Getting started
Item setup
Item setup
Item content, imagery, and media
Variant management
Manage Variant Groups
Restored or Pre-Owned items
Catalog management
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Shipping & fulfillment
Walmart Fulfillment Services (WFS)
Other Topics
The Listing Quality Dashboard provides insight that will help you understand how your items are performing based on variables that affect a consumer’s purchasing decisions.
How Does it Work?
Listing Quality refers to how customers view your published items. In Seller Center, the dashboard displays your overall average Listing Quality score, your post-purchase quality score, and details about your published items. Your Listing Quality score can change over time based on your Content & Discoverability, your Offer and your Ratings & Reviews.
To access this dashboard in Seller Center, select Listing Quality under Growth. Toggle the option to filter by Trending Items, which shows items that have generated customer demand, or Walmart Fulfilled Items. To view your item’s score breakdown, select Details next to the item name.
The dashboard landing page shows your overall average quality score, the breakdown of the components that make up your average listing quality, your post-purchase quality and provides item-level information for all your published items. You can choose to view trending items or all items that are published and, if you’re enrolled in WFS, you’ll see an option that allows you to view just your WFS items.
Post-Purchase Quality does not affect your Listing Quality score; however, we recommend that you keep the number of items offered that have Post-Purchase Quality issues as low as possible. The flagged items are based on the orders in a 90-day period, calculated from 120 days ago to 30 days ago, so orders within the return window are not included). For more details on Post-Purchase Quality, see below.
- Apply Trending Items filter to view only items that have generated consumer demand.
- Deselect Trending Items to view all items in your published catalog. Listing Quality and Post-Purchase Quality summary boxes will shift as you select or deselect the Trending Item and WFS filters.
Dashboard Information
The results displayed in the Listing Quality grid provide details that affect the item's score and contribute to your overall account score.
The grid displays the following information:
- Your Item – The title, SKU, and Item ID of the item. Easily copy the SKU and Item ID to search for the item in Seller Center.
- Listing Quality – When you select the Listing Quality Score, you see the breakdown of the components making up the item’s score.
- Competitive Price – Displays whether your item is priced lower, higher, or meeting external competing prices.
- Fast Shipping – Provides information about the item if you offer fast shipping (5 days or less). If you provide fast shipping, we will provide a high-level overview of how many regions you are providing fast shipping to. Utilize the shipping templates to enable more regions.
- Free Shipping – Provides information about the item if you offer free shipping. We will provide a high-level overview of how many regions you provide free shipping in if you provide free shipping. Utilize the shipping templates to enable more regions.
- Ratings – Average product ratings for the item.
- Priority Tag - Flag indicating the urgency of improvement needed for an item. An item is flagged based on its listing quality score and possible demand in the future.
- Actions – Select Details under this column to see a full breakdown of the item and manage the listing.
Customize View
You can customize the products presented in the grid view by Listing Quality ,Content & Discoverability, Offer, and Ratings & Reviews. You can also filter items by priority, whether an item is offering fast and free shipping and priced competitively. You can find these options by clicking Filter and choosing different options. You can choose to view items within a score percentage range by setting the score is between the option to your desired scores. Select + Add Filter to include additional scores.
Item Details
The Item Details view provides you with a detailed analysis that will help you understand your item’s quality. You can choose to view expanded details for each component that affects your overall quality score. In each component’s expanded view, you will receive recommendations on how to improve your score. Your Post-Purchase Quality does not affect your Listing Quality Score.
The calculation of your listing quality score can change over time as purchase patterns shift between the components. Component impact on the listing quality score may differ per item because the model analyzes a granular view of customer drivers to purchase similar items. The three categories in the breakdown section are not equally evaluated and the algorithm can be different for all categories of products.
Product Type
Item Product Types are automatically assigned by Walmart during item setup. Each item is assigned a Product Type which is used to determine commission rates (also referred to as Referral Fees) and Listing Quality recommendations. To learn more about commissions or referral fees, read the article Referral Fees for Contract Categories.
