Getting started
Item setup
Catalog management
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Shipping & fulfillment
Walmart Fulfillment Services (WFS)
Walmart Seller app
Brand Portal
By selling on Walmart Marketplace, you can potentially tap into the millions of customers that shop on Walmart.com and within the Walmart app. Walmart Marketplace offers sellers the unique opportunity to unlock their business potential by reaching a wide array of customer segments. In this guide, we’ll cover the essentials of what you need to know before you apply and start selling on Walmart Marketplace.
How does it work?
Signing up to become a Walmart Marketplace seller is completely free. You simply pay a Referral Fee on each item sold. To maintain a high-quality marketplace, there are minimum requirements all sellers need to meet before selling.
1. You need a Walmart Marketplace account.
Creating your seller account can be a simple and easy process. Before you begin, make sure you’re ready with the following:
- Business Tax ID(s) or Business License Number (SSN is not accepted)
- Supporting documents that verify your Business Name and Address
- History of marketplace or eCommerce success
- Products that have GTIN/UPC GS1 Company Prefix Numbers
- Catalog that complies with Walmart Prohibited Products Policy
- Fulfillments through Walmart Fulfillment Services (WFS) or another B2C US warehouse with returns capability
2. You need to complete the setup process.
Once you’ve gathered the items listed above, you’re ready to create your Walmart Marketplace account and complete the account setup process to begin onboarding. This includes business verification, market-specific business information, fulfillment settings and payments. Check out this guide for details on this process.
Enter all of your business details exactly as they appear on your documents to avoid delays in processing your information.
3. Finish up by completing next steps.
After you’ve completed the account setup process, you can list your entire product catalog, choose your fulfillment method and add inventory. Want more info on your options? Check out this guide.
Additional guidelines
- Expand to International Markets: As a global platform, Walmart Marketplace can help you scale your business and achieve global reach. Upon successfully completing setup requirements for the market you wish to sell in, U.S. Marketplace sellers may be eligible to sell their products on the Walmart Canada Marketplace, the Walmart Mexico Marketplace, or the Walmart Chile Marketplace. If you’re interested, review this video to learn how to expand your existing Marketplace business to these markets.
Register Your Brands: If you’re a rights owner with registered trademarks, the Walmart Brand Portal can help you simplify your brand management. Within one easy-to-use interface, you can manage your various brands, submit multiple types of intellectual property claims and track claim statuses.
Selling Policies and Standards: It’s imperative for sellers to understand and share our commitment to a fair, open, and honest Marketplace culture. All Walmart Marketplace sellers are responsible for being aware of and compliant with all policies, rules and guidelines. Failure to adhere may result in account suspension or termination from the Marketplace program.
Support: If you’re still running into issues during the onboarding process or if you receive an EIN validation error, check to make sure you’re entering the correct information first. If all else fails, we recommend creating a case and contacting seller support.