Getting started
Item setup
Catalog management
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Shipping & fulfillment
Walmart Fulfillment Services (WFS)
Walmart Seller app
Brand Portal
A sales channel is any online marketplace or website where you sell items. For example, you might create a channel for your online storefront. With Walmart Multichannel Solutions, we’ll fulfill eligible orders from any eCommerce site.
Add sales channels
Here's how to create a sales channel:
Log into Seller Center and go to the Sales channels page.
Select Add channel.
Give the sales channel a unique name, so you can tell each channel apart.
Choose a ship-from address. This is where we’ll send customer returns and undeliverable shipments.
Add the sales channel. Create as many channels as you need.
We generate a unique sales channel ID to tell each channel apart during fulfillment. You’ll use this sales channel ID when you create customer orders. You can always find sales channel ID on the Sales channels page.
You must create a sales channel before placing customer orders.