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You can set up a Search Engine Marketing (SEM) campaign in Seller Center if you have admin access to your Seller Center account. If you don’t have admin access to your account and would like to set up a campaign, reach out to your administrator. In this guide, you’ll learn how to set up Custom or Quick Start Campaigns.
Set up a campaign
Step 1 – Get started
Navigate to the Search Engine Marketing page in Seller Center. Select the + Create new campaign button.
Then, choose a campaign type (ex. Custom Campaign, Maximize Sales Potential (Quick Start) or Improve Performance of Low-Traffic Items (Quick Start)) to create a new campaign. You can enter campaign details by giving your campaign a name, adding items and choosing a budget. Be sure to select items to enroll.
If you want to set up Quick Start campaigns instead of a custom campaign, choose a campaign type like Maximize Sales Potential (Quick Start) or Improve Performance of Low-Traffic Items (Quick Start). Then, select the number of items you want to add and select Continue. Review the campaign and select Create campaign.
Step 2 – Select items
You can add up to 1,000 eligible items to your campaign at once. Or, you can add items individually by searching for the item name, ID or SKU, or use filters to check which items have the highest performance potential.
To upload in bulk, choose the Select Items in bulk button, fill out the template, upload the file and select submit to add the items to your campaign. If you’d like to add items individually, select the checkboxes on the left-hand side of the dashboard.
If your bulk upload resulted in a partial failure, download the failed item report to understand the reason for the failure. It may take two to three days for the error to be resolved after you take the appropriate action. Not all items in your catalog may be eligible to be added to a campaign.
Step 3 – Get forecast
After selecting items in bulk in the Create new campaign section, select the Get forecast button. If the item you’ve selected has enough historical data to generate a forecast, the Forecast section will provide an estimate of the potential campaign budget necessary to achieve an expected GMV target. Enter a desired ad spend (USD) to calculate the ROAS it’s expected to generate or enter a desired ROAS to calculate the ad spend investment.
After the forecast, select Set up your campaign below the forecast graph. You can input your budget and period and hit save, then start campaign. Select the Scheduled tab to confirm that your campaign has launched successfully. On the day you create the campaign, the status will display as Scheduled and will change to Running once it’s live the following day.
To finish setting up your campaign, add a unique campaign name, budget and end date. The start date automatically defaults to the next business day and can’t be edited. The end date should be a minimum of 21 days after the start date but it’s recommended to set the campaign for a minimum of six weeks to ensure sufficient time for optimization.