If you believe that the assigned Product Type is incorrect, review the Walmart.ca Content Standard Guides for more details about categories and make the necessary edits. If you’re still unable to make changes, open a Partner Support Case and suggest the correct category for your item.
Ratings & Reviews
The score is measure based on the number of customer ratings and reviews for the item. For more details about product reviews, please read the Customer Reviews Program article.
Content and Discoverability
- This section breaks down the variables that contribute to purchases. These tabs provide insights on areas where your item’s content can be improved. The number next to the title is a summary of the number of issues currently identified in the content and discoverability attributes.
- Content, or the way an item is presented on-site, is the first thing a customer sees so it must be accurate. The accuracy of various attributes influences whether an item is discoverable.
- Use the Edit button on each section which will redirect you to a page where you can edit your content & discoverability attributes to enhance the score.
- Users need write access in Seller Center, to be able to submit the changes using the Edit functionality.
Content
Content is separated into four main attributes that affect a consumer’s purchase decision: Item Name, Description, Key Features, and Images.
Discoverability Insights on how to make an item discoverable on a Walmart.ca search as well as on the left-hand navigation can be seen under Discoverability. This typically includes attributes such as brand, manufacturer part numbers, colors, and size (if applicable).
Content Issues & Definitions
The second column in the item details grid, Issues, informs sellers of what can be improved for each attribute. Below you will find the issues, their definitions, and, in some cases, suggestions for improvement. If there are multiple issues with an attribute, they are consolidated as ‘Multiple Issues. Click on the blue Multiple Issues text to expand the issues associated with the attribute.
Not all issues provided below are applicable for all product types or categories. Please review your issues and the definitions carefully.
We recommend reviewing the Item Setup Tips Seller help article for a comprehensive guide on how to set up your items successfully.
Product Name (Title)
Issue | Explanation | Current Listing Title | Suggested Title |
Not capitalized properly | The first letter of each word should be capitalized except for articles, conjunctions, prepositions, acronyms, and brands. | Miller Electric 258976 LABEL, NAMEPLATE MILLER RED D ARC 402K/4+12 | Miller Electric 258976 Label, Nameplate Miller Red D Arc 402K/4+12 |
Missing key attributes | The title should contain attributes that are important to the subcategory chosen. | Stream 13-c110nr Notebook | HP Stream 13-C110NR 13.3" 1366 x 768 Intel Celeron N3050 1.60 GHz Dual-core 2 GB RAM 32 GB Flash Memory Windows 10 Notebook New |
Not relevant to the assigned product type | The title should contain subject word(s) that are relevant to the subcategory. | General Electric 60W SW LED BRIGHTSTICK 5pk | GE LED Bright Stik 760 Lumen Soft White LED Light Bulbs 5-Pack |
Too Long | The title is longer than the average character count of popular items in the product subcategory. | General Electric 60W SW LED BRIGHTSTICK 5pk | GLiving HD FM Mini Wireless LED Bluetooth Portable Speaker w/ Mic |
Too Short | The title is shorter than the average character count of popular items in the product subcategory. | Xtreme Phantom vs1 | Marshall Xtreme Phantom VS1 AMD Ryzen 3 3200G 3.6 GHz 8GB RAM 2GB Hard Drive Radeon Vega 8 Windows 10 Desktop |
Should not be in all caps | The product name should not be written in uppercase. | OTTERBOX DISNEY SYMMETRY IPHONE 7/8 (77-59320) | Otterbox 77-59320 Disney Symmetry Series Power of Princess Case for iPhone 7/8 |
Contains | Special characters [~, *, $, ^, &, `, @, +] are not accepted. | Dell Latitude E6330 i5-3320M @ 2.6GHz 4GB RAM 1TB SSHD | Dell Latitude E6330 i5-3320M 2.6GHz 4GB RAM 1TB SSHD |
Contains prohibited promotional phrases | Titles should not contain any form of marketing claim such as “best seller", "free shipping", or another sale-related claim. | Women's Casual Buckle Straps Sandals Flip Flop Platform Footbed Sandals (FREE SHIPPING) | Women's Casual Buckle Strap Sandals Flip Flop Platform Footbed Sandals |
Images
Issue | Definition |
| The listing has fewer images than the average number of images for the bestselling items in this subcategory. |
Low zoom resolution | At least one side* of zoom-capable images must be 1000 pixels or greater. |
