Marketplace Learn

Notifications

Guides

Getting started

Item setup

Catalog management

Seller Fulfillment Services

Listing optimization

Order management

Taxes & payments

Policies & standards

Growth opportunities

Advertising

Walmart Fulfillment Services (WFS)

Walmart Seller app

Guide

Sales Rewards and Attribution: Overview

Last updated on Aug 27, 2025

Reading time: 3 min

In this guide:

Overview
How does it work?
Additional guidelines
Frequently asked questions

Overview

The Sales Rewards and Attribution program lets you earn up to 10% on qualifying sales of your items when you drive traffic to Walmart.com from other sources. You'll have access to detailed performance insights to make data-driven decisions. In this guide, you’ll learn more about the Sales Rewards and Attribution tool and the benefits of the program.

How does it work?

After accepting the Terms & Conditions in Seller Center, you can generate unique tracking URLs for any of your owned and commission-eligible items through the Sales Rewards and Attribution program. You can apply these URLs to your non-Walmart marketing or share with external parties, such as influencers or media partners, to apply to media campaigns. 

Notes

There isn’t an option to build tracking URLs for non-commissionable items or for items you don’t own.  

Additional guidelines

For eligible items purchased within 14 days of a customer selecting your uniquely generated URL, you'll earn 10% commission about 65 days after the customer’s transaction. Exclusions may apply.

Frequently asked questions

How does participating in this program affect my Referral Fees?

Is this commission available for Search Engine Marketing (SEM) and Walmart Connect?

When will I receive commission payout?  

Are any categories excluded from receiving commission payout? 

Yes, not all products sold on the site are eligible to earn commission in the program. To learn more about current exclusions, email walmartsalesrewards@walmart.com.

This offer applies as long as the customer reenters Walmart.com directly during that time. We will not pay you if the customer re-entry can be attributed to a Walmart driven campaign, a campaign run by any other affiliate partner, or an external free or organic search. We will not pay commission on any products that are purchased on our Site when a customer has re-entered our Site (other than through a Qualifying Link from your website) after the 14 day period. 

Helpful resources

Tell us what you think

Pro Seller: Overview

Growth opportunities

In this guide, you’ll learn about the criteria and rewards. 

Go to guide

Pro Seller: Pro listing savings

Growth opportunities

In this guide, you’ll learn how to improve your chances of qualifying your offers for Pro Listing Savings.  

Go to guide

Assortment Growth: Overview

Growth opportunities

In this guide, you’ll learn how the Assortment Growth dashboard works.

Go to guide

About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.