Getting started
Item setup
Item setup
Item content, imagery, and media
Avoid Keyword Stuffing
Hosting Images With Walmart
Item Image Guidelines
Rich Media Content for Walmart Marketplace Canada Listings
Product Content Policy
Walmart.ca Content Standard Guides
Understanding the Buy Box
SEO Best Practices for Item Setup
Variant management
Restored or Pre-Owned items
Catalog management
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Shipping & fulfillment
Walmart Fulfillment Services (WFS)
Other Topics
The content guides listed below will help you to create great consumer-friendly item listings. They outline the best practices for Product Name, Description, and Features & Benefits to maximize SEO potential.
Please review your category's guide as you create your item listings in the Item Spec. Using clear, easy to read language in your product listings will lead to increased clicks and increased sales.
Category | Content Standard Guides |
Apparel | |
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Baby | |
Electronics | |
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Movies, Music & Books | |
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Outdoor Living | |
Pets | |
Seasonal | |
Sports & Recreation | |
Tires & Automotive | |
Toys | |
Video Games |