Low image resolution | At least one side* of the image must be 500 pixels or greater. |
Excessive whitespace | The product must comprise at least 50% of the image. |
Has placeholder | The image must be of the product, not a "coming soon, not available," placeholder, or any image that doesn’t show the actual product. |
Descriptions
Issue | Definition |
Too short | The description is shorter than the average character count of popular items in the product subcategory. |
Too long | The description is longer than the average character count of popular items in the product subcategory |
Missing keywords | There are fewer keywords in the present description than found in the average for this item type and subcategory. |
Written poorly | The description provided is too simple. Well-written, informational descriptions that provide relevant product details and features tend to perform better. Try adding more information and details that will help customers to make purchase decisions. |
Contains spelling errors | The Walmart system detected spelling errors. |
Written with bullet points | The description field should be written in paragraph format. |
| The description field is empty or does not contain meaningful text. |
| Words or phrases that mention other retailers/eCommerce platforms (such as "Amazon, eBay, etc,") are not allowed. |
Key Features
Issue | Definition |
Not enough bullet points | The ideal number of key feature bullet points is determined by the average of popular items in each subcategory. |
Missing keywords | Missing the quality and quantity of your keywords based on the item type and subcategory. |
Contains spelling errors | The Walmart system detected spelling errors. |
Missing | The key feature field should not be blank. |
Contains prohibited phrases | Words or phrases that mention competitors (“Amazon, Target, or eBay”) are not allowed. |
Offer
The offer tab provides insights on an item based on its price, shipping speed, shipping price and whether it is available to purchase.
Price: - Displays your price next to the price of an external competing offer if your current price is not competitive. By clicking on the price under the Competitive Price tab, you’ll access a pop-up window that displays a competing external price and a link to a product information page for that external price. This data may not be present for all items. If there is no data available, the dashboard will state "No Match". Item price will not affect your overall score. You can use the Edit button under the Actions column to change the offer price if needed.
- Remember, you have sole control over your retail prices and your prices must be set independently as is required under the Walmart Marketplace Canada Pricing Policy. The public pricing information and score set out on this page are being provided to help ensure that the prices on Walmart Marketplace Canada remain competitive.
- Fast Shipping – Provides information about the item if you offer fast shipping (5 days or less). If you provide fast shipping, we will provide a high-level overview of how many regions you are providing fast shipping to. Utilize the shipping templates to enable more regions.
- Free Shipping – Provides information about the item if you offer free shipping. We will provide a high-level overview of how many regions you provide free shipping in if you provide free shipping. Utilize the shipping templates to enable more regions.
- Published and In Stock – How often your item is published & in stock for customers to purchase. This score is based on the last seven days and provides insights on each day that we score the item. For more information about your item's published status, please review The Catalog Page in Seller Center.
Post-Purchase Quality
The Post-Purchase tab provides additional insights on how your item is performing after a customer places an order. The data provided in this tab is based on the
orders in a 90-day period, calculated from 120 days ago to 30 days ago, so orders within the return window are not included.
- Late Deliveries – Orders that were delivered after the Expected Delivery Date (EDD).
- Cancellation Rate – Orders that are cancelled after receiving the order from Walmart.ca.
- Return Rate – Orders that have been returned because of problems with the product delivered to the customer.
You can click into any of the issues to deep dive into specific orders that resulted in a low score. If you have no issues with a specific defect, the section will show no issues with a score of N/A. The goal is to reduce your defects to have no issues.