Getting started
Item setup
Catalog optimization
Shipping & fulfillment
Walmart Fulfillment Services (WFS)
Order management
Performance
Ads & Campaigns
Learn about the product detail page and how to list your entire catalog on Walmart.com.
Understand guidelines and requirements for item setup on Walmart Marketplace
Create and maintain high-quality product listings
Choose between setup methods and tools that best serve your business needs
Use Seller Center to measure the effectiveness of your catalog
When selling on Walmart Marketplace, it's crucial to integrate your catalog effectively to maximize visibility and sales potential. In this lesson, we'll explore the various options available for item setup and discuss the advantages of each method.
You can choose to integrate your catalog in Seller Center via bulk upload or individually, or you can set up items using API integration or Walmart Solution Providers.
When choosing your integration method, consider factors such as the size of your catalog, available resources, technical capabilities, and future growth plans.
If you’d like to use Walmart Fulfillment Services (WFS) to pick, pack and ship items, make sure to also complete the WFS setup.
For all Walmart-fulfilled items, you're required to provide additional information, such as country of origin, dimensions, and trade item configurations.
Before setting up these items in your Marketplace catalog, familiarize yourself with the Prohibited Products Policy: Overview.
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The Ultimate Guide to Item Setup on Walmart Marketplace
Item setup methods: Overview
If you’ve got a lot of items, publishing your items in bulk is a great option for uploading your catalog on Walmart Marketplace. In this lesson, we’ll discuss the benefits of uploading your items in bulk and the different ways you can upload your items in Seller Center.
When you list your items on Walmart.com, you’re putting them into a giant storefront with millions of other listings, so you want to make sure your products stand out! In this video we’ll examine the importance of high-quality product listings, which starts with accurate categorization and attribution. We'll also show you how to use our free tools to measure the effectiveness of your catalog and maximize its potential for better conversion and sales results.
Both attribution and categorization are integral to determining how your item will appear in search and browse results on Walmart.com and on other search engines like Google. Learn how to maximize your item’s performance by choosing the correct product category and providing high-quality attribution where it matters most, like in your Product Title, Description, and Key Features.