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Search Insights: Generate a related keywords report
Search Insights: Generate a search query report
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The Related keywords report helps you discover popular keywords that customers use to search for products on Walmart.com. You can also get competitive insights into items that are successful for a particular query. In this guide, you’ll learn how to generate a report and better understand customer data. Â
Generate reportÂ
Step 1 – Get started Â
Navigate to Search Insights under the Analytics section in Seller Center. Go to the Related keywords report tab.
The data in the screenshots are for instructional purposes only.
Step 2 – Download the reportÂ
After you’ve entered a search query in the Query field, select Generate report to download the Generate Related keywords report.Â
Related keyword metricsÂ
Related Keyword Metrics give you an in-depth view of the following:
Queries:Â These are customer searches, in the last seven days, on Walmart.com that are related to the phrase entered.Â
Frequency Rank: Walmart’s wide rank for how often customers have searched a particular phrase. It indicates how popular a query is. (Ex. Rank 500 indicates that the phrase is the 500th most popular query on Walmart in the selected time range).
Top Clicked Products: The top five most clicked products after a query phrase has been searched.
To have the best possible performance on search, we recommend focusing on implementing Listing Quality recommendations and verifying that your assigned product type is correct.Â