Notifications
Header Image
Guide
Sales Rewards and Attribution: Overview
Last updated on Aug 27, 2025
Reading time: 3 min
Overview

The Sales Rewards and Attribution program lets you earn up to 10% on qualifying sales of your items when you drive traffic to Walmart.com from other sources. You'll have access to detailed performance insights to make data-driven decisions. In this guide, you’ll learn more about the Sales Rewards and Attribution tool and the benefits of the program.

How does it work? 

After accepting the Terms & Conditions in Seller Center, you can generate unique tracking URLs for any of your owned and commission-eligible items through the Sales Rewards and Attribution program. You can apply these URLs to your non-Walmart marketing or share with external parties, such as influencers or media partners, to apply to media campaigns.  

Notes:

There isn’t an option to build tracking URLs for non-commissionable items or for items you don’t own.   


Additional guidelines

For eligible items purchased within 14 days of a customer selecting your uniquely generated URL, you'll earn 10% commission about 65 days after the customer’s transaction. Exclusions may apply.  

Helpful resources

Tell us what you think

More in Growth opportunities
Pro Seller: Overview
Growth opportunities
In this guide, you’ll learn about the criteria and rewards. 
Pro Seller: Pro Listing Savings
Growth opportunities
In this guide, you’ll learn how to improve your chances of qualifying your offers for Pro Listing Savings.  
Assortment Growth: Overview
Growth opportunities
In this guide, you’ll learn how the Assortment Growth dashboard works.

©  2025 Walmart. All Rights Reserved
Privacy Policy

Follow us