menu. Choose Virtual Pack Report and select the download icon to download a copy of the report.
Set up a virtual pack in Seller Center	You can also set up a virtual pack from the Catalog page in Seller Center. Navigate to the Catalog page, locate the item you want and select the item’s checkbox. Then navigate to the Actions column, select the three dots and choose Create virtual pack.
Set up a virtual pack through APIs	If you use API integrations, you must support Multi-line Multi-quantity (MLMQ) order structures to enable virtual packs and certain fulfillment capabilities. This requirement applies to both seller-fulfilled and Walmart Fulfillment Services (WFS) workflows. For implementation details, refer to the Developer Portal.
Update virtual pack price	Navigate to the Catalog page in Seller Center and locate the item you want to edit. In the Actions column, select the three dots and choose Manage virtual pack. On the next page, locate the item you want, select the three dots again and choose Edit virtual pack.

Frequently asked questions

How is buying a virtual pack different from buying two units of the same item?

What's the difference between a virtual pack and a virtual bundle?

A virtual pack is a way to sell a product in various combinations of amounts, such as a white T-shirt that’s sold in a pack of three or a pair of shorts that’s sold in a pack of four different colors. Because the items are the same, each item has the same product ID.

A virtual bundle is a way to sell a group of related items within a single Walmart.com listing, such as a computer keyboard that’s sold with a mouse and mouse pad. Because the items are different, each item has its own product ID. Virtual bundles currently aren’t available on Walmart.com.

Can virtual packs be returned?

How will I be charged for a virtual pack?

The Referral Fee for virtual packs is the same as the Referral Fee for the individual item included in the packs. In some product categories, the Referral Fee changes as the price increases. For virtual packs, the Referral Fee is determined by the average unit price, not the bundle price.

If a referral discount is applicable at the unit level, it will apply to the virtual pack as well.  If you use Walmart Fulfillment Services (WFS), review the WFS FAQs for information about fulfillment and storage fees.  

How do virtual packs affect my shipping?

Am I required to ship virtual pack items together in one box?

How do virtual packs affect fulfillment?

What’s the fee structure for virtual packs fulfilled by Walmart?

Fulfillment fees are charged per unit, even when items are sold in multi-packs. For example, a 2-pack listing is treated as two individual units, and Walmart Fulfillment Services applies a separate fee to each unit sold.

However, bundling more units into a virtual pack can reduce your total fulfillment fees. These savings only apply to items with a shipping weight of 20 pounds or less. If the total price of your virtual pack is over $10, you won’t be charged the usual low-retail fee of $1.

Keep in mind that the standard storage fee applies to each unit in your virtual pack. For more information and examples of fees, visit WFS fees for virtual packs.

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