Guide
Preorder: Set up items
Last updated on Mar 30, 2026
Reading time: 2 min
Overview

With Walmart Marketplace’s Preorder program, you have the flexibility to list items up to 12 months in advance of their official market release. Once the product becomes available, it will be shipped to the customer on the release date. In this guide, you’ll learn how to set up Preorder items in Seller Center. 

Notes:

Participation in the Preorder program is by invitation-only and not available to all Marketplace sellers. If you're interested, you can apply for the Preorder program here.


Add Preorder items  

Step 1 – Get started

Navigate to the Catalog page in Seller Center and select the Add items button. Next, under Create items, select the Create items button and choose your setup method: single or multiple items.  

Step 2 – Add Preorder attributes 

  • Single items: If you choose to set up a single item, you must complete the Required to list fields first.
  • Multiple items: Download the spreadsheet and complete all required sections first.

 Once the required sections are filled out, navigate to the Optional and Inventory sections where you will add your Preorder details. The following attributes are required for Preorder items.


Attribute

Definition

Is Preorder

Indicates if the item is available for Preorder.

Release date

The date when the product will be available to the public.

Site start date

The date and time when the item can be preordered by a customer.

Site end date

The date when the item should be removed from the site. 

Preorder Available On

The date that inventory quantity will be available for Preorder.

Step 3 – Submit 

Once all the required fields are complete, select Submit or if you chose the multiple items options, you’ll upload your completed spreadsheet back into Seller Center.

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