How Does it Work?  

If a customer has opted to receive emails from Walmart, they’ll receive an email five days after purchasing a Marketplace item with a request to leave a review for the product and for the Marketplace seller. If the customer doesn’t open this email, Walmart sends a second email seven days later. 

Customers who haven’t opted in to receive these emails won’t be asked to leave a review but still have the option to leave one on the item page or in their purchase history. 

You can view your reviews and customer feedback insights through the Listing Quality dashboard in Seller Center. Through this dashboard, you can identify what went wrong with an order and create a plan to make it right by contacting the customer, initiating a refund or tracking the order.  

Additional Guidelines

Reviews can be received from various sources and can be identified on Walmart.ca by badges or footnotes next to the reviewer’s name. The table provides information on the types of reviews you may find. 

Type of Review	Description	Example
Incentivized Review	This review was given in exchange for compensation, such as a free product, discount or money. Competition Bureau regulations require disclosure of incentivized reviews.
Syndication Source Review	This review was originally posted to another website, such as your brand’s website, and is shared with Walmart Canada through syndication. The footnote discloses the original site to which the review was posted.
Verified Purchase Review	This review was provided by a customer that purchased your item from Walmart.ca.
Walmart Associate Review	This review was provided by a Walmart Canada employee.