Getting started
Item setup
Catalog management
Seller Fulfillment Services
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Product listings
Pro Seller: Overview
Pro Seller: Pro listing savings
Assortment Growth: Overview
Walmart Business: Overview
Promotions
Price Incentives
Financing options
Voice of Seller
Advertising
Advertising
Walmart Fulfillment Services (WFS)
Business.Walmart.com is Walmart’s eCommerce site dedicated to serving business and nonprofit customers. If eligible, you can enroll in the Walmart Business program to expand your reach and sell directly to business and nonprofit customers. In this guide, you’ll learn about the requirements to join the program and how to get started selling on the platform.
Participation in the Walmart Business program is by invitation-only and not available to all Marketplace sellers. If you’re interested in selling on Walmart Business, you can apply here and your request will be reviewed on a first-come, first-served basis. You can check your enrollment status in Seller Center.
How does it work?
To sell on Business.Walmart.com, you must be an active Walmart Marketplace seller with an account in good standing and a proven track record of excellent customer service and success selling on Walmart.com. Additionally, you must have products suitable for business customers, including but not limited to, product category fit and ability to ship in case packs or fulfill bulk orders.
The Walmart Business team considers your product offers and the last three months of shipping and customer service performance on Walmart Marketplace to determine your eligibility. If you’re a new seller, we recommend operating on Walmart Marketplace for at least three months before applying to sell on Walmart Business.
If eligible, you may automatically be enrolled or you’ll receive an invitation in your email after the review is complete. If you don’t receive an email 30 days after applying, visit Seller Center Exclusive Programs to check on the status of your application and enrollment. There are no additional costs to joining the program, however, standard Walmart Marketplace Referral Fees apply.
Additional guidelines
Once approved and enrolled, you’ll have access to these features below:
Feature | Learn more |
|---|---|
Price management | Set up custom pricing that caters to business to business (B2B) customers who often buy products in larger quantities. |
Reporting | Download reporting to track your sales or view which items in your catalog are eligible for the program. |
Program and item participation | Manage item participation or learn how to opt out of the program entirely. |