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Walmart Fulfillment Services (WFS)
Target customers using self-serve Walmart Onsite Display ads. Create engaging visuals and use Walmart’s first-party data to help you run personalized campaigns. In this guide, you’ll learn about how Walmart Onsite Display ads attract shoppers at every stage of their journey.
Walmart Onsite Display is only available to Marketplace brand owners registered with the Walmart Brand Portal.
How does it work?
Once you create your Walmart Onsite Display account, you can bid on available Display inventory, build your own creative assets and launch your own campaigns, with full budget and pricing control. Campaigns use a Display Auction which operates on eCPM (effective cost per mille), meaning that you pay for every thousand impressions.
Walmart Onsite Display campaigns use dynamic bidding to adjust your bids up and down depending on how your campaign is pacing. Walmart Onsite Display campaigns also use a first-price auction model, so ads are selected based on the highest bid, and the winner pays their winning bid, but never more than their max bid.
You can bid on available Display inventory, build your own creative assets and launch your own campaigns quickly and easily, with full budget and pricing control over every impression within the self-serve Walmart Connect Ad Center.
Review in-flight display performance metrics and track eCPMs across ad groups and tactics. Analyze post-campaign metrics by reviewing reports on campaign performance, new buyers and bid performance.
Additional guidelines
Creative visuals are built in the Creative Platform using Creative Builder. If you need help, sign up with the Walmart Creative Essentials Ad Certification to learn how to create compelling visuals for your ads. You can manage your campaign by setting up a base and maximum bid as well as a daily or lifetime budget strategy. Next, choose from several different targeting tactics:
Targeting tactic | Description |
Shows your ad on search or item pages in your chosen department, category or subcategory. | |
Shows your ads to customers based on their online and in-store shopping behavior. There are four types of behavioral targeting options:
| |
Shows your ads on search pages for your chosen keywords. | |
Enables your ad to appear across the Walmart site or app (except the homepage) with no additional targeting applied. |
Learn more about targeting best practices here.