The search query score is based on how much traffic your item has gotten from a particular query, in comparison with all other items displayed for that search query.  

The search query report is a valuable tool to help you find growth opportunities on Walmart.com search.  You can use the query report to understand which queries your item performs well for today, compared to what’s popular with customers. In addition, you can learn what your share of traffic and sales is for popular search queries. 

With an understanding of the queries customers typically use to find products like yours, you can enhance your listing content to be more relevant to your target customers. Additionally, you can use sponsored search to promote items on search. 

This report covers data only from search results on Walmart.com and mobile apps. and does not include other product discovery experiences. The item may not have history on onsite search in the time range that you have selected. 

This report covers data only from search results on Walmart.com and mobile apps. Sales driven by traffic and clicks from other channels or personalized product experiences on the website aren't part of the report. 

Search Query score is based on an individual item’s performance for an associated query. It helps you understand which query brings the most traffic and sales for an item. However, it doesn’t consider the performance of competing items, which is reflected in the share metrics.