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Search Insights: Generate a search query report

Last updated on Aug 7, 2026

Reading time: 4 min

In this guide:

Overview
How does it work?
Additional guidelines
Frequently asked questions

Overview

The Search Query Report within Search Insights in Seller Center helps you understand which customer search queries drive traffic and engagement for your items. In this guide, you’ll learn how to generate the report and use insights to optimize your product listings and improve search performance.

How does it work?

Navigate to Search Insights in Seller Center. Under the catalog performance section, locate the Search query reports section and select View full report. Search for an item in your catalog and enter a date range. You can choose a month or a calendar week. Next, select Generate report to populate the report. Review the search query insights or export the report for additional analysis.

The Search Query Report gives you an in-depth view of the following:

Added to cart share: This indicates the percentage of ATC received by the item compared to all other items impressed for their query.

Click Share: Click share indicates the percentage of clicks an item receives compared to all other items impressed for that query.

Frequency Rank: The frequency rank indicates how often customers search for a query on Walmart. (Ex. Rank 500 indicates that the phrase is the 500th most popular query on Walmart in the selected time range).

Impressions Share: This indicates the percentage of impressions received by the item compared to all other items impressed for that query.

Number of Competing Products: This represents the number of items that appeared in search results for which the associated query was searched. Helps you identify the competing products displayed to customers.
Number One Clicked Product: The top clicked product after this query phrase was searched. 
Query Score: Ranks a query based on the traffic and sales it generates for your item. Lower scores indicate stronger performance to help identify your top performing search queries.
Top 5 Added-to-Cart Share: The percentage of added-to-cart activity captured by the five most-clicked items for the selected query.
Top 5 Clicks share: The percentage of clicks captured by the five-most clicked items for the selected query.
Top 5 Impressions Share: The percentage of impressions captured by the five most-clicked items for the selected query.

Pro tip

Use the quick filters to focus on trending queries, high click-through queries or queries with the highest add-to-cart rates.

Notes:

Search query report data includes only Walmart search results and doesn’t include data from other product discovery experiences on Walmart platforms.

Additional guidelines

To have the best possible performance on search, we recommend focusing on implementing Listing Quality recommendations and verifying your assigned product type is correct.