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The Walmart+ badge is a special designation that can be added to a seller-fulfilled item listing on Walmart.com. The badge shows customers that the item offers fast, reliable shipping. In this guide, you’ll learn how the Walmart+ badge works and how it can help grow your business.
How does it work? Â
The Walmart+ badge program allows you to offer free shipping benefits to Walmart+ members. You’re eligible to participate in the program if you’ve met the Seller Performance Standards for the last 30 days, and if your items meet the listing criteria. To verify your eligibility, visit the Walmart+ Seller Fulfilled page in Seller Center.
When an item is set to ship in three calendar days or less, Walmart applies free shipping to the item and sets its previous shipping price to zero.
Once you've confirmed that you're eligible, navigate to the Enroll items in Walmart+ section of the page to enroll your item. You can enroll and unenroll items at any time. Walmart will review your item enrollment requests and determine eligibility based on shipping speed. Your item must ship in three calendar days or less.
Once an item is enrolled, the Walmart+ badge and the free shipping badge (Free with W+) will appear under the item listing. The badges indicate that the free shipping offer is exclusively for Walmart+ members.
Below is an illustrative example of how the Walmart+ badge will appear:
To increase your item’s chances of enrollment, set up the item to ship in three calendar days or less. You can ship with Walmart's OneDay or TwoDay delivery programs, or you can use Simplified Shipping Settings and choose an expedited carrier service such as FedEx Express. Then set the item’s lag time configuration to 0.
Not all items in your catalog may meet Walmart’s criteria, and enrollment doesn’t guarantee the Walmart+ badge. Because Walmart continuously monitors seller and item performance, the Walmart+ badge may or may not display on a listing as performance metrics change.