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Prohibited Products Policy: Baby Products
Last updated on Mar 21, 2025
Reading time: 5 min
Overview

In this guide, learn about Walmart Marketplace Canada policies related to Baby Products.

Infant formula and Baby Food 

What is the Policy? 

Baby food and infant formulas (collectively, “Baby Foods”) are prohibited from sale on Walmart Marketplace Canada. For purposes of this policy, Baby Foods are defined as consumable products that are made and sold specifically for newborns and infants up to 18 months old. (i.e. Stages 1-4 baby food, infant formulas, etc.) 

Policy Basics 

Prohibited 

Allowed 

  • Baby foods 
  • Infant formula  

  • Infant formula additives (e.g. for spit-up, supplemental enzymes)  

  • Infant milk thickeners (i.e. liquid texture modifiers)  

  • Infant powdered/liquid milk beverages  

  • Baby juices  

  • Expired products 

  • Oral rehydration/electrolyte solution (e.g. Pedialyte)   
  • Products for children above 18 months old   

  • Infant drinking water 

Additional Tips and Links  

Products subject to the Infant and Baby Food policies are to be also subject to our other Prohibited Products Policies, as applicable, including our Food Products policy

Infant Health and Wellness 

What is the Policy?

Walmart Canada prohibits the sale of infant/baby health and wellness products that have been subject to a recall as well as products or product ingredients that present safety concerns. 

Policy Basics 

Prohibited 

Restricted 

Allowed 

  • Any baby products or tools that require a prescription.  
  •  Any products that require a medical professional's supervision or direction. 

  • Products that do not have the required regulatory approvals or labeled accordingly for sale in the Canada are prohibited.  

  • Recalled products.  

  • Adulterated or tampered products.  

  •  Unsafe baby products. 

  • Products not packaged, labeled, or intended for retail sale in Canada (e.g., testers, imported products that do not comply with Canadian law). 

  • Products not in their original retail packaging, or that have been opened and/or used. 

  • Infant/baby teething products containing benzocaine or belladonna. 

  • Face masks marketed or designed for infants two years of age and under.

  • Baby products that are drugs or medical devices must also adhere to our Drugs & Medical Devices policies. (e.g. baby thermometers, diaper rash cream, teething rings, etc.)  
  • Baby products that are cosmetics must also adhere to our Cosmetics policies (e.g. baby shampoo, baby lotion, etc.)  

  • Face masks are allowed only if intended and marketed to children over two years of age  

  • Non-diagnostic Fetal/baby dopplers

  • Diaper bags, pails, and disposal units (e.g. Diaper Genie) 

Additional Tips and Links  

Infant products in the health and wellness space are also subject to our other Prohibited Products Policies, as applicable, including: 

Infant Safety 

What is the Policy? 

Items intended for infants that pose safety hazards, violate any child safety regulations or laws, or that are intended for other ages but pose an unreasonable safety risks to infants, are prohibited from sale on Walmart Marketplace Canada. 

Policy Basics 

Prohibited 

Restricted  

Allowed 

  • Crib bumpers, bumper pads, and sleep positioners including mesh and breathable products.  
  • Inclined sleepers or rockers. 

  • Infant pillows, blankets, towels, and other plush items intended for sleep 

  • Self-feeding baby pillows.  

  • Products with images depicting an infant sleeping in unsafe positions or environments.  

  • Infant neck floats or other inflatable swim aids. 

  • Soft car seats and high back booster car seats  

  • Infant head straps for car seats.  

  • Car seat adapters that convert a stroller seat into a car seat.  

  • Infant slings and carriers that promote unsafe carry. 

  • Recalled products.  

  • Products not in their original retail packaging, or that are opened and/or used.  

  • Infant or baby products not in compliance with consumer product safety requirements.  

  • Products containing prohibited levels of restricted substances/chemicals (e.g. lead, cadmium, and other heavy metals, flame retardants, phthalates, etc.) 

  • Standard sized infant/toddler crib mattresses and mini-crib mattresses that exceed 6" thickness are prohibited.  
  • Aftermarket nonstandard sized infant/toddler mattresses or playard mattresses that exceed 1.5” thickness are prohibited. 

  • Standard sized infant/toddler crib mattresses that are 6” or less are acceptable. 

  • Crib top rail covers or slat cover/teething guards  
  •  Bassinets, cribs, or nappers that allow the infant to sleep on a flat unobstructed surface  

  • Nursing pillows  

  • Swaddling blankets  

  • Car seat adapter used to attach a car seat to a stroller  

  • Infant car seat accessories (e.g. cover, locking clip, latch guide, travel bag, etc.) 

Additional Tips and Links 

Products related to infants within the home environment are also subject to our other Prohibited Products Policies, including the Home Goods policy.

Resources and Reference  

Notes

The information found within this policy and the related hyperlinks is for general informational purposes only and is not considered legal advice. This policy may contain links to third party content, which Walmart Canada does not warrant, endorse, or assume liability for and your reliance on such content is solely at your own discretion.

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