Getting started
Item setup
Catalog management
Seller Fulfillment Services
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Product listings
Promotions
Promotional pricing: Overview
Promotional pricing: Set up via the Price and promotion template
Promotional pricing: Set up via the Promotions dashboard
Comparison price rules
Price Incentives
Financing options
Voice of Seller
Advertising
Advertising
Walmart Fulfillment Services (WFS)
You can set up a Search Engine Marketing (SEM) campaign in Seller Center if you have admin access to your Seller Center account. If you don’t have admin access to your account and would like to set up a campaign, reach out to your administrator. In this guide, you’ll learn how to set up Custom or Quick Start Campaigns.
Set up a campaignÂ
Step 1 – Get startedÂ
Navigate to the Search Engine Marketing page  under the Advertising section in Seller Center. Select the + Create new campaign button. You can select either a Custom Campaign or Quick Start Campaigns: Â
- Custom Campaign: Promote items you choose from your catalog. This is best if you want full control over your campaign.Â
- Maximize Sales Potential (Quick Start): Promote Walmart's suggested high-potential items. This is best for maximizing your overall sales potential.Â
- Improve Performance of Low-Traffic Items (Quick Start): Promote Walmart's suggested high-potential items that have low views on Walmart.com. This is best for improving the performance of low-traffic items.
Once you’ve chosen a campaign type, select Continue.Â
High Potential Items and Quick Start campaigns can only be selected if you have sufficient suggested items.
Step 2 – Add campaign details
Next, add a unique campaign name. Select the checkbox to allow for future campaign notifications.
You can add items individually or in bulk.Â
To upload items individually, search for the item name, SKU or item ID and select the checkboxes next to the items you want to add. To review a complete list of the items you’ve selected to include in the campaign, toggle the Show Selected button.Â
To upload items in bulk, select Bulk Upload to download a blank Item ID or SKU template. Fill it out, then upload the file and select Submit on the Select items in bulk screen. Â
Use Filters to identify items with the highest performance potential and use Columns to view detailed information about your items.
If your bulk upload resulted in a partial failure, download the failed item report to understand the reason for the failure. It may take two to three days for the error to be resolved after you take the appropriate action.  Not all items in your catalog may be eligible to be added to a campaign. Â
Step 3 – Set your scheduling and budget
Select a Start date and a Total budget for your campaign. The start date automatically defaults to the next business day and can’t be edited. The end date should be a minimum of 21 days after the start date but it’s recommended to not enter an end date unless necessary.
Step 4 – Launch the campaign
Finally, select Start campaign. To confirm that your campaign has launched successfully, select the Scheduled tab on the Search Engine Marketing page. On the day you create the campaign, the status will display as Scheduled and will change to Running once it’s live the following day.