Getting started
Item setup
Catalog management
Seller Fulfillment Services
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Advertising
Walmart Fulfillment Services (WFS)
WFS basics
Getting started with WFS
WFS item setup
Shipping to WFS
WFS Inventory management
Walmart Cross Border - Imports
Walmart Multichannel Solutions
WFS growth opportunities
WFS overview page
Convert seller-fulfilled items to WFS
Manage a WFS business
Grow WFS sales
Monitor WFS sales
WFS policies & standards
WFS programs & services
Troubleshooting
Growing your WFS sales is easy when you make use of the Reports page in Seller Center. Learn which reports to use in this guide.
Item conversion report
Not sure which items to bring to WFS? The Item Conversion Report identifies which seller-fulfilled items would perform best if you converted them to Walmart-fulfilled. It’s available to any seller who already has one Walmart-fulfilled item in their catalog.Â
We rank recommendations from highest expected sales to lowest, and the report is refreshed twice a month with the latest recommendations. We suggest acting quickly on high-priority recommendations to help make the most of your GMV penetration. The report also shows a recommended quantity to inbound based on each item’s expected sales and GMV potential for the next 30 days.
To download your Item Conversion Report, log into Seller Center and go to Reports.
GMV penetration report
This report shows you what percentage of your total sales come from Walmart-fulfilled items. It gives you greater visibility into WFS sales at a weekly, daily, and item level. If your GMV penetration is low, you may be missing out on sales. Help maximize your sales by converting more items to Walmart-fulfilled or keeping your Walmart-fulfilled inventory in stock.
To download your GMV Penetration Report, log into Seller Center and go to Reports.
Improve your content quality
Maximizing an item’s content quality score to +80% can have a significant impact on your overall sales.Â
To view recommended actions for individual items:
- Log into Seller Center and go to Growth Opportunities under Analytics.
- On the Listing Quality tab, review the recommended actions. Once your content is enhanced as much as possible, your listings will naturally generate additional traffic.
For more best practices on optimizing SKU content, check out our Marketplace Listing Quality video or Guidelines & Requirements for Product Title, Description, & Features. Â
Marketing on Walmart.com
Through Walmart Connect, you can significantly increase the traffic to your items by bidding on keyword search terms. Sign up or learn more in Walmart Sponsored Products Program Overview.Â