If you sell products that don't have a product ID (e.g., private label or handmade jewelry), you can request a UPC or GTIN exemption to sell these items on Walmart.com. To request an exemption, review Request a GTIN exemption.

If the item you want to sell is something you’ve manufactured or produced, you may have to purchase a product ID. You may choose to purchase a GTIN, UPC or EAN from GS1 here. If you choose to purchase an ISBN, consult the appropriate authority by country through using the ISBN lookup tool.   

Numbers like these are not universal. Choose one of the four universal types of product IDs accepted by Walmart. 

No, you can only use one product identifier to set up items on Marketplace.  

Enter the product ID using only numbers. Don’t use dashes or spaces. Items with incorrect product IDs won’t be processed.

Product IDs can be found above or below the barcode on the item's packaging. If you can't locate the product ID on your item, contact your distributor or manufacturer to obtain the product ID.  

Check out Troubleshoot product ID errors  for help.   

All. However, you must select Seller Fulfilled during item setup for the template to upload successfully. After item setup is successful, you may convert the item to other available fulfillment options.

No. Reuse of a product ID is prohibited.

You’ll need to acquire new product IDs in case of primary brand changes (e.g., brand name changing from “Old Edge Computers" to “Leading Edge Computers"), while minor changes (e.g., addition of a corporate brand name to an existing product brand on the package) will not require new product IDs. Consult the appropriate issuing agency to address your specific case.