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Guide

Search Insights: Generate a search query report

Last updated on Dec 11, 2024

Reading time: 4 min

In this guide:

Overview
Generate report
Additional guidelines
Frequently asked questions

Overview

The Search Query Report within Search Insights in Seller Center helps you identify growth opportunities by providing keywords customers use to find products similar to yours. In this guide, you’ll learn how to generate the report and use insights to optimize your product listings.

Generate report

Step 1 — Get started

Navigate to Search Insights in Seller Center. Go to the Search query reports tab. Search for an item in your Catalog and enter a date range. You can choose a month or a calendar week.

Step 2 — Download the report

Next, select Generate report to download the report.

Search query report metrics

The Search Query Report gives you an in-depth view of the following:

Added to cart share: This indicates the percentage of ATC received by the item compared to all other items impressed for their query. It also represents the likelihood of the item being added to the cart after appearing in search results.

Click Share: Click share indicates the percentage of clicks an item receives compared to all other items impressed for that query.

Frequency Rank: The frequency rank indicates how popular a query is. (Ex. Rank 500 indicates that the phrase is the 500th most popular query on Walmart in the selected time range).

Impressions Share: This indicates the percentage of impressions received by the item compared to all other items impressed for that query.

Number of Competing Products: This represents the number of items that appeared in search results for which the associated query was searched. Helps you identify the competing products displayed to customers.
Number One Clicked Product: The top clicked product after this query phrase was searched. 
Query Score: This represents the rank of the search query based on traffic and sales to this item. Lower rank indicates higher traffic share. This score helps you identify the top performing queries for an item.

Notes

Data is only from search results and doesn’t include data from other product discovery experiences visible on Walmart platforms.

Additional guidelines

To have the best possible performance on search, we recommend focusing on implementing Listing Quality recommendations and verifying your assigned product type is correct.

Frequently asked questions

How’s the search query score assigned for a particular query?

What are some of the benefits of using the Search Query Report?

The search query report is a valuable tool to help you find growth opportunities on Walmart.com search. You can use the query report to understand which queries your item performs well for today, compared to what’s popular with customers. In addition, you can learn what your share of traffic and sales is for popular search queries.

With an understanding of the queries customers typically use to find products like yours, you can enhance your listing content to be more relevant to your target customers. Additionally, you can use sponsored search to promote items on search.

Why is there no data for my report despite having sales?

Why is the data here different from my item sales performance?

Why do I have a high Search Query score but a low impression, click and ATC share for a query?

Helpful resources

Tell us what you think

Success Hub: Overview

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Listing Quality

Listing optimization

Your Listing Quality score provides insight into the competitiveness of your Marketplace offers. In this guide, you’ll learn more about your score and how it’s calculated.

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Bulk Attribute Editor

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In this guide, you'll learn how to use this tool to improve the listing quality for multiple items at once, saving you time and effort.

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About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.